Creative Works EMEA featuring VCCP, 84.Paris, Isobar Nordics and more

Direct Line for Business and Saatchi & Saatchi London have announced the launch of a major new ATL campaign, 'Keeping up with your World'. It features a dedicated creative for the small and micro business audience, highlighting insurance support in a changing and unpredictable business world.

The campaign launches on television on 20 July and is supported with radio, social, press and PR. The new 30-second advert follows the exhilarating journey of Jenna, a dynamic female business owner in her 30s, rising from self-employment to growing and running her own business.

The fast-paced scene changes and cuts show how much a small business owner must consider, such as hiring staff, chasing down clients and moving from working at a kitchen table to a busy office. The narration in the advert is provided by the unmistakable voice of stand-up comedian and television panelist Milton Jones, who viewers will recognise from such shows as Mock the Week, Michael McIntyre’s Comedy Roadshow and Live at the Apollo.

The French division of Greenpeace is urging nationals to cut back on meaty barbeques this summer through the medium of a 90s hip-hop music video.

‘You Don’t Need All That Meat’ is the work of the fictitious Gangsta Grill posse, headed up by animoji swine the Notorious PIG.

He and his crew of farmyard animals rap their way through a song about the negative impacts of industrial meat production, such as deforestation, water pollution and the increase in gas emissions, all the while getting grilled on the BBQ as sausages, chops, burgers and kebabs.

French agency 84.Paris styled the music video to look just like an old VHS recording of MTV through oversaturation, grainy quality and a soft focus on the barbeque. Beatboxer Eklips was recruited to emulate the style of hip-hop artists such as Cypress Hill’s B-real, Snoop Dogg and Billy Lawrence.

In a new campaign from Isobar Nordics, Philips chooses to go a different route than most other brands within the razor and grooming market.

While analyzing research and previous studies on attitudes towards masculinity and facial hair, Isobar found that the generation of young men in Scandinavia can’t relate to the gendered stereotypes and masculine norms that usually are represented in advertising. Beards have been a central issue in the construction of masculinity ideals and it’s not uncommon to find ads telling young men that they need to be macho, full of confidence, have a perfect jaw line and six-pack abs. However, this image doesn’t resonate with young men in Scandinavia; it’s one they can’t recognize themselves in at all, but rather are limited by.

Based on this insight, Philips Nordics and Isobar Nordics took an approach very different to the industry standard and developed a concept that reflects and questions grooming standards and outdated perceptions of masculinity in society. The two-minute film centers around two young men, discussing vulnerability, not being able to grow a beard and what it means to be a man. The campaign is called 'The unshaved truth' and the film, which is produced by Slutet är nära, will run on social media this summer.

A new spot for high street clothing retailer Next, created by That Jam and Black Sheep Studios, shows off the resilience and durability of the brand's school uniforms range by subjecting it to a range of stress tests.

The garments are shown drenched in paint, tested for strength and blasted in a wind tunnel to highlight their suitability for kids in all weathers. In the ad, each of the tests are operated by 'Tearaways' - the kids for which the outfits are designed for.

The British Heart Foundation (BHF) is launching a new campaign tomorrow to relaunch the brand and let people know its research extends beyond just heart disease.

Through a creative concept called ‘Shadows’ viewers see the normality and irregularities of people’s blood flow in the circulatory system. The creative makes it clear that heart and circulatory diseases such as stroke, vascular dementia and diabetes are all connected by the circulatory system. It’s a distinct move beyond only focusing on heart diseases and is launched along with a new identity and ambitious plans for the future.

The new work has been created by MullenLowe London. A 60-second film will be seen across TV and Cinema and has been directed by Simon Ratigan. Other elements of the campaign include print and digital OOH, as well as social.

The Underground Spirits range of gin and vodka has been given a new look by drinks design agency Denomination that draws on its Canberra roots and emphasises the science behind the spirits.

Underground Spirits partnered with Denomination to develop its strategic brand positioning, brand identity, packaging and guidelines for the range ensuring consistent application of the brand both on and off pack. Founder and master distiller Toby Angstmann patented a new method of filtering at sub-zero temperatures – a process that was inspired by his medical and scientific background as a practitioner in obstetrics, gynecology and fertility.

The new brand identity uses a stylised map of Canberra and a snowflake shape – direct references to the provenance of the brand and the patented ultra-cold purifying ‘cryofiltering’ process. Denomination’s use of a muted colour palette for the range was inspired by the colours of the Canberran and Australian landscape, reflecting the quality of the local, natural ingredients and the finish of the product. Metallic ink on uncoated stock provides a beautiful, smooth and natural finish, just like the product inside. The holographic tamper seal brings a scientific feel to the bottles, echoing the innovative filtering method.

Perrigo, a provider of medicines and healthcare products, has introduced a new creative as part of a 360-degree marketing campaign for the UK’s second biggest pain relief brand, Solpadeine. With the strapline ‘Don’t let pain hold you back’ and focus on Solpadeine Max Tablets, the TV advert, created by advertising agency Hometown, encourages consumers to stop pain ruining their plans.

The ad highlights to those who have tried many different methods of pain relief that there is another effective way to treat pain. Consumers are encouraged to ask their pharmacist about Solpadeine.

The campaign includes TV advertising, digital display and PPC, and will also be supported by posters and leaflets in GP surgeries. Perrigo has invested £1.3m into the marketing initiative, marking the highest brand investment for Solpadeine in four years.

One in every 10 people in the UK has some level of dyslexia, affecting their memory, personal organisation or literacy, but not their ability to succeed. To encourage more dyslexic-friendly workplaces, Leo Burnett London and The British Dyslexia Association are using facial detection technology on Ocean’s digital out of home screens to give everyone an idea what it’s like to live with dyslexia.

Long form copy on the screens is triggered by Look Out, Ocean’s audience detection technology. This can measure audience attention time as people stop to read the text. The longer people look at the screens, the more jumbled the words and letters become, reflecting what it can be like to be dyslexic.

Providing an experience of visual distraction, which affects many dyslexic people, can transform peoples’ appreciation of what it means to be dyslexic. An awareness of how to make simple adjustments can make a real difference to the workplace. Many dyslexic adults find digital application forms that time out are a real problem, but wouldn’t it be better for everyone if they didn’t do that? 

This simple campaign captures the capability of digital out of home and how DOOH screens can respond to and engage with people in the moment. On this occasion, the combination of technology and location with long form copy which you don’t normally find on large format screens demonstrates the power of the right message in the right place at the right time.

An entirely new strategic brand world has been created by SomeOne for funeral business Beyond. The new naming better connects to a wider set of products and services, and the progressive new visual and verbal branding sings out against a sea of sameness in the sector. It shuns clichéd sunsets, flowers, or doves, but a radical new design approach that supports, guides and reassures customers through the steps needed to make the right decisions. 

The new visual and verbal branding, written and created at SomeOne, consists of a full operating system to support today’s services and tomorrow’s products. Everything is led by a new mascot – a charming, respectful and friendly way to get across sensitive information from Beyond.

All brand assets are hosted on the CloudLines platform, enabling those deploying the brand nationwide to have seamless and always-up-to-date access to the full operating system.

Artist and creative Graham Fink has collaborated with Shanghai fashion designer Ziggy Chen on his new collection’s visual identity that references dualities within people and places. Fink reconfigured his imagery to create an immediate duality that occurs in any given situation – evoking our tendency for interchangeability based on external conditions and environments. Multiple exposure in the images creates a complex layering effect that builds on a shared interest of fusing history, memory and time into one single aesthetic vision.

After living and working in Shanghai for seven years - where Chen’s studio is still based - Fink has now moved to London. Both artists are constantly inspired by the beguiling duality and changing nature of the city – east and west, tradition and modernity, past and present.

Chen creates unisex designs that are sartorially engineered for full anatomical comfort and conformance to the nuances of different individual bodies, while Fink, previously chief creative officer of Ogilvy China, is a multimedia practitioner working in the fields of photography, film, painting, drawing and technology.

BrandOpus has created a new visual identity for UK drinks subscription company, Craft Gin Club, that celebrates the anticipation and delight the brand brings to its subscribers during monthly unboxing, to better connect with their audience. 

Inspired by the curiosity and conviviality experienced during subscribers’ monthly unboxing, we put the box itself at the heart of the brand to capture the anticipation and excitement the brand brings rather than focusing solely on the product. We created a multi-faceted and flexible identity that together with a suite of graphic elements deliver surprise and delight.

The identity works with the brand’s playful personality to establish a distinctive and ownable world. Activated across all marketing channels, the Craft Gin Club now has a look and feel that establishes the brand beyond the product to propel its continued growth.