BMW is celebrating 60 years of the British Touring Car Championship with a collection of posters marking each decade of its involvement in the series.
Designed by FCB Inferno, the posters span the 1960s to the 2000s and feature iconic design styles from each era including pop art and tech noir.
Becky McOwen-Banks, creative director at FCB Inferno, said: “What better way to bring BMW’s passion for motorsport through the decades to life than the ever-changing language of art.
“The individuality of each era and the cars within them are perfectly matched to their style – from the joy of a Peter Blake-esque rendition of the ’70s, to the fun of the MTV-styling ’90s, to the strong, Banksy-esque statement for the noughties. The craft, attention to detail and sheer exuberance of the championships cannot be missed.”
Racegoers at Snetterton today (29 July) will be able to take home a piece of the nostalgic artwork.
Credits:
Business Director: Laura Kelly
Account Manager: George Bell
Account Assistant: Daniella Wilmot
Senior Project Manager: Feven Mehari
Creative Director: Becky McOwen-Banks
Art Director: Greg Harvey
Copywriter: Mike MacKenzie
Community Manager: Sam Zamani
Creative agency: FCB Inferno
’60s Pop art Illustrator: Garry Walton
’70s Collage Illustrator: Martin O’Neill
’80s Tech noir Illustrator: Van Orton
’90s Memphis Illustrator: Yukai Du
’00s Stencil Illustrator: Katie Edwards
