Creative Works EMEA featuring Ogilvy Johannesburg, iProspect, 4Creative and more

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As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa. We're using our five-star voting system, so to vote for your favourite, make sure you click on the stars.

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iProspect : Harveys Furniture ' What it's REALLY Like Inside Iconic TV Homes?'

Agency: iProspect

Client: Harveys Furniture

Date: July 2018

Whether it’s an iconic local pub or a house from the Stone Age, we’re all desperate to get a sneak peek inside the homes of our favourite fictional TV characters. With this in mind, Harvey’s Furniture has gone behind the scenes to find out what it’s really like on set – uncovering the floorplans to some world-famous TV sets.

To give fans a glimpse into the world of fiction, along with inspiration for redesigning their homes, they created real-life floor plans for these much-loved family homes.

Credits:

Kate Towey - Head of Engage - iProspect
Jade Hadden - Content Manager - iProspect
Holly O'Rourke - Senior Digital Content Executive - iProspect

Lizi Harrison – Design Manager - iProspect

Ilias Sounas – Designer - Sounas Design

Tags: Europe, design, digital, link building

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4Creative: Channel 4 'The Nation Bakes'

Agency: 4Creative

Client: Channel 4

Date: August 2018

The Great British Bake Off’s (GBBO) anthropomorphic bakes have returned for a second trailer, but this time it’s the smooshed, the cracked and the underbaked creations that hold the spotlight with a cover of Christina Aguilera’s 'Beautiful.

Devised by 4Creative to mark the 11th series of the show, the film opens with a deformed chocolate hedgehog whispering ‘Don’t look at me’ alone in the dark. Then follows the heart-breaking lyrics regarding insecurity, pain and shame – sung by abandoned scones, squashed cupcakes and a flat Yorkshire pudding.

But as the long reaches its uplifting modulation, a misshapen pastry swan operatically declares that he is, indeed, beautiful – no matter what they say.

Other bakes join in the chorus, which ends with a fantastical three-tiered creation in the GBBO tent. The covered up crack in her sponge forms her mouth, as judges Paul Hollywood and Prue Leith, and presenters Sandi Toksvig and Noel Fielding look on.

Credits:

Channel 4 Marketing

Head of Marketing: James Walker

Group Marketing Manager: Harry Dromey and Grace Ayres

Marketing Manager: Sean Boles

Group Social Media Manager: James Smart

Social Media Manager: Dave Gibson

4Creative

Executive Creative Director: Alice Tonge

Creatives (TV): Jack Croft and Stacey Bird

Director: Alex Boutell

Exec Producer: Shananne Lane

Senior Producer: Tabby Harris

Business Director: Jane English

Project Manager: Olivia Emmerson

Senior Digital Producer: Christos Savvides

Digital Producer: Lucy Ferguson

Digital Production Assistant: Kelly Lacroix

Social Video Editor: Charles Barclay

Creative & Art Director (Print): Jim Chambers

Creative Artworker (Print): Giles Butcher

Design (Print): Oliver Booth

Production partners

TV:

Edible Artist: Juliet Sear, Style Department

Director of Photography - Matt Fox

Art Director - James Hatt

Stylist - Kate Ruth

Editor – Nick Armstrong @ Cut and Run

Audio – Rich Martin @ Envy

VFX – MPC

Print:

Edible Artist: Juliet Sear, Style Department

Photography: Danielle Wood

Retouching: Stuart Frost @ Curious

Tags: UK, Ads We Like

: Peta 'Boycott SeaWorld - Break The Chains'

Agency:

Client: Peta

Date: July 2018

As a child actress, Bella Thorne starred in a SeaWorld commercial, but now she is taking a stand against the SeaWorld parks. In this new eye-catching PETA campaign, Bella is depicted as a half-human, half-orca, her tail and wrists in chains. She is asking her fans to 'break the chains' holding the animals in captivity.

Credits:

Creative Director: Nim Shapira (http://www.nimshap.com)
Photoshop Artist: Shine Horovits (https://www.behance.net/shinehorovits)
Photographer: Brian Bowen Smith (http://bowensmith.com/)
Design: Roe Shani (https://cargocollective.com/roeshani)
Hair: Castillo Bataille

Tags: Europe, print, digital

Ogilvy Johannesburg: Philips & The Nelson Mandela Foundation '#ShaveToRemember'

Agency: Ogilvy Johannesburg

Client: Philips & The Nelson Mandela Foundation

Date: June 2018

While our leaders are busy spewing their hateful vitriol all over social media, it’s become increasingly important to tell the story of different kind of leader. His name was Nelson Mandela and the world needs him now more than ever.

#ShaveToRemember is a call to action for all people in South Africa and beyond, to find the Mandela within them by getting his iconic haircut. But it’s more than a hairstyle. Getting the Madiba line shaved into your hair is a visceral pledge to bring his values of freedom, peace, forgiveness and equality to a divided world.

The film opens with a recording from the former President’s inaugural speech. This sets the scene as his words are delivered by a diverse cast of real South Africans. Every word in the ad is Mandela’s own.

The characters, all with the famous Mandela line shaved into their hair, use Mandela’s wisdom as inspiration and guidance in their everyday lives and struggles, The underlying narrative being that everyone has a Madiba in them

Credits:

Pete Case - Chief Creative Officer - Ogilvy South Africa
Mariana O'Kelly - Executive Creative Director - Ogilvy Johannesburg
Molefi Thulo - Creative Director - Ogilvy Johannesburg
Peter Little - Creative Director - Ogilvy Johannesburg
Agisanang Masekela - Creative Director - Ogilvy Johannesburg
Mike Martin - Creative Director - Ogilvy Johannesburg
Andile Khambule - Copywriter - Ogilvy Johannesburg
Steph van Niekerk - Copywriter - Ogilvy Johannesburg
Kamohelo Chakela - Art Director - Ogilvy Johannesburg
Marion Bryan - Art Director - Ogilvy Johannesburg
Angela Kwamongwe - Art Director - Ogilvy Johannesburg
Thando Silimela - Art Director - Ogilvy Johannesburg
Stacey Hardy - Producer - Ogilvy Johannesburg
Debbie Danheisser - Producer - Ogilvy Johannesburg
Kim Geldenhuys - Director - 0307 Films
Jo Barber - Producer - 0307 Films
Adam Bentel - DOP

Tags: Europe, film, integrated campaign, activation, Philips, NELSONMANDELA, Mandela, Online Video