Australian bubble tea franchise Chatime has unveiled a campaign to raise awareness about its hot tea offerings.
As part of the campaign , the words 'Blow Me, I'm a Hot-Tea' are splashed across national street furniture in all capital cities, nationwide prime billboards, and transit advertising across Australia. The creative for the campaign were developed by the brand's in-house creative development team.
Chatime has also made personalised tea cups which will be distributed by influencers.
Chatime’s head of marketing Tim Paton said: “This campaign supports our efforts to increase awareness of Chatime as a fun and cheeky brand that wants to be noticed, increase awareness of our hot drinks category for winter, while elevating and supporting our ambitious growth plan to reach 200 locations across Australia by 2020.
“We know that the biggest driver of Chatime sales is word of mouth recommendations. The campaign is already driving traction organically with bloggers posting in Sydney, Melbourne, Adelaide and Perth. We wanted to step it up by tapping into a much-loved trend at the moment – that is, personalizing anything and everything.” Chatime has given the concept a hot-tea twist.
"Personalised hot tea cups are keeping hot-teas warm with a cheeky reminder to proceed with caution; ‘Blow Me, I’m a Hot-Tea’. Content like this resonates so well with the Australian audience. We love a play with words and something a little bit cheeky. Chatime is going to keep emerging as a bold player, keen to shake things up for the brand with creative flare and fun.”
