Drinks brand Horlicks is encouraging young kids to follow their dreams and have hunger for success in the continuation of its 'Badne ki bhookh' ( Hunger to grow) campaign.
The campaign, conceptualised by FCB Ulka, features children pursuing their passions of dancing, playing tennis, football and academics with a hunger of growth. The campaign further aims to enlighten kids and parents about the importance of nutrition absorption by the body .
Vikram Bahl, area marketing lead, nutrition and digestive health, GSK Consumer Healthcare India, said: “Through this campaign we are recognizing the hunger in children to go beyond and support them with quality nutrition.
"The new campaign is aimed to strengthen our connection with children and also educate parents on the importance of nutrient absorption for proper growth. It is important for parents to adopt the appropriate growth partner which fosters their children’s hunger to grow.”
Debarpita Banerjee president, FCB Ulka, North and East, said: “This campaign marries a beautiful consumer insight with a very interesting product truth. Childhood is an age of exploration. They discover new passions almost as regularly as the change of season. Horlicks recognises this ‘sab karne ki bhookh’ and believes this kind of hunger to grow should get the right nutrition.”
