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Welcome to The Drum Creative Works, in partnership with Workfront.
As always this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our 'Creative Work of the Week'.
We've now introduced our new five-star voting system. To vote for your favourite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Monday 17 October.
For project information, credits and more hover over the 'i' icon or expand to full screen.
To submit work for future publication contact Gillian West.
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Siegel+Gale: Andrews 'Brand strategy'
Agency: Siegel+Gale
Client: Andrews
Date: October 2016
Global brand strategy, design and experience firm Siegel+Gale has completed a refreshed brand platform and visual identity for Andrews Property Group. Siegel+Gale conducted research which showed a disconnect between key customer drivers and employee focus.
To address this Siegel+Gale developed a brand strategy around their ‘Refreshingly Reassuring’ approach to property management. This encapsulates Andrew’s ability to match people with property through reassuring advice and expert service. Also, this established a standard for Andrews’ employees reflective of their longstanding respect for integrity and community.
Credits:
Associate Creative Director: Dan Vasconcelos
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Wieden+Kennedy: Arla 'Bootcamp Doggy'
Agency: Wieden+Kennedy
Client: Arla
Date: October 2016
Arla Protein, from the farmer-owned dairy company, hits TV screens today bringing the protein brand to TV audiences for the first time. Aimed at the ‘real keep fitters’ of Britain – the ad is a tongue-in-cheek take on Brits’ approach to exercise and fitness.
The 30-second film entitled ‘Bootcamp Doggy’ has been created by Arla and Wieden+Kennedy, and directed by ‘The Bobsy Twins From Homicide’ from Blink. It opens in a British park where a group of people are taking part in a boot camp class, all in the plank position, which we view through the legs of a military style fitness instructor, dressed in camouflage.
Credits:
Creative: Greg Kouts
Additional Credits: Director: The Bobsy Twins From Homicide, Blink
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Anomaly Amsterdam: Dutch National Opera 'You Don’t Know Opera - The Boxer'
Agency: Anomaly Amsterdam
Client: Dutch National Opera
Date: October 2016
Anomaly Amsterdam in partnership with The Dutch National Opera has launched the “You Don’t Know Opera” campaign. The campaign seeks to change misconceptions surrounding modern day opera by re-positioning it as an approachable and uniquely fun night out for a younger audience. The first in a series of films for “You Don’t Know Opera” portrays a truly unexpected combination that flips pre-conceived notions of an opera star, and in turn opera itself, on its head.
Credits:
Director: Rueben Van Leer
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Brand & Deliver : LG 'Selfridges window installation'
Agency: Brand & Deliver
Client: LG
Date: October 2016
Brand & Deliver has designed and installed dramatic window displays at Selfridges Oxford Street for technology giant LG, paying homage to Shakespeare on the 400-year anniversary of his death.
LG has collaborated with American graffiti artist JonOne to create a range of portable Bluetooth speakers exclusive to Selfridges, being showcased in the 3D vitrines either side of the main entrance. The speakers appear as if being poured from a can of paint, illuminated against a spectacular graffiti backdrop.
LG’s flagship E6 OLED TV is displayed in two magical main window installations arranged as a theatre stage with a colourful fibre optic forest floor, highlighting LG’s concept ‘Perfect Black Creates Perfect Colour’. In homage to Shakespeare’s 400-year anniversary, the displays feature quotes from A Midsummer Night’s Dream and Much Ado About Nothing, tying into the themes of colour, art and music.
Credits:
Head of Events: Hayley Lawrence
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Huge: Lenovo ' Yoga Book'
Agency: Huge
Client: Lenovo
Date: October 2016
Created by Huge in London, the five 20-second spots are carefully choreographed vignettes of people’s lives, which demonstrate how the unique features and versatility of the new 2-in-1 tablet can fit effortlessly into them. The campaign’s creative platform centres on the broad array of uses that the Yoga Book offers people in their daily lives, enabling them to be more creative and productive than ever before with a mobile device. The films will run globally across TV, Cinema, digital and social channels, including Facebook and YouTube, from September to coincide with the product’s worldwide release.
Credits:
Executive Creative Director: Andy Thomas
Creative Director: Brian Brady
Art Director: Milan Desai
Copywriter: Rachael Kendrick
Additional Credits: Client Service Director: Bill MacDonald
Senior Account Director: Sebastian Brown
Planner: Jon Stokes
Production Company: Stink
Director: Greg Brunkalla
Production Company Producer: Paz Parasmand
Director of Photography: Daniel Bronks
Stylist: Jenny Svantesson
Post Production: Coffee and TV
Sound Studio: Smoke and Mirrors
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La Chose: Sécurité Routière 'Last Class'
Agency: La Chose
Client: Sécurité Routière
Date: October 2016
As children head back to school, the organization Sécurité Routière, which promotes road safety, and agency La Chose, are setting out to raise awareness about the dangers of using your phone behind the wheel.
The new film, ‘The Last Class’ highlights the importance of concentrating on the road. The graphic black and white images are designed to shock viewers, emphasizing the gravity of the risks involved and the association’s slogan, ‘all affected, all concerned, all responsible’ stresses the wide-reaching repercussions of the driver’s actions.
Credits:
Art Director: Alexandre Fort, Guillaume Ganty
Copywriter: Charles Flamand
TV Production: Nicolas Buisset
Agency Management: Eric Tong Cuong, Pascal Grégoire, Eric Zajdermann (Agence Anatome) Pamela Taconet, Gloria Amzallag, Marina Flammier
Strategic Planners: Eric Tong Cuong, Céline Bonnefond
Director of Communication/PR: Barka Zérouali
Production Company: Quad Group
Director of Photography: Bruno Aveillan
1st Assistant Director: Tatum Drouilhat
Executive Production: Martin Coulais
Production Director: Claudia Traeger
Post-Production Manager: Nathalie Aveillan
Post-Production: Fix Studio
Sound Production: THE
Composers: Mirwais
Art Buyers: Laure Bouvet, Julie Duret
Agency Management: Eric Tong Cuong, Pascal Grégoire, Eric Zajdermann (Agence Anatome) Pamela Taconet, Gloria Amzallag, Marina Flammier
Strategic Planners: Eric Tong Cuong, Céline Bonnefond
Director of Communication/PR: Barka Zérouali
Production Company: Quad Group
Director of Photography: Bruno Aveillan
1st Assistant Director: Tatum Drouilhat
Executive Production: Martin Coulais
Production Director: Claudia Traeger
Post-Production Manager: Nathalie Aveillan
Post-Production: Fix Studio
Sound Production: THE
Composers: Mirwais
Art Buyers: Laure Bouvet, Julie Duret
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Gyro Paris: Oxford 'Never Give Up'
Agency: Gyro Paris
Client: Oxford
Date: October 2016
We all have our moments of doubt and run into obstacles. Never give up! Oxford prompts you to go that extra mile because it is by trying, again and again and by never ever letting go that you eventually succeed. So, like this Cool Robot, #NEVERGIVEUP.
Credits:
Executive Creative Director: Sebastien Zanini, Pierre-Marie Faussurier
Art Director: Laurent Salles, Aurore Michelin
Copywriter: Thierry Brioul, Margaux Castanier
Additional Credits: Strategic Planning: Serena Colombo
Media Strategist: Pascale Deneuter, Zoë Sabourdy
Account Director: Laure Bathol, Virginie Deprost
Digital Director: François Tiercin
Account Manager: Marion Lasselin
Community Manager: Elodie Pichon - Martin
TV Producer: Alexandra Marik
Production: U-man Films
Producer: Hervé Humbert
Film Director: Drake Doremus
Sound Design: Schmooze
Post Production: Firm
Music Composer/Artist: Philip Ekström, Henrik Ekström
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FCB Inferno: National College for Teaching & Leadership (NCTL) 'Get into Teaching – Making Futures'
Agency: FCB Inferno
Client: National College for Teaching & Leadership (NCTL)
Date: October 2016
The campaign is the most recent development under the ‘Your Future Their Future’ campaign banner, originally devised by FCB Inferno in 2014 to attract more high quality candidates to the profession of teaching. This 2016/2017 adaptation is a more emotional interpretation of the original work, focusing on the individual impact a teacher can have on a student’s life whilst also enjoying the competitive benefits a career in teaching offers.
The film breaks down a potentially daunting classroom of children into individual stories of how teachers can impact on each of their students, and ends with the powerful line ‘Make a difference to their future and make a difference to yours’.
Credits:
Chief Creative Officer: Al Young
Art Director: Liam Bushby
Copywriter: Alison Steven
Additional Credits: Strategy Director: Chris Baker
Lead Strategist: Matt Turner
Managing Partner: Sophie Dalglish
Account Director: Claire Maddocks
Producer: Charlotte McConnell
Production Company: Outsider
Director: Peter King
Producer: Joseph Taussig
DOP: Carle Burke
Editor: Tim Hardy @ Stitch
Post Production: Sally Heath @ Unit
Audio Post Production: Unit
Track: Beauty Enchantress
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JDO: Shepherd Neame 'Corporate Identity'
Agency: JDO
Client: Shepherd Neame
Date: October 2016
JDO Brand & Design has continued its partnership with Kent based Shepherd Neame by creating a new corporate identity for the renowned brewer and pub operator.
The identity itself takes inspiration from the brewery’s past, its provenance, its products and the people that brew and serve them. Shepherd Neame has brewed in Faversham, Kent for over 300 years. Its location in the ‘Garden of England,’ ‘The Home of the Hop,’ gives the business a unique positioning in the minds of customers. The integrity of the team, the brewery’s principles and commitment to creating beers of character and giving a proper welcome are all key tenets to Shepherd Neame’s business.
Credits:
Creative Director: Ray Smith
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Minima Advertising People: Tattoo.PL 'Brand Identity'
Agency: Minima Advertising People
Client: Tattoo.PL
Date: October 2016
Changing the dark image of tattoos was the aim with which the new communication strategy and visual identity were designed by the Minima agency for the Poznań based TATTOO.PL studio. What the tattoo artists and the studio owners expected of the design was that it would reflect the philosophy they embrace in their everyday work.
The Key Visual shows photos of TATTOO.PL clients posing against light background, which directs attention to the artistic meaning of their tattoos. This idea is also accentuated by the claim “Show you are not afraid”.
Thanks to the minimalist setting, the beauty of the tattoo designs is brought to the foreground, while the visual identity appears to be completely different from how tattoo studios are usually advertised. Minima was responsible for the communication strategy, the Key Visual, CI, BTL marketing materials and the studio website.
Credits:
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BETC Paris: Addict Aide 'Like my addiction'
Agency: BETC Paris
Client: Addict Aide
Date: October 2016
Who is Louise Delage? The reveal of the truth behind the chic Parisian broke the internet in France.
The life-loving, stylish 25-year old became an Instagram star over the summer with over12K followers and 50K likes in just a couple of months with her photos of travels, parties, boats and dinners. The comments on her photos were full of praise of how the outgoing girl seemed to enjoy her life to the full.
It’s only looking at her photos in hindsight, that we realize that they all have something in common – the presence of alcohol, more or less evident.
Louise Delage is a young alcoholic. Agency BETC and production company Francine Framboise created the Instagram account for the organization Addict Aide. The aim was to raise awareness among young people of how easy it is to miss the addiction of someone close.
Credits:
Executive Creative Director: Stephane Xiberras
Art Director: Rayhaan Khodabux
Copywriter: Remi Campet
Additional Credits: Traffic: Marie-Caroline Pupin
TV Producer: Christine Lefers
Executive TV Producer: Stephanie Hugienin
Production House: Francine Framboise
Sound Production: Gum
Director: Pierre Edouard Joubert
Activation Strategy Director: Julien Leveque
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Radley Yeldar: Visit Britain 'Inverness, Loch Ness'
Agency: Radley Yeldar
Client: Visit Britain
Date: October 2016
A VisitBritain campaign based on the legend of the Loch Ness Monster is returning with a new set of monster-hunting tips to inspire European visitors to visit Inverness and Loch Ness in the Scottish Highlands outside of the summer season.
The six-week digital marketing campaign, which gets underway in France and Germany, two of Britain’s most valuable and largest inbound visitor markets, and The Netherlands, uses images and videos to showcase the incredible experiences that can only be had in the Inverness and Loch Ness area.
Tips include ‘cover as much ground as possible’ by exploring the area in a campervan, ‘listen to the locals’ on a guided kayak tour and ‘stay as quiet as possible’ while amongst deer and other wildlife in the countryside.
Credits:
Media Buying: Carat
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Bray Leino: Golden Wonder 'In Your Face'
Agency: Bray Leino
Client: Golden Wonder
Date: October 2016
Devised by Bray Leino following a competitive pitch earlier this year, the ‘In Your Face’ campaign focuses on the strength of flavour in each and every pack of Golden Wonder and the face-bending effect the ‘taste tingles’ have on consumers’ expressions. The TV campaign airs from October 3 and will run in high-profile slots until December in Scotland, supported by trade press, social media, and consumer PR activity.
Credits:
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Fallon: Cadbury 'The Return of the Milk Tray Man'
Agency: Fallon
Client: Cadbury
Date: October 2016
The Milk Tray Man returns to TV screens after an arduous search to find the latest incarnation of the famous brand ambassador.
Credits:
Creative Director: Nick Bell
Creative: Chris Palmer
Additional Credits: Agency Producer: Jonathan Davis
Agency Group Account Director: Kirstin Ross-MacLeod
Agency Planning Director: Henry Kozak
Agency Account Manager: Alex Berridge
Production Company: Gorgeous
Director of Photography: Jim Jolliffe
Producer: Rupert Smythe
Editor: Paul Watts, The Quarry
Flame: Tom Sparks, Lewis Saunders, Fatiboo
Colourist: Seamus O’Kane, The Mill
Music: Anthony Genn, Martin Slattery, Narcissus Music
Sound: Parv Thind, Wave Studios
Creative: Chris Palmer
Additional Credits: Agency Producer: Jonathan Davis
Agency Group Account Director: Kirstin Ross-MacLeod
Agency Planning Director: Henry Kozak
Agency Account Manager: Alex Berridge
Production Company: Gorgeous
Director of Photography: Jim Jolliffe
Producer: Rupert Smythe
Editor: Paul Watts, The Quarry
Flame: Tom Sparks, Lewis Saunders, Fatiboo
Colourist: Seamus O’Kane, The Mill
Music: Anthony Genn, Martin Slattery, Narcissus Music
Sound: Parv Thind, Wave Studios
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Brothers and Sisters: SKY Q 'The Next Generation Box'
Agency: Brothers and Sisters
Client: SKY Q
Date: October 2016
This phase of the campaign introduces Sky Q as ‘The Next Generation Box’ and focuses on five features that make Sky Q the best TV experience on the market.
Credits:
Executive Creative Director: Andy Fowler
Creative Director: Aaron Willmer
Art Director: Olly Fernandez
Copywriter: Rory Robinson
Additional Credits: Account Director: Hannah White
Agency Producer:Bebe Kiffin
Director/Production Company: Sam Miller, Hunky Dory
Executive Producer: John Doris
Producer: Nick Papworth
Editor: Matt Felstead (Big Chop)
Post Production: Framestore
Sound Design: 750mph
DoP: Florian Hoffmeister
Media Planning/Buying: Mediacom
Creative Director: Aaron Willmer
Art Director: Olly Fernandez
Copywriter: Rory Robinson
Additional Credits: Account Director: Hannah White
Agency Producer:Bebe Kiffin
Director/Production Company: Sam Miller, Hunky Dory
Executive Producer: John Doris
Producer: Nick Papworth
Editor: Matt Felstead (Big Chop)
Post Production: Framestore
Sound Design: 750mph
DoP: Florian Hoffmeister
Media Planning/Buying: Mediacom
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