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Welcome to The Drum's US Creative Works.
As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, October 19.
To submit work for future publication, contact Minda Smiley.
SapientNitro: ADT 'ADT Helps Mom Solve Son's Fear of Paranormal Activity'
Agency: SapientNitro
Client: ADT
Date: October 2016
SapientNitro has created a fun video for ADT ahead of Halloween to tout the security company's fake "Ghost detection services." According to ADT, the video was inspired by a real phone call that took place between a New Orleans mom named Katie and a customer service representative named Xavier. Since Katie's nine-year-old son is terrified of ghosts, Katie called ADT to see if they would reassure her son that their home security systems do in fact include "special ghost monitoring." Xaviar played along, and the recorded phone call is played during the video along with an animated reenactment.
Credits:
Senior Account Director: Kristi Schneider
Account Director: Stephanie Carassco
Creative Director: James Allen
Creative Director: Andrew Goldstein
Associate Creative Director: Cesar Santos
Senior Copywriter: Kylin Johnson
Animator: Sofia Puerto
Sound Designer: Luis Giron
Post Supervisor: Ariel Bellumio
Social Media Lead: Andrew Choban
Producer: Robyn Nargosky
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Mother New York: Diamond Producers Association '#RealisRare'
Agency: Mother New York
Client: Diamond Producers Association
Date: October 2016
To help the Diamond Producers Association market diamonds to millennials, Mother New York has created a campaign called '#RealisRare' that positions diamonds as symbols of authenticity. According to Mother New York, the campaign is based off of research conducted by the agency that found that "millennials still love the authenticity of diamonds, but don't need to be sold a fairytale along with it."
Credits:
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Droga5: Nature's Bounty 'Better Off Healthy'
Agency: Droga5
Client: Nature's Bounty
Date: October 2016
In Nature’s Bounty’s latest campaign, the vitamin and supplement brand doesn’t spend time any time running through a humdrum list of product health benefits. Instead, in three tongue-in-cheek spots created by Droga5, the company shows why your future self will thank you for taking Nature’s Bounty’s products. The campaign, which is Droga5’s first for Nature’s Bounty, is running on broadcast and online. Nature’s Bounty is owned by vitamin and nutrition company NBTY, which Droga5 won last year. Since the win, the agency has rolled out campaigns for a number of NBTY brands, including Sundown Naturals and Osteo Bi-Flex.
Credits:
Creative Chairman: David Droga
Chief Creative Officer: Ted Royer
Group Creative Director: Matt Ian
Senior Copywriter (“Model”): Jim Curtis
Senior Art Director (“Model”): Ryan Fitzgerald
Copywriter (“Stuck” and “Treadmill”): Ulrika Karlberg
Art Director (“Stuck” and “Treadmill”): Felipe Mollica
Chief Creation Officer: Sally-Ann Dale
Senior Broadcast Producer: Brett Fisher
Broadcast Producer: Leah Donnenberg
Executive Design Director: Rob Trostle
Head of Art Production: Cliff Lewis
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Ramon Jimenez
Senior Strategist: Danielle Vasan
Strategist: PJ Mongell
Senior Communications Strategist: Elsa Stahura
Communications Strategist: Kevin Wilkerson
Data Strategist: Anthony Khaykin
Group Account Director: Kelsey Robertson
Account Director: Alex Budenberg
Associate Account Manager: Elizabeth Sova
Account Supervisor: Kristin Postill
Account Manager: Sophia Bernard
Project Manager : Claire Arendse, Dean Farella
Production Company (“Stuck” and “Treadmill”): WW7
Director: David Shafei
DoP: Damian Acevedo
Executive Producer: Josh Ferrazzano
Producer: Bo Clancey
Production Designer: Jerrod Littlejohn
Make-up: Dominie Till
Editorial (“Stuck” and “Treadmill”) : NO6
Editor: Jason MacDonald
Assistant Editor: Ling Chua
Executive Producer: Corina Dennison
Producer: Laura Molinaro
Post Production (“Stuck” and “Treadmill”): Eight VFX
Executive Producer: Juliet Tierney
Producer: Michael McCarthy
Creative Director: Jean-Marc Demmer
VFX Lead: Fabian Coupez, Joe Chiao
Color (“Stuck” and “Treadmill”): Company 3
Colorist: Tim Masick
Music (“Stuck” and “Treadmill”): Beacon Street
Sound (“Stuck” and “Treadmill”): Heard City
Managing Director: Gloria Pitagorsky
Executive Producer: Sasha Awn
Producer: Talia Rodgers
Mixer: Evan Mangiamele, Keith Reynaud
Production Company (“Model”): Biscuit
Director: Isaiah Seret
DoP: Thierry Poulet
Executive Producer: Rick Jarjoura
Producer: Jonathan Wang
Editorial (“Model”): NO6
Editor: Jason MacDonald, Nick Schneider
Assistant Editor: Ling Chua
Executive Producer: Corina Dennison
Producer: Malia Rose
Post Production (“Model”): MPC NY
Managing Director: Justin Brukman
Executive Producer: Camila De Biaggi
Senior Producer: Matthew Loranger
Visual Effect Supervisor: Vicky Osborn, Paul O’Shea
Lead Flame Artist: Luc Job
Flame Artist: Jami Ross, Mindy Dubin
Color Grade (“Model”): MPC NY
Colorist: Adrian Seery
Executive Producer: Dani Zeitlin
Producer: Adrienne McNeary
Music (“Model”): Found Objects
Executive Producer: Jennie Armon
Composer: Found Objects
Sound (“Model”): Heard City
Managing Director: Gloria Pitagorsky
Executive Producer: Sasha Awn
Producer: Talia Rodgers
Sound Design & Mix : Keith Reynaud
Chief Creative Officer: Ted Royer
Group Creative Director: Matt Ian
Senior Copywriter (“Model”): Jim Curtis
Senior Art Director (“Model”): Ryan Fitzgerald
Copywriter (“Stuck” and “Treadmill”): Ulrika Karlberg
Art Director (“Stuck” and “Treadmill”): Felipe Mollica
Chief Creation Officer: Sally-Ann Dale
Senior Broadcast Producer: Brett Fisher
Broadcast Producer: Leah Donnenberg
Executive Design Director: Rob Trostle
Head of Art Production: Cliff Lewis
Global Chief Strategy Officer: Jonny Bauer
Group Strategy Director: Ramon Jimenez
Senior Strategist: Danielle Vasan
Strategist: PJ Mongell
Senior Communications Strategist: Elsa Stahura
Communications Strategist: Kevin Wilkerson
Data Strategist: Anthony Khaykin
Group Account Director: Kelsey Robertson
Account Director: Alex Budenberg
Associate Account Manager: Elizabeth Sova
Account Supervisor: Kristin Postill
Account Manager: Sophia Bernard
Project Manager : Claire Arendse, Dean Farella
Production Company (“Stuck” and “Treadmill”): WW7
Director: David Shafei
DoP: Damian Acevedo
Executive Producer: Josh Ferrazzano
Producer: Bo Clancey
Production Designer: Jerrod Littlejohn
Make-up: Dominie Till
Editorial (“Stuck” and “Treadmill”) : NO6
Editor: Jason MacDonald
Assistant Editor: Ling Chua
Executive Producer: Corina Dennison
Producer: Laura Molinaro
Post Production (“Stuck” and “Treadmill”): Eight VFX
Executive Producer: Juliet Tierney
Producer: Michael McCarthy
Creative Director: Jean-Marc Demmer
VFX Lead: Fabian Coupez, Joe Chiao
Color (“Stuck” and “Treadmill”): Company 3
Colorist: Tim Masick
Music (“Stuck” and “Treadmill”): Beacon Street
Sound (“Stuck” and “Treadmill”): Heard City
Managing Director: Gloria Pitagorsky
Executive Producer: Sasha Awn
Producer: Talia Rodgers
Mixer: Evan Mangiamele, Keith Reynaud
Production Company (“Model”): Biscuit
Director: Isaiah Seret
DoP: Thierry Poulet
Executive Producer: Rick Jarjoura
Producer: Jonathan Wang
Editorial (“Model”): NO6
Editor: Jason MacDonald, Nick Schneider
Assistant Editor: Ling Chua
Executive Producer: Corina Dennison
Producer: Malia Rose
Post Production (“Model”): MPC NY
Managing Director: Justin Brukman
Executive Producer: Camila De Biaggi
Senior Producer: Matthew Loranger
Visual Effect Supervisor: Vicky Osborn, Paul O’Shea
Lead Flame Artist: Luc Job
Flame Artist: Jami Ross, Mindy Dubin
Color Grade (“Model”): MPC NY
Colorist: Adrian Seery
Executive Producer: Dani Zeitlin
Producer: Adrienne McNeary
Music (“Model”): Found Objects
Executive Producer: Jennie Armon
Composer: Found Objects
Sound (“Model”): Heard City
Managing Director: Gloria Pitagorsky
Executive Producer: Sasha Awn
Producer: Talia Rodgers
Sound Design & Mix : Keith Reynaud
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Office of Baby: Zocdoc 'Unsick Day'
Agency: Office of Baby
Client: Zocdoc
Date: October 2016
NYC agency Office of Baby has created a campaign for digital healthcare company Zocdoc to help it promote its Unsick Day initiative. Based off of a Zocdoc survey that found that 86% of working Americans say they have canceled or delayed a preventative care appointment due to workplace pressures, the campaign encourages people to take an "unsick" day off each year to attend routine doctor and dentist's appointments with their company's support. At unsickday.com, both employers and employees can apply to get or give an unsick day. Aside from the video and website, the campaign also includes posters and social media.
Credits:
Art Director: Kesley Shang
Art Director: Esai Ramirez
Copywriter: Nechama Muchnik
Chief Creative Officer: Paul Caiozzo
Chief Creative Officer: Nathan Frank
Production Company: Gravy Films
Executive Producer: Brent Stoller
Producer: Francesco Soru
Director of Photography: Justin Derry
Production Designer: Nick Tong
Director: Crobin
Audio: youtoocanwoo
Logo + Titles: Franklyn
Design: Kenneth Lian
Animation: Maud Passini
Art Direction: Michael Freimuth
Post Production: MPC
Head of Production: Jesse Kurnit
VFX Supervisor: Aleksandar Sahsha Djordvecic
Editorial: Rock Paper Scissors
Editor: Alex Liu
Producer: Lisa Barnable
Art Director: Esai Ramirez
Copywriter: Nechama Muchnik
Chief Creative Officer: Paul Caiozzo
Chief Creative Officer: Nathan Frank
Production Company: Gravy Films
Executive Producer: Brent Stoller
Producer: Francesco Soru
Director of Photography: Justin Derry
Production Designer: Nick Tong
Director: Crobin
Audio: youtoocanwoo
Logo + Titles: Franklyn
Design: Kenneth Lian
Animation: Maud Passini
Art Direction: Michael Freimuth
Post Production: MPC
Head of Production: Jesse Kurnit
VFX Supervisor: Aleksandar Sahsha Djordvecic
Editorial: Rock Paper Scissors
Editor: Alex Liu
Producer: Lisa Barnable
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Saatchi & Saatchi New York: Tide 'If it’s got to be clean, It’s got to be Tide'
Agency: Saatchi & Saatchi New York
Client: Tide
Date: October 2016
Saatchi & Saatchi New York has created a series of humorous spots for Tide to position the 70-year-old brand as a trusted, high performance detergent. Running under the tagline 'If it’s got to be clean, It’s got to be Tide,' the ads show people who find themselves in situations where Tide is necessary. In one, a woman finds out that her Airbnb guests wore her bathrobe during their stay. In another, a man is forced to wear a stranger's bathing suit when his in-laws pressure him into taking a dip in their above ground pool. The spots are running on CBS, ABC, NBC, Bravo and others.
Credits:
Chief Creative Officer: Jay Benjamin
Executive Creative Director: Paul Bichler
Director of Film Production: John Doris
Producer: Jacob Vogt
Regional Business Director: Nick Miaritis
Account Director: Ryan Martin
Account Supervisor: Jen Brotman
Account Executive: Emily Hook
Senior Business Affairs Manager: Lisa Rimmer
Director: Max Sherman
Production Company: Anonymous Content
Executive Producer/Managing Director: Eric Stern
Executive Producer/Production: SueEllen Clair
Head of Production: Kerry Haynie
DP: Bobby Shore
Production Designer: Michael Walker
Line Producer: Isil Gilderdale
Editorial Company: Cosmo Street
Editors: Tom Scherma & Aaron Langley
Assistant Editor: Nellie Phillips & Chrissy Doughty
Executive Producer: Maura Woodward
Sr. Producer: Luiza Naritomi
Finishing Company: Switch FX
Lead Flame Artist: Jon Magel
Flame Artist: Andrew Rea
Executive Producer: Diana Dayrit
Producer: Cara Flynn
Color: Company 3
Colorist: Sofie Borup
Music Company: duotone audio group
Executive Producer: Ross Hopman
Producer: Gio Lobato
Audio Post: duotone audio post
Sound Design: Juan Aboites
Mixer: Andy Green
Executive Producer: Greg Tiefenbrun
Executive Creative Director: Paul Bichler
Director of Film Production: John Doris
Producer: Jacob Vogt
Regional Business Director: Nick Miaritis
Account Director: Ryan Martin
Account Supervisor: Jen Brotman
Account Executive: Emily Hook
Senior Business Affairs Manager: Lisa Rimmer
Director: Max Sherman
Production Company: Anonymous Content
Executive Producer/Managing Director: Eric Stern
Executive Producer/Production: SueEllen Clair
Head of Production: Kerry Haynie
DP: Bobby Shore
Production Designer: Michael Walker
Line Producer: Isil Gilderdale
Editorial Company: Cosmo Street
Editors: Tom Scherma & Aaron Langley
Assistant Editor: Nellie Phillips & Chrissy Doughty
Executive Producer: Maura Woodward
Sr. Producer: Luiza Naritomi
Finishing Company: Switch FX
Lead Flame Artist: Jon Magel
Flame Artist: Andrew Rea
Executive Producer: Diana Dayrit
Producer: Cara Flynn
Color: Company 3
Colorist: Sofie Borup
Music Company: duotone audio group
Executive Producer: Ross Hopman
Producer: Gio Lobato
Audio Post: duotone audio post
Sound Design: Juan Aboites
Mixer: Andy Green
Executive Producer: Greg Tiefenbrun
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Publicis Seattle: 'Road Trip'
Agency: Publicis Seattle
Client:
Date: October 2016
Ariana Grande is starring in T-Mobile's latest campaign to promote the brand's unlimited data plan. In the spot, Grande is sitting in the passenger's seat of a car with a young woman driving as the two jam out to her song 'Side To Side.' But when Verizon buzzes the woman's phone to let her know that 90% of her data has been used, she is forced to kick Grande out of the car - and stop the music - so she can use the rest of data to navigate her way home.
Credits:
Chief Creative Officer: Andrew Christou
EVP, Executive Creative Director: Jason Lucas
SVP, Group Account Director: Adam Thomason
Director of Integrated Production: Corey Bartha
Head of Production: Adam Oliver
Creative Director: Earl Wallace IV
Creative Director: Rob Kleckner
Associate Creative Director: Kyle Cavanaugh
Senior Broadcast Producer: Wade Harpootlian
Account Supervisor: Victor Wise
Head of Business Affairs: Deb Groth
Business Affairs Manager: Maureen Doyle
Advertising and Brand Manager: Peter DeLuca
VP, National Brand Leader: Trish Cox
Advertising Director: Ronan O’Mahony
Production Company: Caviar
Director: Ruben Fleischer
Executive Producer, Managing Partner: Jasper Thomlinson
Executive Producer, Managing Partner: Michael Sagol
Producer: Omar Bustos
Head of Production: Kelly Bowen
Editorial Company: Arcade
Color Company: Company 3
Animation: Timber
Mix: Eleven Sound
EVP, Executive Creative Director: Jason Lucas
SVP, Group Account Director: Adam Thomason
Director of Integrated Production: Corey Bartha
Head of Production: Adam Oliver
Creative Director: Earl Wallace IV
Creative Director: Rob Kleckner
Associate Creative Director: Kyle Cavanaugh
Senior Broadcast Producer: Wade Harpootlian
Account Supervisor: Victor Wise
Head of Business Affairs: Deb Groth
Business Affairs Manager: Maureen Doyle
Advertising and Brand Manager: Peter DeLuca
VP, National Brand Leader: Trish Cox
Advertising Director: Ronan O’Mahony
Production Company: Caviar
Director: Ruben Fleischer
Executive Producer, Managing Partner: Jasper Thomlinson
Executive Producer, Managing Partner: Michael Sagol
Producer: Omar Bustos
Head of Production: Kelly Bowen
Editorial Company: Arcade
Color Company: Company 3
Animation: Timber
Mix: Eleven Sound
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Hecho En 72: Flybrix 'See Flybrix in action and meet The Wrong Brothers'
Agency: Hecho En 72
Client: Flybrix
Date: October 2016
Hecho En 72, 72andSunny's maker lab and production studio, has created a campaign for recently-launched Lego drone making kit Flybrix. Aside from 'The Wrong Brothers' video, the lab has also created social images, GIFs, and shorts for Flybrix’s Facebook, Twitter and website. Flybrix is Hecho En 72's first direct client, and the maker lab will receive a revenue share of the profits from launch through the holiday season and to the end of the year.
Credits:
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Grey New York: Canon 'Rebel With A Cause '
Agency: Grey New York
Client: Canon
Date: October 2016
Canon has tapped YouTube star and anti-bullying advocate Anna Akana as its latest 'Rebel With A Cause,' the brand's yearlong campaign that aims to put a spotlight on modern day rebels who challenge the status quo in their own unique way. In a film created by Grey New York and shot on Canon EOS Rebel T6i DSLR cameras, Akana and The Groundlings comedy troupe are shown helping bullied teenagers use the power of comedy to face their fears.
Credits:
Chief Creative Officer: Andreas Dahlqvist
Head Of Innovation: Darren Moran
Group Creative Director: Anthony DeCarolis
ACD/ Copywriter: Natalie Rose
ACD/ Art Director: Rodrigo Burdman
ACD/ Art Director: Andrew Barrett
ACD/ Copywriter: Pieter Melief
The Groundlings Writer: Jimmy Fowlie
The Groundlings Writer: Ariane Price
EVP, Global Account Director: Rick Reilly
SVP, Account Director: Nikki Maizel
VP, Account Director: Kate Kim
Account Executive: Abel Flint
Strategy Director: Steve House
Strategist: Sarika Patel
Grey Activation + PR
President, Grey Activation & PR: Amy Tunick
SVP, PR: Courtney Engel
VP, Activation: Nicole Feldman
Account Director, Talent, Licensing & Casting: Stacey Gersten
Account Director, PR: Ryan Hallett
Account Supervisor, Activation: Lindsey Wood
Account Supervisor, PR: Ashley Pultz
Account Executive, PR: Meaghan Murphy
Assistant Account Executive, Activation: Yael Herman
Lead Creative Director, Activation + PR: Elizabeth Valleau
Executive Production: Townhouse
Townhouse President: Bennett McCarroll
Townhouse Director of Integrated Production: James McPherson
Townhouse Producer: Lauren Tuttman
Townhouse Assistant Producer: Jacob Herman
Townhouse Music Producer: Zachary Pollakoff
Production Company: Townhouse Studios (New York, NY)
Director: Anthony DeCarolis
Director of Photography: David Vollrath
Editor: Jesus Sepulveda at Townhouse Studios
Music/Sound Design: Dante Desole at Townhouse Studios
Principal Talent: Anna Akana
Head Of Innovation: Darren Moran
Group Creative Director: Anthony DeCarolis
ACD/ Copywriter: Natalie Rose
ACD/ Art Director: Rodrigo Burdman
ACD/ Art Director: Andrew Barrett
ACD/ Copywriter: Pieter Melief
The Groundlings Writer: Jimmy Fowlie
The Groundlings Writer: Ariane Price
EVP, Global Account Director: Rick Reilly
SVP, Account Director: Nikki Maizel
VP, Account Director: Kate Kim
Account Executive: Abel Flint
Strategy Director: Steve House
Strategist: Sarika Patel
Grey Activation + PR
President, Grey Activation & PR: Amy Tunick
SVP, PR: Courtney Engel
VP, Activation: Nicole Feldman
Account Director, Talent, Licensing & Casting: Stacey Gersten
Account Director, PR: Ryan Hallett
Account Supervisor, Activation: Lindsey Wood
Account Supervisor, PR: Ashley Pultz
Account Executive, PR: Meaghan Murphy
Assistant Account Executive, Activation: Yael Herman
Lead Creative Director, Activation + PR: Elizabeth Valleau
Executive Production: Townhouse
Townhouse President: Bennett McCarroll
Townhouse Director of Integrated Production: James McPherson
Townhouse Producer: Lauren Tuttman
Townhouse Assistant Producer: Jacob Herman
Townhouse Music Producer: Zachary Pollakoff
Production Company: Townhouse Studios (New York, NY)
Director: Anthony DeCarolis
Director of Photography: David Vollrath
Editor: Jesus Sepulveda at Townhouse Studios
Music/Sound Design: Dante Desole at Townhouse Studios
Principal Talent: Anna Akana
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