Taking the mick out of zany self-described job titles in the creative industry, the Brazilian non-profit project Upgrade Your Portfolio has taken advertising stereotypes to the next level in an advert for its student initiative.
Upgrade Your Portfolio aims to increase young students' access to the creative market, by offering them the opportunity to sit with some of Brazil’s most lauded creatives who will guide them on their quest for a dream job in the industry.
With the tagline ‘Making up a job title is easy, what’s difficult is landing a good job’ the ad satirises those creatives in the industry who spend too much time conjuring up an OTT job title. Their aim? To poke fun at industry-wide arrogance, where an important position is often more important than the work that is produced.
The production company Fantástica Filmes aimed to generate a sense of aesthetic schizophrenia through a collage of completely different visual elements.
Filmed in one set location, the film shows an ‘industry representative’ morph in and out of ridiculous job roles. One minute she is a Buddhist power ranger, the next a hackathonist queen.
