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Samsonite Singapore launches multiplatform campaign to highlight Evoa luggage...
Premium: Samsonite Singapore has unveiled a multiplatform campaign to promote its new luggage line, Evoa.The campaign aims to highlight features of the Evoa, such as Aero-Trac suspension wheel...
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Ads We Like: milk cartons are swapped for a modern day alternative for...
Premium: Missing Persons Advocacy Network (MPAN) has taken a traditional form of seeking information around missing persons and given it a modern twist, placing stories about missing people on...
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Creative Works EMEA featuring St Luke's, Spark 44, TBWA\Manchester and more
Premium: Welcome to The Drum Creative Works, supported by Workfront.As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa....
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NAB highlights its support for youngsters with Mini Legends campaign
Premium: NAB has unveiled the latest iteration of the NAB Mini Legends campaign to showcase its support for the players at the grassroot level.The campaign, conceptualised by Clemeger BBDO, features...
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Creatives unveil 'Letters of Empathy' to promote peace and understanding
Premium: Three creative personalities Kazunori Shiina, Brendan Irving, and Niger Miles have created a campaign titled 'Letters of Empathy' to commemorate people who experienced World War II and also...
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Paytm highlights convenience of digital payments in Independence Day campaign
Premium: Paytm is urging Indians to break their habit of being dependent on cash and embrace digital payments in its Independence Day campaign.The campaign titled #AadatSeAazadi (Freedom from Habits)...
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JAT Holdings unveils 'Petal Paint' to restore Temple art in Sri Lanka
Premium: Paint company JAT Holdings has introduced a new range of paint called Petal Paint, which is developed from discarded flowers across various Buddhist temples in Sri Lanka, restoring Temple Art...
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APAC Creative Works featuring Clemenger BBDO, WhiteGREY, FCB Ulka and more
Premium: Welcome to The Drum's APAC Creative Works.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our...
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Extra Gum uses YouTube pre-roll to place 'support acts' against music content
Premium: Extra Gum has unveiled ‘Support Acts’ to aid Australia's grassroot musicians by transforming pre-roll ads on YouTube into a digital stage.The Support Acts program consists of 16 Australia’s...
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United Colors of Benetton showcases the diverse 'Younger India' in latest...
Premium: United Colors of Benetton has unveiled a social experiment campaign to commemorate India's 72nd Independence Day.The digital campaign #UnitedByHope features 'Older India' where people talk...
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Manchester United unveils official global mobile app
Premium: Manchester United has unveiled an official mobile app powered by its digital transformation partner, HCL.The new app features exclusive content, including the United Now feed – which collates...
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R U OK? urges Aussies to watch out for signs
Premium: R U OK?, the suicide prevention charity, has launched a campaign urging people to notice the signs that someone they know might be struggling.The campaign, called Signs, reveals a host of...
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Greens Baking launches quirky campaign for Cake Bake range
Premium: Forget about Bake Off and the time and energy involved in baking, Greens Baking has launched a quirky campaign to promote its time-saving microwave cakes.The ‘Sneak in a Cake Break’ campaign...
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Qantas celebrates the diversity and inclusion of the Australian spirit in...
Premium: Qantas is celebrating diversity and the Australian spirit in a new campaign from the national airline.The ad, which is fronted by actor and Qantas Ambassador Hugh Jackman, aims to promote the...
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Creative Works EMEA featuring Grey, M&C Saatchi, BrandOpus and more
Premium: Welcome to The Drum Creative Works, supported by Workfront.As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa....
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Honda uses actor Krew Boylan in eight different roles to promote new car...
Premium: Honda Australia has unveiled an ad with actor Krew Boylan playing eight different roles to launch its latest model.The campaign created by Leo Burnett Melbourne and Zenith is the continuation...
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Brazilian non-profit spoofs the exaggeration of long creative job titles
Premium: Taking the mick out of zany self-described job titles in the creative industry, the Brazilian non-profit project Upgrade Your Portfolio has taken advertising stereotypes to the next level in...
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Mastercard rolls out Facebook AR experience for the 2018 Asian Games
Premium: Mastercard has unveiled Facebook AR camera filter for the fans to show their support at the 2018 Asian Games in Jakarta - Palembang.The campaign, launched in collaboration with Octagon and...
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Domino's celebrates the 'brother-sister' bond on Raksha bandhan through 'The...
Premium: Domino's India highlights the bond between brother and sister to mark the occasion of Raksha bandhan (a Hindu festival wherein sisters take a promise from their brothers to protect them, all...
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Creative Works EMEA featuring Grey, Engine, JWT Amsterdam and more
Premium: Welcome to The Drum Creative Works, supported by Workfront.As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa....
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