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: 'It's Not Just How it Makes You Look'
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Date: September 2018
Over-lined lips, dewy highlighter and razor sharp eyebrows - all things we're used to seeing as we scroll through the perfectly manicured walls of Instagram or watch TV. However, Boots has decided to turn the traditional cosmetic ad on its head with a campaign that promotes how beauty makes people feel, not how it makes them look.
The retailer's 'faceless' makeup ad has forgone aesthetics to shine a spotlight on the feelings associated with beauty products - be it a lipstick saved for a special occasion or a blush that gives someone a glow.
Credits:
Marketing Director: Helen Normoyle
Senior Marketing Manager: Nick Jackman
Marketing Manager: Gail Borley
Agency: Ogilvy UK
Chief Creative Officer: Mick Mahoney
Deputy ECD: Sam Cartmell
Creative directors: Nicola Wood and Andy Forrest
Managing Partner: Ben Skelsey
Client Director: Stuart Lundy
Agency Producer: Rachel Hough
Strategy Director: Nicole Frost
Planner: Emma Banks
Director: Abbie Stephens
Production Company Producer: Corin Taylor
Production Company: Blink
DOP: Chris Sabogal
Editor: Flaura Atkinson - The Quarry
Colour: Lewis Crossfield - ETC
Post Production: GPS
Music Supervisor: Native Music
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