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Breakfast at Tiffany’s: New York meets Singapore for Tiffany’s latest campaign
Premium: Tiffany & Co is bringing its New York personality to Singapore by creating a ‘Breakfast at Tiffany’s’ inspired collaboration with a local bakery, all in the name of promoting its new...
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Hong Kong Tourism Board encourages local to share their perspective of the...
Premium: Hong Kong Tourism Board has unveiled a local project where it is urging locals to share their perspective of the city's local experience by capturing pictures for postcards.The campaign spot,...
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Porsche gives Bangkok a glimpse of 919 Hybrid as part of its global tribute tour
Premium: Porsche has launched a global tribute tour for its 919 Hybrid model which it is retiring from the racing circuit.The campaign 'One night in Bangkok' conceptualised by Keko Singapore features...
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Maxis pays tribute to endangered animals in Malaysia on Merdeka Day
Premium: Maxis is urging people to give their voice and support to the conservation of endangered animals in Malaysia to commemorate the Merdeka Day celebrations.Hari Merdeka, also known as Hari...
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Income encourages Singapore parents to plan for their retirement in a...
Premium: Singapore's insurers NTUC Income is encouraging parents to plan for their retirement as that's the best gift they could give to their children.The campaign titled 'The Best Gift For Your...
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Creative Works EMEA featuring Rosapark, AMV BBDO, Isobel and more
Premium: Welcome to The Drum Creative Works, supported by Workfront.As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa....
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Redoxon uses underpass ad to show how far germs can spread in close proximity
Premium: Bayer-owned Redoxon has highlighted the rapid spread of viral germs at close proximity with an OOH campaign at the ION Orchard Link MRT underpass in Singapore.The campaign conceptualised by...
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Samsung Galaxy puts the idea of a 'crisis' into perspective with musical ad
Premium: Samsung Galaxy is extolling the virtues of a long battery life in ‘No Crisis’ the musical, which looks to put phone-related panic firmly into perspective.To promote the Galaxy Note9’s trusty...
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Creative Work of the Week APAC: Horlicks shows parents why nutrition powers...
Premium: Health drink Horlicks is urging kids to pursue their passion and is also enlightening parents about the importance of quality nutrition.The campaign titled 'Hunger to do everything',...
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Heineken enlists David Coulthard to woo millennial drinkers
Premium: Heineken is looking to woo millennials with a global campaign that has injected some fun into its marketing.Part of a new strategy, the campaign comprises three new hero TV commercials that...
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Yakult highlights the importance of strong support by narrating Joseph...
Premium: Yakult Singapore is celebrating Olympic swimmer and Singaporean Joseph Schooling's association with the brand since his childhood in its latest campaign.According to Joseph Schooling's mother,...
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Korean Air encourages everyone to 'Go Korean' as it promote its new services
Premium: Korean Air aims to highlight how it has integrated traditional Korean culture within its airline as it promotes newly included services.The campaign, titled 'Go Korean', was created by Ogilvy...
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Virgin Media reveals Bigfoot in its 'Nothing Hidden' campaign
Premium: Virgin Mobile breaks the myth about Bigfoot ( a hairy, upright-walking, ape-like being who reportedly dwells in the wilderness and leaves behind large footprints) in its latest campaign.The...
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Saatchi & Saatchi Wellness London urges government for fair access to IVF...
Premium: Saatchi & Saatchi Wellness London in association with charity Fertility Network, is demanding fair access to IVF fertility treatment.The campaign titled #Scream4IVF is urging public,...
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Creative Works EMEA featuring Quiet Storm, Publicis Italy, Mr President and more
Premium: Welcome to The Drum Creative Works, supported by Workfront.As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa....
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Samaritans of Singapore creates omnichannel campaign for Suicide Prevention...
Premium: Samaritans of Singapore (SOS) is reaching out to youths through Instagram to motivate them as part of their Suicide Prevention Awareness Week to commemorate World Suicide Prevention Day (10...
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Spark, Google and ColensoBBDO collaborate on image recognition translation...
Premium: As part of the Māori Language Week, also known as Te Wiki o Te Reo Māori, celebrations in New Zealand, one of the country’s largest telco Spark has launched an interactive mobile app.The app,...
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Mars continues 'Enough Chocolate to deal with anything' campaign
Premium: Mars aims to give confidence to Australians to overcome everyday awkward situations in the continuation of its ‘Enough Chocolate to Deal with Anything’ campaign.The campaign spot,...
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APAC Creative Works featuring Clemenger BBDO, WATConsult, Ogilvy China, BBH...
Premium: Welcome to The Drum's APAC Creative Works.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our...
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Amber Liu, Aori Nishimura and Valeria Piazza front Nike's 'Rallying Cry' Nike...
Premium: Nike highlights how women are breaking barriers in sports and encourages women to express their power through their 'rallying cry' as part of its Just Do It campaign.The campaign, directed by...
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