Creative Works APAC: Ogilvy Sydney, The Sweet Shop, Vizeum, DDB Hong Kong and more

Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 25 October.

For project information, credits and more hover over the 'i' icon or expand to full screen.

To submit work for future publication, contact Charlotte McEleny.For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

MEC Singapore: Gleneagles Hospital 'BNP Paribas WTA Finals Singapore'

Agency: MEC Singapore

Client: Gleneagles Hospital

Date: October 2016

Gleneagles Hospital is Official Medical Partner of the upcoming BNP Paribas WTA Finals Singapore (23 – 30 Oct 2016). To mark this, it decided to shed more light on sports health and orthopaedics through an educational digital content series, initiated by MEC Singapore and in partnership with Yahoo Singapore. The series aimed to turn the usual dry and technical medical content into bite-sized engaging information that would capture the interest of its readers.

It comprised of online quizzes, infographics, treatment and prevention tips surrounding sports-related injuries, articles to debunk fitness misconceptions, photo contest, etc.

To cement its position as the leading Sports Medicine expert, the Gleneagles Hospital weaved in its brand communication by owning all editorial sports content on Yahoo through a road-block execution. 

Credits:
 

MEC Singapore and Yahoo

Tags: Singapore

 

 

 

 

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DDB Group Hong Kong: DDB Group Hong Kong 'Crafted By My Heart'

Agency: DDB Group Hong Kong

Client: DDB Group Hong Kong

Date: October 2016

CRAFTED BY MY HEART is an iOS mobile app that lets users lay down their heart beat as a one-of-a-kind gold, silver or black silver (gunmetal IP) ring.

More than a year in the making, the app records a user’s heart beat through registering subtle changes in the coloration of the skin by way of an index finger placed over the phone’s flash and camera. Users can choose one of two unisex design templates, and watch as the ring is shaped by the rhythm of the heart. Each ring is assigned a different algorithm to ensure that no two pieces are alike.

The pioneering initiative marks the first time DDB Group Hong Kong has designed, produced and launched a product of its own. The agency collaborated with Tribal Worldwide Singapore to develop the app, and partnered with up-and-coming jewellery designer Nomera Ajmal on the base design templates.

Credits:
 

 

 

 

 

 

CREDITS:

DDB Group Hong Kong

Creative Technologist: Manolis Perrakis

Head of Strategy & Innovation: Andreas Krasser   

Project Manager: Billy Cheung 

Account Director: Koman Ko    

Senior Planner: Adrian Tso                

Creative Director: Marcin Brzezinski            

Senior Art Director: Colin Siu   

Tribal Worldwide Singapore    

Project Director: Jean Kim

Head of Technology: Weelee Yeo      

Jewellery designer: Nomera Ajmal

Tags: Hong Kong

 

 

 

 

 

 

 

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To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage where you can vote on which work you’d like to see crowned Creative Work of the Week and Creative Work of the Month.