Creative works featuring: 101, Chi&Partners, Mother London and more

Playstation is involved in the world of sports and wanted to affirm its commitment by signing a three-year long partnership with prestigious French sports institute: INSEP. In this second year of partnership, the brand is launching a second campaign that is once again celebrating the daily work put in by INSEP athletes. 

#GameIsNeverOver campaign’s new work is, like the original one, about gamers and athletes competitive state of mind. Athlete’s return to training is the moment Playstation focuses on this time around. Returning to training is a crucial moment for athletes. It is a physically and mentally intense moment where athletes are confronted with new challenges, may it occur after a long break, an injury or a competition.

 

This week marks a unique and very special development at Thatchers Cider. Alongside their range of Somerset ciders, Thatchers’ love of apples has led them to craft their first Gin. CookChick Design were asked to create the concept, brand name and packaging for this new spirit.

Director Lee Cook comments: "We felt this unique spirit deserved a unique approach to storytelling. The solution was found at the source of everything Thatchers do - their stunning Somerset Orchards. Thatchers 'Orchard Cut' Apple Gin is effectively a cut of this Orchard. Using an innovative approach made of real wood, the label appears as a cut from the front but then fully wraps the bottle in 3-D. The first batch of the limited-edition Apple Gin, distilled with Katy apples, are individually numbered.”

Sam Allardyce's departure as England football manager dominated the front and back pages. But while most commentators are pillorying the former Sunderland boss for alleged misconduct, Paddy Power remained true to its contrary form, by thanking him.  The bookies took out an ad - created by Lucky Generals - in The Sun, praising his record: "Played one. Won one.  Done one.”

 

 

Mecca Bingo has unveiled a fresh new look for the Mecca brand and its Meccabingo.com website, backed by a multi-million pound through-the-line marketing campaign, including a series of TV adverts.

The TV ad introduces the new multi-channel brand strapline ‘We know the feeling’ and focuses on the fun and excitement people experience when playing with Mecca. The new look will be featured in a series of four TV adverts produced by independent creative agency Pablo, focusing on the things Mecca knows bingo players love about the game.

In addition to TV spend, the new campaign will see extensive online marketing support as well as a PR push featuring TV presenter and fashion expert, Louise Redknapp, who appears in the TV campaign.

 

YOU answered the brief from GBK, which asked for a communications strategy to regain thought leadership having been the original premium burger joint in the UK since 2001. Due to dozens of new entrants in the UK market it needed to leverage its brand further to cut through the noise. YOU’s creative hive then came up with the ‘Vote Rump’ campaign, aimed to play on the fact that GBK’s burgers are so good they could get voted as a party candidate for the U.S election, with the strapline – Vote Rump, our thickest burger ever.

YOU Agency have developed the creative idea further with payoff lines, such as;

‘It’s a no-brainer’
‘It’s really rich and incredibly cheesy’
‘It’s a bit of an arse’

GBK loved the idea so much they are going to market with a specially developed Rump Burger in all of their 78 restaurants for the course of the campaign.

 

Hungryhouse, the online food ordering platform, has unveiled its ‘reality-TV style’ advertising campaign.  Featuring its new ‘Love Takeaway’ tagline, the adverts showcase the genuine, unscripted moments that people share when enjoying takeaway and taps into the nation’s love of reality TV. This is the first step in a new direction for the brand - that focuses more on the customer, than the product.

No actors were used for the campaign, with eight groups of real people who were street-cast and then filmed over several hours discussing all things takeaway.  This technique captured authentic interactions and relationships, showing the candour and humour that occurs when people get together to share a takeaway, including the ‘fork versus chopstick’ debate and some precise onion ring throwing.

 

Remember “Truckerball”? Or how Nissan created a new sport where footballers played on moving trucks and pick-ups. It was in 2015, and guess what? 

“Truckerball” is back!

In this second season, a new duo is introduced: a coach and his all-new NV300.

With the same spirit, but with a spicy touch through this new charismatic character, “Raise Your game” promotes Nissan’s range of commercial vehicles and introduces its latest addition, the mid-sized NV300.

The campaign revolves around the character of the coach, who constantly strives to improve his team’s performance. Throughout the campaign, he uses the NV300 as a tool to help his players raise their game.

 

With temperatures cooling and nights drawing in, we instinctively spend more time indoors.

To celebrate this 101 has created an Autumn campaign for Dunelm under the headline ‘Get Comfy’.  The work features new product ranges of Autumnal staples: lights, rugs, throws and cushions. Everything people need to make the Autumn transition as comfortable and cosy as possible.

The campaign covers press, outdoor and online as well as in-store.

 

 

 

Health food retailer Holland & Barrett International wants to awaken the nation, as it launches its first big creative campaign with new agency FCB Inferno.

Centred around an interactive in-store marketing campaign, the creative helps consumers identify their sleep habits with six different personas: the Caffeinator, the Late Night Browser, the Daytime Dozer, the Biggest Snoozer, the Slumber Interrupter and the Ridiculously Early Riser.

The six-figure campaign will showcase Holland & Barrett’s wellbeing knowledge, cementing the 760-store retailer as the number one destination for sleep products and advice on the high street with dedicated “Sleep Coaches” in every store.

The campaign, which uses the animated rabbit character from the existing ‘Good Life’ creative by RKCR/Y&R, will launch with TV advertising, using a 30 second and a 10 second commercial. The commercial will run alongside print (launched 7 October), digital and social activity throughout October and November.

Leading home furnishing retailer Ikea has launched a new campaign as part of the wider Wonderful Everyday campaign, aimed at illustrating the transformative effect light has on our everyday wellbeing. Capturing the emotive connection between darkness and light, the new campaign aims to show that life is better at the flick of a switch.

The ‘life’s better at the flick of a switch’ campaign launches with a new TVC titled ‘Welcome Home,’ which features a mother who has to walk home through the dark each night and her son who wants to do something to get her home to him safely. In the film, we follow the journey of the mother on two consecutive evenings.  The first sees her hurrying through a dark and unwelcoming underpass at the start of her journey, with her son waiting anxiously for her safe return. The next night sees her travelling home through a park, her journey now lit brightly by Ikea lights; the handiwork that we have witnessed her son doing throughout the day as he borrows lamps, bulbs and desk lights from neighbours to transform the route for his mother. 

 

A new outdoor campaign promotes an incentive for customers to be rewarded with 1,000 bonus Avios.

The promotion applies to existing Avios customers in a bid to encourage them to use more than one Avios partner in order to turn their shopping into opportunities to travel. Partners include a variety of high street brands, as well as BA and Iberia flights.

The work, created by 101, features normal shopping items made to look like famous global landmarks. A Tesco milk bottle becomes the Statue of Liberty, a rug from John Lewis becomes the Leaning Tower of Pisa and an ASOS belt is Rome’s Colosseum.  

TalkTalk has launched a new brand campaign, ‘This Stuff Matters’, offering a candid glimpse into how modern families live their lives today – and the central roles technology and connectivity have come to play within the family unit.

Created by CHI&Partners, ‘This Stuff Matters’ represents a turning point for TalkTalk as well as a departure from previous advertising within the telecoms category. It was created by installing unmanned cameras in a real family home, filming non-stop for two weeks in order to capture authentic, unscripted footage of the life of one British family.

Breaking on TV and spanning video-on-demand, cinema, press, out-of-home, reactive content and PR, the multichannel campaign features a real family of TalkTalk customers: a mum and dad, Julie and Paul; two sons and two daughters, Peter, Harry, Sophie and Lucy; a niece, Daisy; and the family dog, Elvis.

The campaign is woven together in a series of ten films, with a strapline “X. It matters” – for example “Telly after a hard day’s work. It matters” or “Boys. They matter”. The films spotlight all the little moments in life that matter and the role TalkTalk’s products and services play in them, from navigating TV dinners with a dog on the sofa, to texting boyfriends, to teaching Auntie Julie how to use her tablet.

 

London clothing company Jigsaw has launched the second leg of its ‘Lived Not Modelled’ campaign, created by advertising agency The Corner. The activity, promoting Jigsaw’s Autumn-Winter 2016 collection, includes the highly-anticipated seasonal takeover of Oxford Circus tube station which fans have come to love.

The launch of the AW16 range celebrates intense moments of beauty and emotion in everyday wear of Jigsaw clothing, instead of the controlled poses preferred by the wider fashion industry and brand campaigns. ‘Lived Not Modelled’ extends Jigsaw’s ‘Style and Truth’ brand message, launched by The Corner in 2014, and showcases the clothing through a series of striking and intimate takes on the ‘everyday’ style.