Nike highlights how women are breaking barriers in sports and encourages women to express their power through their 'rallying cry' as part of its Just Do It campaign.
The campaign, directed by Coralie Fargeat, features athletes from across Asia Pacific and Latin America such as Amber Liu, South Korean singer and dancer; Aori Nishimura, Japanese skateboarder; Valeria Piazza, Peruvian advocate for women’s empowerment; Rachwin Wong, Thai actress and avid runner; and Sam Kerr, Australian football star.
The spot showcases cries of these athletes experiencing frustration, exhilaration but then getting back up and fighting ultimately producing the cry of trying and victory.
The campaign features the music track Blood in the cut by K.Flay and will run in Asia Pacific and Latin American countries.
