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US Creative Works: Featuring Mistress, Possible, Publicis New York & more

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Welcome to The Drum's US Creative Works.

As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'

To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, November 2.

To submit work for future publication, contact Minda Smiley.

Mistress: Coca-Cola 'Choose Freely with Coca-Cola Freestyle'

Agency: Mistress
Client: Coca-Cola
Date: October 2016
Coca-Cola's Freestyle Machine lets people mix and match all sorts of drinks; everything from the company's classic Fanta and Dr. Pepper to more customized varieties like Sprite Peach and Coke Zero Lime can be mixed into one drink to create a personalized soda. To promote the touch screen soda fountain, LA agency Mistress has enlisted the help of backup dancer Tessa Brooks to walk viewers through all of the different flavors they can experience when using the Freestyle. 
Credits:
 
 
Partner, Executive Creative Director: Scott Harris
Creative Director: Lixaida Lorenzo
Creative: Megan Nakazawa
Creative: Emily Frederick
Brand Director: Tashi Oszvald
Producer: David Horowitz
Producer: Trevor Paperny
Production: Humble
Director: Nieto
President / Founder: Eric Berkowitz
Executive Producer: Mark Kovacs
Head of Production: Natalie Warkenthien
Producer: Lisa Cowan
Post Production: Postal
Executive Creative Director: Sam Stephens
Creative Director: Gene Nazarov
Director of Business Development: Jason Mayo
Executive Producer: Damijan Saccio
Editor: Rhys Stover
Assistant Editor: Zach Moore
Lead CG: Jeremy Greenberg
Animator: Adrian Letechipia
Nuke Compositor: Aaron Kemnitzer
Post Producer: Jody Peters
Color: Local Hero
Supervising Colorist: Leandro Marini
Music: Ghostland Observatory, Trashy Moped Recordsings
Tags: United States, Coca-Cola
 
 
 
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Mother New York: Organize 'The Mom and Dad Bods Anthem'

Agency: Mother New York
Client: Organize
Date: October 2016
According to Organize, a nonprofit that aims to make it easier for people to become organ donors, only 10% of people over the age of 50 donate their organs due to the misconception that "they are no longer healthy enough to qualify as donors." To try and get more people in older age demographics to donate, the organization enlisted the help of Mother New York to create a humorous video that would capture the attention of both kids and their parents to spark a conversation around the topic. The result is a short film called 'The Mom And Dad Bods Anthem' that celebrates the bodies of Baby Boomers. Directed by Bo Mirosseni, the video encourages millennials to talk to their parents about organ donation.
Credits:
 
Tags: United States, mother New York
 
 
 
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Cutwater: Visit Santa Barbara 'Miss Nothing'

Agency: Cutwater
Client: Visit Santa Barbara
Date: October 2016
San Francisco agency Cutwater has created a campaign for Visit Santa Barbara to help the travel and tourism platform show travelers that the city isn't just another California beach town. In a campaign called 'Miss Nothing' shot in black and white, viewers are shown all of the different things that can be experienced at Santa Barbara, everything from outside yoga and bike rides to parties and concerts. 
Credits:
 
 
Founder, Chief Creative Officer: Chuck McBride
President, Principal: Christian Hughes
Associate Creative Director: Gong Liu
Executive Producer: David Verhoef
Content Producer: Robbie Wiedie
Associate Content Producer: Kimberly Lewis
Account Director: Sophie de Schepper
Senior Account Manager: Hillary Ashton
Production Company: The Cabinet
Director: Doug Cox
Executive Producer: Jim Vaughan
Line Producer: Scott Wickman
Director of Photography: Nick Mahar
Editorial Company: The Cabinet
Editor: Doug Cox
Executive Producer: Jim Vaughan
Senior Colorist: Chris Martin
VFX / Finish: Mark Everson
Music:“Catenary Wires” by Secular Ghost
Audio Mix: One Union Recording Studios
Senior Sound Engineer: Joaby Deal
Tags: United States, Cutwater
 
 
 
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MullenLowe: Ulta Beauty 'Gorgeous Way to Give'

Agency: MullenLowe
Client: Ulta Beauty
Date: October 2016
For Breast Cancer Awareness Month, Ulta Beauty and the Breast Cancer Research Foundation wanted to create an initiative that would show people just how far a dollar can go when it is donated to a good cause. To bring this concept to life, MullenLowe's Winston-Salem office created a pop-up Ulta shop in NYC. Shoppers who walked in found that products weren't priced in dollars, but in minutes of breast cancer research time instead. For example, a $10 tube of mascara cost 12 minutes, while a $20 eye shadow palette cost 24 minutes. The idea behind the campaign was to show people that their donated dollars do make a difference and can help bring researchers one step closer to finding a cure. According to Ulta, the company has funded over 16 million minutes of research through its partnership with the Breast Cancer Research Foundation.
Credits:
 
 
 
Chief Creative Officer: Mark Wenneker
Executive Creative Director: Jason Black
Group Creative Director: Christy Blain
Associate Creative Director, Copywriter: Lindsay Walker
Associate Creative Director, Art Director: Kristen Melloche
Production Company: Trigger House
Agency Producer: Gil Reyes
VP, Account Director: Jennifer Cross
Director: Benjamin Tyler Knight
Executive Producer: Josh Sheets
Editor: Sam Powell
Senior Art Producer: John Rosato
Digital Art Director: Kristina Spaid
Junior Designer: Ashley Lulkowitz
Product Photographer: Jacob Pryor
Senior Project Manager: Kaycie Karpinski
Digital Imaging Artist: Harold Syms
Director of Digital Design Center: Mark Pingitore
Tags: United States, MullenLowe
 
 
 
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Possible: Unstopables 'The Imaginary World of Freshness'

Agency: Possible
Client: Unstopables
Date: October 2016
To promote Downy's Unstopables in-wash scent boosters, Possible Cincinnati has created a 360-degree video featuring the voice of brand spokesman Tituss Burgess.
Credits:
 
 
Executive Creative Director: Adam Kahn
Creative Director: Ray Elfers
Creative Director: Margaret Russo
Art Director: Eddie Sun
Copy Director: Marissa Kramer
Copywriter: Emily Masi
Copywriter: Christian Jaekle
Account Director: Marge Mikolajewski
Producer: Jennifer Kreger
Executive Producer: Amy Austin
Production Agency: SubVRsive
Executive Producer: Austin Mace
Director/DP: Adam Giese
Producer: Charles Mulford
Technical Director/DP: Ryan Thomas
Music/SFX: Junto Sounds
Tags: United States
 
 
 
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Havas Worldwide New York: Dos Equis 'Airboat'

Agency: Havas Worldwide New York
Client: Dos Equis
Date: October 2016
After teasing the new Most Interesting Man in the World with a short trailer last month, Dos Equis has finally rolled out its first commercial starring the beer brand's latest frontman, actor French actor Augustin Legrand. In the ad, Legrand is shown racing airboats, playing darts with knives and kicking a coconut football with what the brand calls an "adventurous female travel companion" by his side. At the end of the commercial, Legrand says "Stay Thirsty, Mis Amigos," a change from the brand's signature "Stay Thirsty, My Friends" tagline. The campaign marks Dos Equis' attempt to appeal to a new generation of beer drinkers since research commissioned by the brand shows that "84% of men think that what is interesting today is different from what was interesting a decade ago." The latest iteration of the ongoing campaign focuses more on Most Interesting Man in the World's actions & adventures, putting less of an emphasis on his words and pastimes. 
Credits:
 
 
Chief Creative Officer of the Americas: Toygar Bazarkaya
Group ECD, Managing Director: Jason Musante
Executive Creative Director: Keith Scott
Executive Creative Director: Paul Johnson
Creative Director: Jonas Wittenmark
Creative Director: Tobias Carlson
Creative: Rick Ardito
Creative: Jim Lemaitre
Global Chief Executive Officer: Andrew Benett
Global Chief Marketing Officer: Matt Weiss
President of New York: Laura Maness
Group Account Director: Chris Budden
Account Director: Michelle Garrard
Account Supervisor: Wendy Hu
Account Supervisor: Jenny Maughan
Senior Strategist: Cassie Taylor
Director of Social Marketing: Larry Lac
Senior Social Strategist: Rachel Korenstein
Social Coordinator: Katie Campo
Global Chief Content Officer: Vin Farrell
Head of Content, North America: Dave Evans
Head of Content, North America: Sylvain Tron
Executive Producer: Jill Meschino
Junior Producer: Alex Zubak
Director of Broadcast Business Affairs: Cathy Pitegoff
Senior Broadcast Business Manager: Deborah Steeg
Senior Talent Specialist: Yvette Aponte
Production Consultant: APR
Senior Broadcast SME: David Quartararo
Production Company: Rattling Stick
Directors: Traktor
Executive Producer/Partner: Joe Biggins
Executive Producer: Jeff Shupe
Head of Production: Richard McIntosh
Producer: Paul Ure
Director of Photography: Tim Maurice Jones
Production Designer: Tim Moen
Stylist: Liz Botes
South Africa Production Company: AFS Productions
Executive Producer: Dale Kushner
Executive Producer: Brin Kushner
Head of Production: Jayne Rodgerson
Line Producer: Gail Warner
Editorial Company: Work Editorial
Editor: Rich Orrick
Executive Producer: Jane Dilworth
Executive Producer: Erica Thompson
Producer: Jamie Perritt
VFX: The Mill
Chief Creative Officer NY / Shoot Supervisor: Angus Kneale
VFX Producer: Clairellen Wallin
2D Lead: Mikey Smith
3D Lead: Tom Bardwell
2D Assists: Blake Druery, Yoon Kim, Heather Kennedy and Emily Bloom
3D Team: Billy Jang, Dave Barosin, Jimmy Gass, Jackie Liao, Alek Vacura, Tim Kim, Peter
Karnik and Christine Kim
Matte Painting: Cedric Menard
Telecine: Company 3
Colorist: Tom Poole
Colorist: Stefan Sonnenfeld
Producer: Clare Movshon
Audio: Sound Lounge
Sound Engineer: Tom Jucarone
Music: Beacon Street Music
Composers: Beacon Street Studios
Principal: Andrew Feltenstein
Principal: John Nau
Executive Producer: Adrea Lavezzoli
Sound Design: Yessian
Sound Designer: Weston Fonger
Executive Producer: Marlene Bartos
Producer: Emily Smith
Tags: United States, Havas Worldwide, Dos Equis
 
 
 
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Publicis New York: United Network for Organ Sharing (UNOS) 'Josh's List'

Agency: Publicis New York
Client: United Network for Organ Sharing (UNOS)
Date: October 2016
Publicis New York has created a touching short film for nonprofit United Network for Organ Sharing (UNOS) that was inspired by true events and real-life relationships. In the film, a middle-aged man with a blue mohawk is shown skinny dipping, playing the drums at a concert and backpacking as his subdued wife accompanies him on these adventures. About halfway through the ad, his wife hands him a slip of paper - and viewers realize that the man is completing his organ donor's bucket list. The last thing on the list reads "do more for mom," so the man and his wife head to his organ donor's mother's house and paint the fence in her front yard. The film ends with the mother resting her heart on the man's chest to hear her son's heartbeat before the message "your organs could save lives too" appears on the screen. Created in partnership with director, cinematographer and writer Damien Toogood, the PSA is the video is UNOS's first PSA in 20 years. 
Credits:
 
 
Chief Creative Officer: Andy Bird
Chief Production Officer: Lisa Bifulco
Creative Director, Writer: Jeremy Filgate
Copywriter: Patrick Merritt
Agency Executive Producer: Jennifer Guliner
Creative Director Experience Design: Zack Kurland
Director/Cinematographer/Writer: Damien Toogood
Executive Producer: Will Butler-Sloss
Producer: Shae Horton
Production Company: Kantara
Post Production: Altvfx.com
Executive Producer, Colin Renshaw
Producer: Dave Kelly
Music: Metric
Music Supervisor: Patrick Oliver
Editor at Bluerock: Geordie Anderson
Sound Studio - Blast: Joe O’Connell
Colorist at Nice Shoes: Lenny Mastrandrea
Social/Mobile Strategy, AuthX: Brad Perry
Distribution, The CauseWay Agency: Robert Schultz
Talent
Rich Skidmore, “Mike” Organ Recipient
Sadie Johannsson, “Sarah” wife/significant other
Kate Kelly, “Mary” Josh’s mom/organ donor’s mom
Olivia Liang, “backpacker” on bottom bunk
Felicia Lester, “singer” female with spiked mohawk
Tags: United States
 
 
 
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BBDO New York: Bombay Sapphire 'Artifier'

Agency: BBDO New York
Client: Bombay Sapphire
Date: October 2016
Since 2010, Bombay Sapphire has partnered with the Rush Philanthropic Arts Foundation to showcase artwork from multicultural artists through its Bombay Sapphire Artisan Series competition. To encourage votes for this year's competition, BBDO New York has created a Google Chrome plug-in called 'Artifier'that replaces banner ads with works of art. Viewers who see a piece of artwork that catches their eye can click on that painting to vote for the artist behind the piece of work. Voting ends on Nov. 7. 
Credits:
 
 
Chief Creative Officer Worldwide: David Lubars
Chief Creative Officer New York: Greg Hahn
Executive Creative Director: Danilo Boer
Executive Creative Director: Marcos Kolthar
Creative Director - Art Director: Danny Adrain
Associate Creative Director - Copywriter: Roberto Danino
Senior Designer: Bhanu Arbuaratna
Motion Designer: Chris D’Andrea
Director of Digital Operations: Joe Croson
Interactive Producer: Sho Matsuzaki
Senior Account Director: Steven Panariello
Account Director: Alli Hunt
Account Executive: Cameron Cullman
Communications Planner: Alysha Lalji
Tech Lead: Konstantin Rozinov
Developer: Aaron Wyler
Sound Engineer: John Cabrera
Music: Andrew Knox Music Productions
Composer: Andrew Knox
Tags: United States, BBDO New York, Bombay Sapphire
 
 
 
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