Creative Works 26 October winners featuring Minima, BETC Paris, SapientNitro and Adam&EveDDB

The winners of the latest Creative Works have been revealed in the 26 October issue of The Drum.

Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue's creative director Mike Nicholson, executive creative director, Brave. 

Creative Director's Choice 

BETC Paris: Addict Aide 'Like my addiction'

Agency: BETC Paris

Client: Addict Aide

Date: October 2016

Who is Louise Delage? The reveal of the truth behind the chic Parisian broke the internet in France.

The life-loving, stylish 25-year old became an Instagram star over the summer with over12K followers and 50K likes in just a couple of months with her photos of travels, parties, boats and dinners. The comments on her photos were full of praise of how the outgoing girl seemed to enjoy her life to the full.

It’s only looking at her photos in hindsight, that we realize that they all have something in common – the presence of alcohol, more or less evident.

Louise Delage is a young alcoholic. Agency BETC and production company Francine Framboise created the Instagram account for the organization Addict Aide. The aim was to raise awareness among young people of how easy it is to miss the addiction of someone close.

 

 

Credits:
 

 

Executive Creative Director: Stephane Xiberras

Art Director: Rayhaan Khodabux

Copywriter: Remi Campet

Additional Credits: Traffic: Marie-Caroline Pupin

TV Producer: Christine Lefers

Executive TV Producer: Stephanie Hugienin

Production House: Francine Framboise

Sound Production: Gum

Director: Pierre Edouard Joubert

Activation Strategy Director: Julien Leveque

Tags: Europe

 

 

 

 

 

 

 

 

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Getting young people to look at advertising is hard. Getting them to realise how addictive alcohol can be is even harder. This campaign nails both these issues in a seamless ‘rug pull’ execution that is bang on for the media used and the target market. Santé to all involved - Mike Nicholson, executive creative director, Brave.

UK Readers' Favourite

Minima Advertising People: Tattoo.PL 'Brand Identity'

Agency: Minima Advertising People

Client: Tattoo.PL

Date: October 2016

Changing the dark image of tattoos was the aim with which the new communication strategy and visual identity were designed by the Minima agency for the Poznań based TATTOO.PL studio. What the tattoo artists and the studio owners expected of the design was that it would reflect the philosophy they embrace in their everyday work.

The Key Visual shows photos of TATTOO.PL clients posing against light background, which directs attention to the artistic meaning of their tattoos. This idea is also accentuated by the claim “Show you are not afraid”.

Thanks to the minimalist setting, the beauty of the tattoo designs is brought to the foreground, while the visual identity appears to be completely different from how tattoo studios are usually advertised. Minima was responsible for the communication strategy, the Key Visual, CI, BTL marketing materials and the studio website.

Credits:
 

Tags: Europe, Ad of the Week, creative work of the week

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

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Tattoo studio Tattoo. pl tasked Polish agency Minima with changing the dark image of tattoos with its new communication strategy and visual identity. Working under the tagline ‘Show you are not afraid,’ key visuals show Tattoo.pl clients posing against a light background to direct attention to the artistic meaning of their tattoos going against how body art is usually advertised.

US Readers' Favourite

SapientNitro has created a video for ADT ahead of Halloween touting the security company’s fake ‘Ghost Detection Services’. According to ADT, the video was inspired by a real phone call that took place between New Orleans mom Katie and customer service representative Xavier. As Katie’s nine-year-old son was terrified of ghosts, she called ADT to see if they would reassure her son that their systems include ‘special ghost monitoring’. 

Sponsor's Choice

Adam & Eve: Volkswagen 'Mafia'

Agency: Adam & Eve

Client: Volkswagen

Date: September 2016

Volkswagen UK is launching a new campaign as it continues to promote its long-standing support of independent cinemas throughout the UK.

The series, created by adam&eveDDB, consists of three cinematic short films, each portraying classic Hollywood movie genres with a Volkswagen car taking a lead role.

The first in the funny trio is ‘Mafia’, directed by Nick Gordon of Somesuch. ‘Mafia’ sees a gangster’s plans foiled by his Volkswagen’s remote journey planner, learning the hard way that his Volkswagen is “Not made for Hollywood. But happy to support independent cinemas.”

It’s a step on from the previous “Made for real life, not the movies” campaign, continuing the observation that Volkswagen cars are perfect for the needs of everyday life, rather than the make-believe world of Hollywood movies, due to the smart technology they’re equipped with.

The campaign launches online on Friday 15 September with ‘Mafia’, and will also be showing in independent cinemas around the country. The following films ‘Finding Yourself’ and ‘Alien’ will be released in the coming months.

 

Credits:
 

 

Chief Creative Officer: Ben Priest

Executive Creative Directors: Ben Tollett, Richard Brim

Creative: Matt Gay & John Long

Additional Credits: Group Managing Director: Russell Hopson

Business Director: Mike Stern

Account Director: Matthew Harris

Account Manager: Josh Edwards

Agency Producer: Louise Richardson

Planner: Will Grundy

Media agency: Mediacom

Media planner: Dee Levison

Production company: Somesuch

Director: Nick Gordon

Producer: James Waters

Editor: Rick Russell @ Final Cut

Soundtrack name and composer: Volkswagen Independent Cinema Idents by Soundtree

Post-production: Swiss & Electric Theatre Collective

Audio post-production: Sam Ashwell @ 750mph

Exposure: UK Independent Cinemas

Tags: Europe

 

 

 

 

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Volkswagen continues to promote its support of UK independent cinemas with its latest campaign ’Mafia’. This is the first of three cinematic shorts created by Adam&EveDDB that sees a gangster’s plans foiled by his overly effective built in journey planner. The amusing ad is based on the simple observation that though Volkswagen cars are great for everyday life, their technology features mean they’re probably not the best cars for the mafia underworld. This simple, playful spot is sure to leave a smile on your face before you start tucking into your popcorn - Jada Balster, marketing director EMEA, Workfront. 

The 26 October Creative Works also features Purple Creative, Jaywing, Bigballs Media, Anomaly Amsterdam and La Chose. 

You can keep up to date with the latest advertising, design and creative projects from around the globe by visiting our Creative Works homepage where you can have your say on the work we feature in our print edition.