Flea and paralysis tick protection brand for animals, Bravecto raises awareness about the importance of animal health among pet owners as it aims to reposition itself.
As part of the campaign titled 'Spot-on', two humorous spots conceptualised by J.Walter Thompson Sydney are rolled out featuring cats and dogs showcasing how the current treatment being given to animals by the pet owners is good but how Bravecto can further enhance the same.
The campaign spots were launched across TV, digital and social.
J. Walter Thompson Sydney executive creative director Simon Langley said: “Pet owners always want the best for their pets. Our new campaign for Bravecto Spot-on humorously taps into the different personalities of dogs and cats to dramatise the contrast between the perfectly functional yet annoyingly regular world of monthly treatments, and the nirvana of the Bravecto world that offers dogs six months’ protection from fleas and paralysis ticks in one treatment and cats up to three months’ protection from fleas and paralysis ticks in one treatment.”
Vanessa Gattellari, marketing lead ANZ at MSD Animal Health said: “When we chose to work with J. Walter Thompson we were looking for a long-term strategic and creative partner to take Bravecto to the next level. We believe this new campaign is designed to engage pet owners in both a fun and informative way that reflects Bravecto’s core brand position.”
