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Star Sports campaign to recruit Indian football fans to help sport grow
Premium: Star Sports in its latest campaign for Indian premier football league, Hero Indian Super League (HISL) is urging Indians to become fan of Indian football to help the sport grow.The campaign...
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Sephora pays tribute to Chinese kungfu with music and martial arts mash-up
Premium: Sephora has released its first campaign in China that is a mash-up of a music and martial arts video.The campaign, which was conceptualised for LVMH-owned Sephora by Shanghai-based agency Fred...
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Ads We Like: Real mums perform an udderly breast-pumping musical number for...
Premium: Four real-life mum's 'pump it up' in a tongue-in-cheek music video to express the realities of expressing milk, as Elvie launches the world's first silent, wearable breast pump. Centred on the...
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Creative Works EMEA featuring Ogilvy South Africa, Elvis, AMV BBDO and more
Premium: Welcome to The Drum Creative Works, supported by Workfront.As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa....
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Seek Profile gets literal in urging candidates to 'Be Seen'
Premium: Seek Profile highlights the importance of a complete profile for candidates to attract employers in its latest campaign.The campaign titled 'Be Seen' is by Clemenger BBDO Melbourne and uses a...
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Creative Work of the Week APAC: Korean Air woos modern travelers to 'Go...
Premium: Korean Air is urging everyone to 'Go Korean' with the aim to reinvent its image for a global audience.The campaign conceptualised by Ogilvy Shanghai aims to portray the modern Korean style and...
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Hong Kong Tourism Board highlights smart travel tools and local nuances in...
Premium: Hong Kong Tourism Board highlights the nuances of local districts and the stories of locals in its latest campaign.The campaign titled “Treasures of the heart”, by Grey Group Hong Kong,...
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Thai conglomerate Charoen Pokphand Group celebrates gratitude in emotional 6...
Premium: Thai advertising has gathered a well-deserved reputation for storytelling and the latest ad by Charoen Pokphand Group (C.P. Group), at six minutes long, is a good example.Created by Ogilvy...
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Mondelez India highlights the importance of nutrition among women to combat...
Premium: Mondelez India has unveiled 'Bournvita for Women' as it forays into the growing adult health MFD (malt food drinks) segment.The campaign conceptualised by Ogilvy & Mather opens with a...
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Serena Williams touches herself to highlight women's breast health
Premium: Serena Williams is fronting an emotive Breast Cancer awareness campaign urging women to touch themselves to stay on top of breast health.The sporting superstar has recorded a version of The...
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Niine Sanitary Napkins encourages parents to break the taboo around periods...
Premium: Niine Sanitary Napkins is urging parents to break the taboo of talking to their daughters about periods to commemorate Daughter's Day.The campaign, titled 'The Talk', features the awkward...
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Cricket rivals Venkatesh Prasad and Aamer Sohail reunite over a cup of Brooke...
Premium: Brooke Bond Red Label and Star Sports have joined forces to bring together Indian cricketer Venkatesh Prasad and Pakistani cricketer Aamer Sohail to break barriers over a cup of tea.The two...
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Cadbury's Roses spends £2.8m on first TV campaign in 20 years
Premium: Cadbury has invested £2.8m in its first TV campaign in two-decades as it looks to mark the 80 year anniversary of the Roses brand.The campaign, created by VCCP, sees the return of Roses...
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Gory Habito animation juxtaposes mortgage hell with homeowner heaven
Premium: Habito doesn’t hold back with arresting animation that, with the help of 100 evil dead hands, humorously illustrates that you ‘don’t have to go through hell to get a mortgage.’Juxtaposing the...
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Lee Jeans urges Chinese millennials to stretch their imagination
Premium: Lee Jeans is appealing to Chinese millennials to change their perspective of the world, with the unveiling of its fall/winter 2018 collection.The optical illusion campaign is based on Lee's...
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Iron Jack extends its support to rescue dogs as it highlights the...
Premium: Lion Beer Australia's Iron Jack has partnered with Australian Working Dog Rescue International (AWDRI) to showcase the bond between man and dog.As part of the partnership, Iron Jack has...
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APAC Creative Works featuring Grey Hong Kong, Ogilvy, McCann, Mindshare and...
Premium: Welcome to The Drum's APAC Creative Works.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our...
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Sir Richard Branson is excited to work with Aviation Gin but Ryan Reynolds...
Premium: Virgin Atlantic has inked a new partnership with Ryan Reynold's Aviation American Gin that will see the drink served on-board the airlines flights, but if the new ad is anything to go by the...
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Samsung India showcases the capability of voice to make a difference
Premium: Samsung India highlights how Bixby Voice Assistant can assist Motor Neuron Disease (MND)/ALS patient get a voice in a real-life inspired campaign.The campaign titled #VoiceForever, created by...
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Bravecto enlightens pet owners about dogs and cats health with Spot-on
Premium: Flea and paralysis tick protection brand for animals, Bravecto raises awareness about the importance of animal health among pet owners as it aims to reposition itself.As part of the campaign...
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