Travel site Agoda has collaborated with animator Julian Frost to position itself across Asia, Australia, Canada, the US and South Africa.
The campaign, created by BMF, features four animated spots which highlight how despite various troubles for the cartoons, its easy for them to book hotels on Agoda app.
The cartoons take on some quite edgy topics, such as ending up in some of Amsterdam's more adult shows and having to relieve yourself outside after eating the wrong food. The style of the animations make these references subtle, and almost cute. It has rolled out on Facebook, Instagram and YouTube.
Alex Derwin, BMF executive creative director said: “Online travel is a fiercely competitive sector, so a strong, unique voice was key to differentiating Agoda from the rest. With the help of Julian Frost, we’ve created something that’s going to really stand out on people’s feeds.”
Steve McArdle, BMF managing director, said: “The positioning is straightforward, because booking travel can be complicated. The work is playful and irreverent, because travel should be joyful. The combination of the two should connect pretty well with a new generation of travellers who want to get to the good stuff without the grind.”
: 'Agoda'
