Hong Kong Tourism Board (HKTB) highlights how Sham Shui Po, one of its oldest districts embodies a local flavor.
The campaign titled 'Every bit Local' conceptualised by Grey Group Hong Kong which features the stories of local of Sham Shui Po and showcases the local lifestyle of people.
The first spot 'The Button' narrates the story of a local fashion designer who searches every corner of Sham Shui Po looking for a button for her client for her grandmother's coat.
The second spot titled 'White sugar sponge cake' features the story of a mother and son traveling around Sham Shui Po and how the mother is focused on buying things for her elder son who is returning from abroad. This makes the younger son insecure until she halts at a shop to pick up his favourite cake and reminds him of how he was fond of the cake since childhood.
HKTB further created QR Codes made with actual pieces found in the neighbourhood for visitors to scan and be guided to different hotspots with audio and video guides narrated by locals, as well as a Google Maps navigation experience.
