Malaysian Mental Health Association (MMHA) aims to raise awareness about mental health issues with its 2018 Mind Run and Carnival.
MMHA has collaborated with Universal McCann, IPG Mediabrands’ media agency and creative agency Ensemble Worldwide to unveil the six-week long campaign which first began as a CSR event under UM Impact Day.
The campaign will run across electronic programming guide advertisement, radio spots, TV capsules and interviews with specialists to make mental health conversations more mainstream.
According to Chan Woei Hern, executive creative director of Ensemble Worldwide by commemorating celebrities who lost their lives from mental health issues, and highlighting its prevalence, we aim to educate the public to differentiate the myths from facts, and encourage them to open up to their mental health, gain tips to self-diagnose and seek crucial early intervention.
Chan further added: “Mental health is still a taboo topic amongst Malaysians. It’s hard to describe. It’s even harder to reach out. The most important thing to tell a person is, ‘you are not alone’.
"The collaboration between Ensemble, UM and Astro meant we could deploy an impactful campaign using whatever resources we had in hand. This is a true demonstration of a marketing hack.”
Jen Cheong, executive secretary of MMHA said: “UM and Astro were committed to supporting us right from the start. They came in with an open mind, understood the issues at hand being faced by MMHA and the community at large, and dedicated the necessary resources towards bringing it all to fruition for the 2018 Mind Run & Carnival. This campaign certainly would not have taken off without their support.”
