Ads We Like: Rebel Wilson and Ruby Rose share a meal in Uber Eats tongue-in-cheek campaign

Australian actors Rebel Wilson and Ruby Rose are fronting an Uber Eats campaign to highlight how people like to share meals with their loved ones.

According to Uber Eats, one-in-three meals ordered via online food delivery are shared by friends. The campaign, created by Special Group Sydney and directed by Sweetshop's Nick Kelly,  features Rebel and Ruby ordering the food such as tacos, pizza and salad and elaborating on the ingredients.

The other spot features news personalities Lee Lin Chin and Ray Martin ordering their food in style of a news report.

The campaign is a continuation of Uber Eats campaign from last year, 'Tonight, I'll be eating', which was based on the insight that one-third of Australians still do not know what they're having for dinner between 4-7pm. 

The campaign will include a series of 15-second TV spots, each featuring a different celebrity declaring their local dinner choices like Nandos, Guzman y Gomez and I Love Pizza.

The campaign will also run across OOH, radio, digital, direct and PR, as well as live social media activations, media partnerships and traffic-read integrations. 

Steve Brennen, marketing director, Australia and New Zealand, Uber said: "We're excited to bring the campaign back in market with fresh, new personalities and partners. We know that the way food is being consumed is rapidly changing, we're time poor and looking for convenient and affordable ways to make our lives easier."

Tom Martin, executive creative director, partner, Special Group said: "We're especially excited about the second year of the 'Tonight, I'll be eating' campaign. Not only because they are great to make but because this is a campaign that taps into popular culture to inspire Aussies to decide what they'll be eating for dinner - and we think this could go on for many many years.”

Nick Kelly, director at Sweetshop said: “I loved the idea of pairing these celebrities and playing around with that chemistry. It’s always interesting to see how self-deprecating they’re willing to be. Telling Ray Martin to say ‘peach bubble tea’ over and over was also oddly satisfyingly."