Premium:
Welcome to a spooky Halloween-themed edition of our Creative Works.
Celebrating the the best macabre marketing from around the globe with Halloween ads, packaging design and more.
As always you can let us know whether you think the creepy campaigns featured are a trick or a treat simply by rating the work with the winner crowned our Ad of the Day on Halloween (Monday 31 October).
Voting will be kept open all weekend and close on Monday morning.
AMV BBDO: Sainsbury’s 'Halloween'
Agency: AMV BBDO
Client: Sainsbury’s
Date: October 2016
Sainsbury's invites shoppers to 'Halloween like you've never Halloweened before'.
Credits:
Loading...
VCCP: Asda 'Do Halloween your way '
Agency: VCCP
Client: Asda
Date: October 2016
Deciding on a Halloween costume can be difficult, especially if you’re a werewolf. But don’t worry, Asda's got everything covered.
Credits:
Loading...
Publicis London: Morrisons 'Halloween Morrisons Makes it'
Agency: Publicis London
Client: Morrisons
Date: October 2016
Morrisons has a go at pumpkin carving to celebrate Halloween this year.
Credits:
Loading...
TBWA\Manchester: Lidl 'Lidl Monster Market'
Agency: TBWA\Manchester
Client: Lidl
Date: October 2016
Lidl offers shoppers everything they need for a 'fangtastic' Halloween.
Credits:
Loading...
giffgaff: giffgaff 'Halloween Salon '
Agency: giffgaff
Client: giffgaff
Date: October 2016
giffgaff is helping to Halloween nightmares with a pop-up Halloween hair and make up salon in the heart of Soho that will get Londoners looking fierce - for free.
Open for just one day (Friday 28 October), giffgaff’s Halloween Salon will offer a selection of classic Halloween horror looks alongside seasonal in vogue looks inspired by popular culture.
Credits:
Loading...
Coolabi Group: Chessington World of Adventures Resort 'Scream Street'
Agency: Coolabi Group
Client: Chessington World of Adventures Resort
Date: October 2016
Coolabi Group has announced a creative brand partnership for stylish comedy horror animation Scream Street with Chessington World of Adventures Resort, for the month of October.
In a first for both brands, the activity, built around Chessington’s Howl’o’ween event, and the launch of Scream Street’s brand new episodes on CBBC, will see Scream Street take over Chessington World of Adventures Resort with ‘spook-tacular’ web of activities.
Visitors to Chessington throughout October will find Scream Street branding at the Vampire rollercoaster and Vampire’s Burger Kitchen, where character standees and ‘gravestones’ will signpost families to try their hand at making spooky selfies as screamstreet.com, and the other Scream Street activity on site including a limited edition Scream Street burger and highly collectable Pop Badge.
Credits:
Loading...
Forever Beta: The Co-operative Food 'Local Shop of Horrors'
Agency: Forever Beta
Client: The Co-operative Food
Date: October 2016
The Co-op is launching its ‘Local Shop of Horrors’ campaign, for the second consecutive year, to inspire customers this Halloween.
This year the campaign promotes the fact that the retailer has expanded its range of Halloween food, own-brand range of decorations and trick or treating products such as a pumpkin Piñata.
The light-hearted campaign, created by Forever Beta, shows how the Co-op has ‘hired’ some friendly monsters to help the retailer and its communities prepare for this year’s Halloween festivities.
Credits:
Loading...
Weber Shandwick: Burger King 'Booooo. Just kidding'
Agency: Weber Shandwick
Client: Burger King
Date: October 2016
A Burger King restaurant in Queen’s, New York has received a spooky new makeover just in time for Halloween. The restaurant’s temporary costume pokes fun at the fast-food chain’s biggest rival. The restaurant sent a clear message to its customers with a sign reading, “Booooo. Just kidding, we still flame grill our burgers.”
Credits:
Loading...
4Creative: Film4 'Fright Bites'
Agency: 4Creative
Client: Film4
Date: October 2016
Film4 and All 4 are getting viewers in the mood for Halloween over the next week with the launch of Fright Bites, six sinister new horror shorts from up and coming filmmakers commissioned by Film4.
Credits:
Loading...
Noma Bar: Fanta 'Halloween cans'
Agency: Noma Bar
Client: Fanta
Date: October 2016
Coca-Cola owned fizzy drink Fanta is getting in the spooky spirit with a range of Halloween-themed can designs released for the holiday.
Credits:
Loading...
Bray Leino: Jägermeister '#JagerZombie'
Agency: Bray Leino
Client: Jägermeister
Date: October 2016
Jägermeister is all set to give party-goers a fright this Halloween, turning UK pubs and bars into scenes of the zombie apocalypse.
Over 2,800 Zombie Takeover kits, created by Bray Leino, have been distributed to on-trade customers. They include a host of gory props and accessories to decorate venues and give staff and customers that ‘back from the dead’ look.
The famous #JagerZombie hashtag returns, heightening the Jägermeister Halloween buzz by encouraging bar staff and the public to share their best undead party images across social media.
Credits:
Loading...
Bensimon Byrne: Svedka Vodka 'First World Horrors'
Agency: Bensimon Byrne
Client: Svedka Vodka
Date: October 2016
SVEDKA Vodka is a brand rooted in cheeky humour, so the first world horrors are not your typical nightmarish scene. Instead, they bring to life deeply disturbing moments like not getting a text back from that girl you’re crushing on. Or running out of space on your smart phone. And perhaps the most horrific scenario of all, not getting the appropriate amount of likes on your social post.
Pure horror.
Credits:
Loading...
Bartle Bogle Hegarty(BBH): tesco 'A Spooktacular Halloween'
Agency: Bartle Bogle Hegarty(BBH)
Client: tesco
Date: October 2016
Tesco has created a social campaign to help families ‘spookify’ their Halloweens by providing everything they could possibly need for a memorable Halloween - including costumes, decorations and every treat and trick in the book.
The Tesco ‘Spooky Delivery Van’ builds on Tesco’s reputation as a helpful one-stop shop for Halloween, surprising unsuspecting customers outside their own homes with a ‘Spooktacular’ van full of Halloween frights and delights.The hero film is accompanied by lots of other little helps including a Facebook 360’ video, in-store activations and digital out of home and display advertising.
The new campaign follows on from the success of the ‘Spookermarket’ campaign last year, which used hidden cameras capture the reactions of unsuspecting customers as they encountered a series of spooky situations in a supermarket.
Credits:
Loading...
You can keep up to date with the latest advertising, design and creative projects from around the globe on The Drum's Creative Works homepage.
Location:
Secondary categories:
Main Image:
Article Type:
Sponsored Content:
Non Sponsored Content
Choose Featured Video:
Random Featured Video
Badge Color:
Article Layout:
Section:
Agency