Creative Works EMEA featuring Droga5, Leo Burnett, Gutenberg Global and more

Content creation and marketing agency, Studio Black Tomato, today launches their first campaign for American Airlines - ‘The Best of Both Worlds’. The aim is to educate high net worth Business Class travellers in London on the new partnership between British Airways and American Airlines.

The partnership on flights across the Atlantic will enable coordinated routes and schedules, with over 70 flights between London and North America being offered every day. To celebrate this new initiative Studio Black Tomato created video content which highlights the differences and similarities between travellers on both sides of the Atlantic.

The video content supports a wider marketing campaign; including a new microsite, large-scale media campaign across London, and an immersive, two-day event in Canary Wharf – which offered the public the chance to Fly the Best of Both Worlds. Cut down versions of the video content will be distributed via various paid-for media platforms, all linking to the main long-form videos hosted on the new Fly the Best of Both Worlds microsite.

Sandia Chang (chef/entrepreneur), Florence Knight (chef/author) with similar professional backgrounds in a room together and film their conversations as they explore their professional and personal similarities and differences.

A new campaign from Sheffield agency Über, 'London Bound’, centres around a tongue-in-cheek film urging northern brands to think twice before automatically hiring a London agency, and shines a spotlight on this concerning trend.

Set in a fictional ‘back-water’ version of Sheffield train station, 'London Bound' tells the story of a brand manager sneaking off to the capital behind his agency’s back, because he’s heard “they do things ‘proper”. However, he is caught by a charismatic Über creative.

It challenges the all-too-frequently-held misconception that the best creative talent resides in the south, and that brands should automatically hire a London-based ad agency because ‘it’s the done thing’.

Instead, it pokes fun at this mindset, highlighting how in London there are only “bigger bills, iconic landmarks and better restaurants for that matter” and that in the North, you “get exactly the same level of service for less money”.

The Childhood Eye Cancer Trust (CHECT) launch multichannel campaign to open people’s eyes to retinoblastoma (Rb), a relatively unknown aggressive eye cancer that can blind children if diagnosis is too late.

It’s hard for parents to spot symptoms of the rare disease, as children may appear healthy - a factor that delays diagnosis.

Making the invisible visible, the charity launched a one day 'Uninvisible Friend' campaign today, World Sight Day. It offers a visual representation of what the world might look like to a child who is suffering from Rb, but unable to communicate this to their parents because they assume it is normal.

Focusing on sight as the primary sense, the campaign developed by Wunderman and illustrated by Peter Clayton is a multichannel campaign comprising digital, DOOH, geo-targeted ads, eye-tracking data and experiential activity to tell the story of a girl called Alice and her ‘Uninvisible Friend’ Dot.

Data-led, the campaign will use on-street digital displays and geo-targeted Facebook ads, created using eye-tracking data to direct passers-by to the Uninvisible Friend page online, where they are met by the dynamic story of Alice and Dot.

Early diagnosis can prevent the cancer, which results in an impairing eye tumour. Through the website’s smart interactive design, as the passer-by scrolls through the story of Alice, a real sufferer of the disease, symptoms of the Rb reveal themselves, guiding parents on how to spot early symptoms which might help save a child's sight.

Alongside this, four-year-old Alice Taylor, the real protagonist of the story, was at Vision Express Oxford Street to share her story. 

Patrick Tonks, chief executive of CHECT, commented: “A child is diagnosed with Rb every week in the UK, yet most people have never heard of it. Early diagnosis can help to save a child’s eyes, sight and life and so today, on World Sight Day, we urge all parents to take a minute to read Alice and Dot’s story so that they can spot the signs.”

Abi Ellis, Wunderman UK’s executive creative director, said: “Cancer is scary for anyone, but even more so when it involves our kids. Our aim with this campaign is to help parents learn about Rb in a non-frightening and creative way, by making the invisible visible. We’re so proud of this campaign and hope it will have a positive effect for CHECT as well as families around the UK.”

In it's first partnership with Amazon Prime Video, Droga5 London is letting binge watchers now that "great shows stay with you."

"The culture of binge watching makes it so that we get to know characters a lot faster and with greater intensity than ever before," says David Kolbusz, chief creative officer at Droga5 London. "We wanted to make a campaign that reflected that reality in an entertaining way.”

The advertising campaign is comprised of a series of four 60-second films that share the stories of people reaping the unexpected benefits of diving into the storylines of their favorite shows and characters. The spots will run in the UK and Germany.

Havas Lynx has created a  ‘new mindset’ animation that underlines how mental ill health is a global issue that affects everyone, everywhere. The animation was created to help the global mental health community to win support for change to how mental health is funded and treated.

Hard-hitting facts used in the ‘new mindset’ animation are drawn from the work of The Lancet Commission on Global Mental Health and Sustainable Development. Its new report, published on World Mental Health Day, sets out how good mental health can be achieved across the world, based on the latest ideas and innovations.

Around the world two in three people won’t get any treatment for their mental ill health, despite mental health conditions being preventable or treatable. Because of a lack of funding, as well as stigma and discrimination around mental health conditions globally, most of the two billion people who will have a mental health issue in their lifetimes will have no support.

Gutenberg Global, the creative production business, of DDB Group, has produced an animated TV advertisement highlighting Gemfields’ commitment to responsibly sourced coloured gemstones as part of a global advertising campaign.

The film is set in a contemporary art gallery. When the gallery closes for the night, a number of sculptures come to life, including a faceted female form made half from emerald and half from ruby and a rhinoceros. Each art piece moves in a unique way that reflects their individual look, form and values.

There are six hero artworks in total and each of these embody key initiatives that Gemfields want to communicate: Transparency, Sustainability, Conservation, Health, Education and Livelihoods. The Moving Picture Company (MPC) in collaboration with FutureDeluxe produced and directed the campaign film, with MPC Creative designing and animating each art piece using VFX and CGI animation.

Starting this month, the ad is being featured on BA in-flight TV, Sky AdSmart TV and Teads. Other elements of the ad campaign will run across PR, digital, social and press, including OOH, for two years.

The campaign was designed to bring the core values and Gemfields’ associated initiatives to life, highlighting the breadth of consideration involved in responsibly supplying coloured gemstones to global markets.

Rothco and Allied Irish Bank (AIB) have released a new campaign, ‘Belief Is Everywhere’. The integrated campaign led by a 60-second TVC directed by Academy’s Si&Ad, looks to recognise the hard work and belief the Irish public experience on the journey to getting a mortgage.

The TVC opens on a dusky scene on the Irish coast. As the landscape begins to rotate hypnotically on an invisible axis, selected windows light up to the sound of a tinkling music-box version of Blur’s ‘Tender’. Houses from all over Ireland are seamlessly stitched together, into one continuous shot, so that their windows mark the exact notes of a music box punch card for the song. The voiceover explains how AIB, as Ireland’s largest bank and mortgage provider, ‘back belief’.

To make the ad authentic, an actual music box and punch card were created to play the soundtrack. The music box punch card was then used to create a map of windows and the locations were chosen to match the exact notes that the music box plays. All of the locations were then shot and stitched seamlessly together to create a single shot that takes the viewer all the way from the west coast of Ireland to the east coast.

In order to capture all of the locations the scene was shot through dusk to dawn. The campaign will air on TV and will run on print, VOD and Social.

M&C Saatchi today launches its latest campaign for Instax. The creative puts the audience’s relationship with printed photos at its heart, continuing its ambition to change consumer behaviour surrounding taking pictures and sharing memories.

While digital cameras and social media pushes consumers away from print, the new campaign shows why tangible memories are still so important to us.

Havas Lynx has created a  ‘new mindset’ animation that underlines how mental ill health is a global issue that affects everyone, everywhere. The animation was created to help the global mental health community to win support for change to how mental health is funded and treated.

Hard-hitting facts used in the ‘new mindset’ animation are drawn from the work of The Lancet Commission on Global Mental Health and Sustainable Development. Its new report, published on World Mental Health Day, sets out how good mental health can be achieved across the world, based on the latest ideas and innovations.

Around the world two in three people won’t get any treatment for their mental ill health, despite mental health conditions being preventable or treatable. Because of a lack of funding, as well as stigma and discrimination around mental health conditions globally, most of the two billion people who will have a mental health issue in their lifetimes will have no support.