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Composer Riopy plays the longest musical score ever with the new Peugeot 508
Premium: Classical composer Riopy swaps pianos for cars, and gets in the driving seat to play the longest musical score in the world, with his 'precision instrument' - the new Peugeot 508. Keeping the...
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APAC Creative Works featuring Ensemble Worldwide, The Monkeys, J. Walter...
Premium: Welcome to The Drum's APAC Creative Works.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our...
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NCSS takes on mental health stigma in Singapore with uncomfortable social...
Premium: National Council of Social Service (NCSS) has unveiled a campaign to end the stigma around mental health at the Mental Health Festival organised by the Institute of Mental Health (IMH) in...
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Dove Chocolate and Refinery29 partner follow Mexican cliffdivers in...
Premium: Life is about pursuing pleasures, and brands are finding innovative and captivating ways of sharing that message. Dove Chocolate and Refinery29 came together to produce a short film about Ava...
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Volkswagen creates tongue-in-cheek ad to promote latest model
Premium: Volkswagen highlights its latest model Amarok V6 ultimate 580 with a behind the scenes adThe campaign titled 'Too Powerful for TV' conceptualised by DDB Sydney features a British director...
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Amazon celebrates binge watching in first campaign with Droga5 London
Premium: We all know the ills of binge eating and drinking, but Amazon wants to show you the benefits of binge watching. Droga5 London's first advertising campaign with Amazon Prime Video features a...
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Vicks says every child deserves a touch of care in latest campaign
Premium: Vicks aims to break the taboo around skin diseases by narrating the story of Nisha, a young girl with a rare genetic skin condition- Ichthyosis.The campaign titled #TouchOfCare, created by...
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Ads We Like: Wateraid animation addresses impact of the water crisis on girls
Premium: WaterAid raises awareness of the impact of the water crisis has on women and girls and illustrates the knock-on effect in the animation ‘Brides of the Well’ directed by the Indian director,...
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International Day of the Girl: creatives empowering girls around the world
Premium: Since 2012, October 11 has marked International Day of the Girl Child. Smart brands don't just look at this day as some gimmick; they use it as an opportunity to establish themselves as role...
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Childhood Eye Cancer Trust make the invisible visible to raise awareness of...
Premium: The Childhood Eye Cancer Trust (CHECT) has released a multichannel campaign to open people’s eyes to retinoblastoma (Rb), a relatively unknown aggressive eye cancer that can blind children if...
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Buzz Bingo ad aims to woo millennials after £40m rebranding
Premium: Bingo operator Buzz Bingo has rebranded to appeal to millennials.As part of its rebranding process, worth £40m, it has unveiled a campaign conceptualised by Isobel and Fat Lemon which...
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NSW Rural Fire Service uses an emotional story to ask people to prepare...
Premium: NSW Rural Fire Service (NSW RFS) is highlighting the importance of a fireproof plan as the peak bush fire season sets in.The campaign titled 'How Fireproof is Your Plan' developed by J. Walter...
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Creative Works EMEA featuring Droga5, Leo Burnett, Gutenberg Global and more
Premium: Welcome to The Drum Creative Works, supported by Workfront.As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa....
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Ikea India brings its lamps to life with 'Talking Products' ad campaign
Premium: Ikea India has given its products a rich range of personalities in its latest campaign, 'Talking Products'.The campaign, conceptualised by Dentsu Impact, showcases bookcases, lamps and storage...
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The Famous Grouse is back in the game as it launches its global festive campaign
Premium: One of the UK’s top whisky brands is back in the ‘game,’ as it launches a global advertising campaign that sees the return of its famous grouse.Created by The Leith Agency, and set to air...
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Ads We Like: K Plus unveils new look with a quirky ad about the fear of change
Premium: Thai Mobile banking app K Plus revamps its look with a quirky ad that aims to show how people fear change.The spot, titled 'Face Off', was conceptualised by GreynJ United and features the...
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APAC Creative Work of the Week: Samsung India highlights the potential of...
Premium: Samsung India has unveiled a digital campaign to highlight the capabilities of a voice assistant.The campaign #VoiceForever, conceptualised by Cheil India, features the relationship between a...
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Savlon unveils Braille integrated packs for blind on World Sight Day
Premium: ITC's health brand Savlon has rolled out braille packs for the visually impaired to commemorate World Sight Day.The campaign, created by Ogilvy India, features two spots, one in which a blind...
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Ads We Like: Wes Anderson collaborators create spooky stop-motion magic for...
Premium: Sainsbury’s has unveiled an eerily cute stop-motion campaign to promote its range of Halloween products, directed by Mike Waring the animation lead behind Wes Anderson’s Oscar-tipped Isle of...
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Airtel highlights the missing stars of Durgo Puja in a music video
Premium: Airtel has collaborated with artist Anupam Roy to bring to light the contribution of people who work behind the scenes during Durgo Puja.Durga Pujo is the largest festival of eastern India and...
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