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Welcome to The Drum's US Creative Works.
As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, November 9.
To submit work for future publication, contact Minda Smiley.
David&Goliath: Kia 'Shoe Store'
Agency: David&Goliath
Client: Kia
Date: October 2016
To promote its status as the official vehicle of the NBA, Kia Optima has rolled out a 30-second TV spot that features a man who requests a pair of size 19 shoes at a shoe store, despite it being clear that they will be far too big for him. Once he has the shoes on, he decides to wear the ridiculously oversized pair of high-tops home. When he steps in to his Kia Optima with the shoes on, a voiceover states that "just because you drive the official vehicle of the NBA doesn't make you an official NBA player." Created by KIA's longtime agency of record David&Goliath, the spot will air on TNT, ABC, ESPN and NBA TV.
Credits:
Founder & Chairman: David Angelo
President: Brian Dunbar
Chief Creative Officer: Colin Jeffery
Chief Digital Officer: Mike Geiger
Chief Strategic Officer: Seema Miller
Executive Creative Director: Gustavo Sarkis
Senior Art Director: Allen Yu
Copywriter: Patrick Que
Director of Strategic Planning: Andrew Lynch
Director of Broadcast Production: Paul Albanese
Senior Broadcast Producer: Rob Sondik
Senior Project Manager: Genie Lara
Managing Director: Jeff Moohr
Group Account Director: Mike O’Malley
Management Supervisor: Jennifer Engelman
Account Executive: Kylie Lemasters
Account Executive: Lauren Kelley
Account Coordinator: Jaime Gullas
Digital Account Supervisor: Sarah Kirsch
Director Business Affairs: Rodney Pizarro
Business Affairs Manager: Camara Price
Product Information Managers: Russ Wortman, Mark McNaul
Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Head of Production: Devon Clark
Editorial: Spinach Editorial
Editor: Shane Reid (Courtesy of Exile)
Producer: Jonathan Carpio
Visual Effects: JAMM
Executive Producer: Asher Edwards
Flame Lead: Patrick Munoz
Producer: Ashley Greyson
President: Brian Dunbar
Chief Creative Officer: Colin Jeffery
Chief Digital Officer: Mike Geiger
Chief Strategic Officer: Seema Miller
Executive Creative Director: Gustavo Sarkis
Senior Art Director: Allen Yu
Copywriter: Patrick Que
Director of Strategic Planning: Andrew Lynch
Director of Broadcast Production: Paul Albanese
Senior Broadcast Producer: Rob Sondik
Senior Project Manager: Genie Lara
Managing Director: Jeff Moohr
Group Account Director: Mike O’Malley
Management Supervisor: Jennifer Engelman
Account Executive: Kylie Lemasters
Account Executive: Lauren Kelley
Account Coordinator: Jaime Gullas
Digital Account Supervisor: Sarah Kirsch
Director Business Affairs: Rodney Pizarro
Business Affairs Manager: Camara Price
Product Information Managers: Russ Wortman, Mark McNaul
Production Company: O Positive
Director: Jim Jenkins
Executive Producer: Ralph Laucella
Executive Producer: Marc Grill
Head of Production: Devon Clark
Editorial: Spinach Editorial
Editor: Shane Reid (Courtesy of Exile)
Producer: Jonathan Carpio
Visual Effects: JAMM
Executive Producer: Asher Edwards
Flame Lead: Patrick Munoz
Producer: Ashley Greyson
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FCB New York: FDA 'Straw City'
Agency: FCB New York
Client: FDA
Date: November 2016
Since most people are familiar with the classic fairy tale "The Three Little Pigs,"the FDA has put a harrowing spin on the children's story to warn teenagers about the dangers of smoking. In a short video created by FCB New York, a wolf wearing a leather jacket wreaks havoc on a small town of pigs when they see him walking through the streets. But when he tries to huff, puff and blow one of the pig's houses down, he's unable to since his lungs have been damaged and weakened due to smoking. Once the pigs in the town realize that the wolf is incapable of causing any harm, they continue to go about their day unafraid while the dejected wolf walks down the street holding a pack of cigarettes.
Credits:
EVP, Account Management: Jeff Tarakajian
SVP, Account Management: Suzanne Santiago
VP, Account Director: Dimas Adiwiyoto
Account Supervisor: Mallika Rao
Director of Integrated Production: Leelee Groome
Producer: Maria Garelli
Executive Creative Director: Gary Resch
Creative Director: Liem Nguyen
Creative Director: Justin Chen
Art Director: James Meiser,
Copywriter: Cecile Robertshaw
Production Company: MJZ
Director: Carl Erik Rinsch
Producer: Kate Leahy
Editor: Jamie Foord
Editorial Company: Rock Paper Scissors
Music Company: Groove Guild (Producer) Pull Music and Stimmung
Visual Effects Company Lead Artist: Home/Colin Renshaw
SVP, Account Management: Suzanne Santiago
VP, Account Director: Dimas Adiwiyoto
Account Supervisor: Mallika Rao
Director of Integrated Production: Leelee Groome
Producer: Maria Garelli
Executive Creative Director: Gary Resch
Creative Director: Liem Nguyen
Creative Director: Justin Chen
Art Director: James Meiser,
Copywriter: Cecile Robertshaw
Production Company: MJZ
Director: Carl Erik Rinsch
Producer: Kate Leahy
Editor: Jamie Foord
Editorial Company: Rock Paper Scissors
Music Company: Groove Guild (Producer) Pull Music and Stimmung
Visual Effects Company Lead Artist: Home/Colin Renshaw
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Tribal Worldwide: 3 Musketeers '#ThrowShine'
Agency: Tribal Worldwide
Client: 3 Musketeers
Date: November 2016
3 Musketeers has rolled out a digital series that the Mars chocolate brand said has been designed "to inspire and uplift by spreading moments of joy." Called #ThrowShine, the 3-part series chronicles the lives of three high school students who use 3 Musketeers bars to spread joy to their family and friends. For example, in one video, a high school girl gives her stressed-out sister a 3 Musketeer bar that says 'You're one of a kind' on it to help her get through her art project. The ads, which feature a rendition of 'This Little Light of Mine' sung by Bea Miller, promote the brand's new packaging, which features 24 different uplifting messages.
Credits:
Executive Creative Director: Kinney Edwards
Group Creative Director: Steffany Carey
Associate Creative Director: Becky Kitlan
Head of Client Services and Production: Phil Pessaro
Account Supervisor: Elizabeth Federico
Senior Content Producer: Jay Posey
Production Company: The Cavalry Productions
Director: Vance Malone
Edit: Beast NY
Editor: Brian Lagerhausen
Color: Co3
Music Supervision: Wool & Tusk
Group Creative Director: Steffany Carey
Associate Creative Director: Becky Kitlan
Head of Client Services and Production: Phil Pessaro
Account Supervisor: Elizabeth Federico
Senior Content Producer: Jay Posey
Production Company: The Cavalry Productions
Director: Vance Malone
Edit: Beast NY
Editor: Brian Lagerhausen
Color: Co3
Music Supervision: Wool & Tusk
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The Community: '#LoQueSoy'
Agency: The Community
Client:
Date: November 2016
Cross-cultural agency The Community is continuing its #LoQueSoy (Who I Am) campaign for Converse through an interactive video targeted towards Latin American musicians, artists and creatives whose day jobs don't reflect who they really are or what they aspire to be. In the interactive video, viewers can toggle between "dia" (day) and "noche" (night) while they watch a group of four musicians perform a song. In the "dia" sequence, the musicians are covered in cartoonish animations that show viewers what their day jobs are. But when viewers click "noche,' they can see the musicians performing without the animations. The video also includes a curated Spotify playlist, with the goal of the campaign being to encourage "up-and-coming artists from all over Latin America, who work not-so-great day jobs, to listen and support other emerging artists, while also sharing their experiences in leading double lives," according to the agency.
Credits:
VP/Executive Creative Director: Ricky Vior
Copywriter: Lyndsey Stormer
Art Director: Juan Aguilar
Vice President of Production: Laurie Malaga
Producer: Luchis Riquelme
Senior Director of Culture and Strategy: Jeff Beck
Director of Digital Strategy: Andy Amendola
Sr. Digital and Social Media Strategist: Veronica Lincoln
Sr. Account Director: Daniel Gergely
Account Supervisor: Sandy Florez
Copywriter: Lyndsey Stormer
Art Director: Juan Aguilar
Vice President of Production: Laurie Malaga
Producer: Luchis Riquelme
Senior Director of Culture and Strategy: Jeff Beck
Director of Digital Strategy: Andy Amendola
Sr. Digital and Social Media Strategist: Veronica Lincoln
Sr. Account Director: Daniel Gergely
Account Supervisor: Sandy Florez
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Butler, Shine, Stern & Partners (BSSP) : Tres Agaves 'Tequila Made in Tequila'
Agency: Butler, Shine, Stern & Partners (BSSP)
Client: Tres Agaves
Date: November 2016
To launch Tres Agaves Tequila, San Francisco agency BSSP has created a campaign that celebrates the fact that the brand's liquor is actually made in Tequila, Mexico. In three short videos, real people from the town of Tequila are featured - including a woman named Maria who was named the "Queen of Tequila" in 1967 and 1993. According to the agency, all three films were shot in Tequila, Mexico.
Credits:
Executive Creative Director: Keith Cartwright
Executive Director of Integrated Production: Vince Genovese
Group Account Director: Cristiano Alburitel
Senior Art Director: Zach Shapiro
Senior Copywriter: Phil Van Buren
Account Supervisor: Michelle Finelli
Senior Strategist: Neil Slotterback
Producer: Rachel Saxon
Digital Media Edit: Cleaver Edit
Technical Director: Jason Apple
Executive Producer: Richard Quan
Production
Production Co Mexico: Tonic Films
Executive Producer: Susan Neil Tonic Films
Director: Brigg Bloomquist / B.O.B Industries
Executive Producer/Managing Director: TK Knowles
Director of Photography: Pablo Berron
Post
Edit House: Beast Editorial
Editor: Morgan Bradley
Exec Producer: Jon Ettinger
Executive Director of Integrated Production: Vince Genovese
Group Account Director: Cristiano Alburitel
Senior Art Director: Zach Shapiro
Senior Copywriter: Phil Van Buren
Account Supervisor: Michelle Finelli
Senior Strategist: Neil Slotterback
Producer: Rachel Saxon
Digital Media Edit: Cleaver Edit
Technical Director: Jason Apple
Executive Producer: Richard Quan
Production
Production Co Mexico: Tonic Films
Executive Producer: Susan Neil Tonic Films
Director: Brigg Bloomquist / B.O.B Industries
Executive Producer/Managing Director: TK Knowles
Director of Photography: Pablo Berron
Post
Edit House: Beast Editorial
Editor: Morgan Bradley
Exec Producer: Jon Ettinger
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Venables Bell & Partners: PlayStation 'Merchant'
Agency: Venables Bell & Partners
Client: PlayStation
Date: November 2016
To celebrate the 10th anniversary of the PlayStation Store, San Francisco's Venables Bell & Partners has rolled out a spot called "Merchant" that features a mysterious storekeeper as he gives viewers a tour of his menacing shop.
Credits:
Founder, Chairman: Paul Venables
ECD: Will McGinness
CD: Tyler Hampton
ACD: Alex Rice
Copywriter: Daniel Chen, Chris Bull
Director of Integrated Production: Craig Allen
Agency Senior Producer: Amy Gatzert
Director of Business Affairs: Quynh-An Phan
Business Affairs/Talent Manager: Sametta Gbilia
Production Company: Furlined
Director: Henry Hobson
Director of Photography: Joost Van Gelder
Executive Producer: Ben Davies
Line Producer: Stephen Johnson
Editing Company: Work Editorial
Editor: Stewart Reeves
Assistant Editor: Keith Hamm
Post Producer: Amanda Ornelas
Editorial Executive Producer: Marlo Baird
Music House: Walker
Composer: Eugene Cho
Executive Producer: Sara Matarazzo
Music Producer: Ieva Berberian
Assistant Music Producer: Jacob Piontek
Mix: Lime Studios
Mixer/Sound Designer: Jeff Malen
Executive Producer: Susie Boyajan
Mix Associate Producer: Kayla Mashburn Phungglan
VFX: The Mill
VFX EP: Leighton Greer
VFX Senior Producer: Will Unterreiner
VFX Coordinator: Chris Lewis
VFX Shoot Supervisor: Gareth Parr
2D Lead Artist: Gareth Parr
3D Lead Artist: Tom Graham
2D Artists: Bill Higgins, Dag Ivarsoy, Jake Albers, Sven Dreesbach, Lisa Ryan,Timothy Crabtree
3D Artists: Erik Zimmermann, Steven Olson, Alice Panek, Danny Garcia, Jeremy Ramirez, David Tyler Young
Matte Painting: Itai Muller
Motion Graphics: Justin Sucara, Greg Park
Concept Artist: Ed Laag
Color: The Mill
Colorist: Adam Scott
EP, Color: Thatcher Peterson
Color Producer: Diane Valera
Production Coordinator, Color: Robert Cohen
Head of Brand Management: David Corns
Brand Director: Elaine Chu
Brand Supervisor: Ricki Kaplan
Brand Manager: Gillian McBrayer
Strategy Director: Brian Longtin
ECD: Will McGinness
CD: Tyler Hampton
ACD: Alex Rice
Copywriter: Daniel Chen, Chris Bull
Director of Integrated Production: Craig Allen
Agency Senior Producer: Amy Gatzert
Director of Business Affairs: Quynh-An Phan
Business Affairs/Talent Manager: Sametta Gbilia
Production Company: Furlined
Director: Henry Hobson
Director of Photography: Joost Van Gelder
Executive Producer: Ben Davies
Line Producer: Stephen Johnson
Editing Company: Work Editorial
Editor: Stewart Reeves
Assistant Editor: Keith Hamm
Post Producer: Amanda Ornelas
Editorial Executive Producer: Marlo Baird
Music House: Walker
Composer: Eugene Cho
Executive Producer: Sara Matarazzo
Music Producer: Ieva Berberian
Assistant Music Producer: Jacob Piontek
Mix: Lime Studios
Mixer/Sound Designer: Jeff Malen
Executive Producer: Susie Boyajan
Mix Associate Producer: Kayla Mashburn Phungglan
VFX: The Mill
VFX EP: Leighton Greer
VFX Senior Producer: Will Unterreiner
VFX Coordinator: Chris Lewis
VFX Shoot Supervisor: Gareth Parr
2D Lead Artist: Gareth Parr
3D Lead Artist: Tom Graham
2D Artists: Bill Higgins, Dag Ivarsoy, Jake Albers, Sven Dreesbach, Lisa Ryan,Timothy Crabtree
3D Artists: Erik Zimmermann, Steven Olson, Alice Panek, Danny Garcia, Jeremy Ramirez, David Tyler Young
Matte Painting: Itai Muller
Motion Graphics: Justin Sucara, Greg Park
Concept Artist: Ed Laag
Color: The Mill
Colorist: Adam Scott
EP, Color: Thatcher Peterson
Color Producer: Diane Valera
Production Coordinator, Color: Robert Cohen
Head of Brand Management: David Corns
Brand Director: Elaine Chu
Brand Supervisor: Ricki Kaplan
Brand Manager: Gillian McBrayer
Strategy Director: Brian Longtin
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DigitasLBi Atlanta: Delta 'Go See with SkyMiles'
Agency: DigitasLBi Atlanta
Client: Delta
Date: November 2016
DigitasLBi Atlanta and Delta have partnered to create the first-ever branded video for the airline's loyalty program, SkyMiles. In a commercial called 'Curiosity,' the airline uses beautiful imagery of pools, mountains and cities to show travelers that they can "see over 1,000 destinations with miles that never expire."
Credits:
Chief Creative Officer: Ronald Ng
Executive Creative Director: Atit Shah
VP Group Creative Director: Michael Ashley
VP Creative Director: Molly Crawford
Producer: Danica Walker
Account Director: Callie Craig
Account Manager: Jennifer Morgan
Associate Director of Creative Strategy: Vanessa Toro
Production Company: HEY BABY
Service Companies: SMILE TV, STEREO FILMS
Director: Marcus Lundin
Director of Photography: John Strand
Executive Producer: Johnny Parker
Line Producer: Pedro De Oliveira
Editing House: HERO POST
Editor: Jeff Jay
Assistant Editor: Britt Dunn
Editorial Producer: Molly Baroco
Colorist: Aline Sinquin
Flame Artist: Andrew Pope
Music House: SOUTH
Producer: Sean Simmons
Creative Director: Dan Pritikin
Composers: Eric Plust, Jon Darling, Dan Pritikin
Sound Design: ACOUSTECH STUDIOS
Sound Engineer: Gopal Swamy
Executive Creative Director: Atit Shah
VP Group Creative Director: Michael Ashley
VP Creative Director: Molly Crawford
Producer: Danica Walker
Account Director: Callie Craig
Account Manager: Jennifer Morgan
Associate Director of Creative Strategy: Vanessa Toro
Production Company: HEY BABY
Service Companies: SMILE TV, STEREO FILMS
Director: Marcus Lundin
Director of Photography: John Strand
Executive Producer: Johnny Parker
Line Producer: Pedro De Oliveira
Editing House: HERO POST
Editor: Jeff Jay
Assistant Editor: Britt Dunn
Editorial Producer: Molly Baroco
Colorist: Aline Sinquin
Flame Artist: Andrew Pope
Music House: SOUTH
Producer: Sean Simmons
Creative Director: Dan Pritikin
Composers: Eric Plust, Jon Darling, Dan Pritikin
Sound Design: ACOUSTECH STUDIOS
Sound Engineer: Gopal Swamy
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Cutwater: MDsave 'Vacuum'
Agency: Cutwater
Client: MDsave
Date: November 2016
In partnership with agency Cutwater, online healthcare marketplace MDsave has rolled out a campaign called "Feels Better Already" that encourages patients to take ownership of their decisions and ultimately their own health. In a 30-second spot called "Vacuum," a woman is seen vacuuming an empty Oval Office. According to the agency, "it is pretty obvious the point that the spot is making. The promises that politicians make to fix healthcare, often leave Americans in a waiting game." The spot ends with the following call to action - "Don't Wait For Someone To Fix Healthcare, Do It Yourself."
Credits:
Founder, Chief Creative Officer: Chuck McBride
President, Principal: Christian Hughes
Associate Creative Director: Aaron Sanchez
Art Director: Molly Johnson
Copywriter: Jay Brockmeier
Executive Producer: David Verhoef
Content Producer: Robbie Wiedie
Account Director: Sophie de Schepper
Senior Account Manager: Hillary Ashton
Production Company:The Cabinet
Director: Doug Cox
Executive Producer: Jim Vaughan
Line Producer: Scott Wickman
Director of Photography: Nick Mahar
Editorial Finish: Umlaut Films
Executive Producer: Gina LoCurcio
Colorist / Effects Supervisor: Ivan Miller
Audio Mix: M Squared Productions
Sound Engineer: Phil Lantz
President, Principal: Christian Hughes
Associate Creative Director: Aaron Sanchez
Art Director: Molly Johnson
Copywriter: Jay Brockmeier
Executive Producer: David Verhoef
Content Producer: Robbie Wiedie
Account Director: Sophie de Schepper
Senior Account Manager: Hillary Ashton
Production Company:The Cabinet
Director: Doug Cox
Executive Producer: Jim Vaughan
Line Producer: Scott Wickman
Director of Photography: Nick Mahar
Editorial Finish: Umlaut Films
Executive Producer: Gina LoCurcio
Colorist / Effects Supervisor: Ivan Miller
Audio Mix: M Squared Productions
Sound Engineer: Phil Lantz
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Territory/Wunderman: Futures Without Violence 'Changing Minds'
Agency: Territory/Wunderman
Client: Futures Without Violence
Date: November 2016
Creative studio Territory has partnered with digital agency Wunderman to create a campaign for the Ad Council and Futures Without Violence, a nonprofit that works to end sexual and domestic violence. In an animated video called "The Science of Childhood Trauma," five behavioral "gestures" - represented by icons and explainers - illustrate the ways that adults, teachers and coaches can help children heal from trauma.
Credits:
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The Variable: Duke Health 'Camp Whatever'
Agency: The Variable
Client: Duke Health
Date: November 2016
Credits:
CCO: Joe Parrish
Art Director: Matt Cook
Copywriters: Matteson Fields, Gary Bostwick
Director of Integrated Production: Keith Rose
Account Team: David Mullen, Jennifer Watson, James Webb
Production Company: B-Reel
Director: Simon Cole
Edit Company: Cosmo Street Editorial New York
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