Premium:
As October gives way to November it's time to find our latest Creative Work of the Month.
From April we've been pitting our Creative Work of the Week winners up against one another to find the ultimate Creative Works winner for each month, with work from our European, US and APAC round-ups all competing.
Voting for Creative Work of the Month will be open until 12pm (UK time) on Friday 4 November, with the winner announced shortly afterwards on The Drum website.
In the running this month from Europe we have Now, Purple Creative, Minima, You Agency and J. Walter Thompson London; APAC brings us work from BBH Singapore and DDB New Zealand and from the US there's work from Iris, Arnold Worldwide, SapientNitro and Duncan/Channon.
As always votes will be counted from our five-star rating system with the winner decided from the average rating and number of votes cast.
Who wins, you decide.
Now: New York Bakery Company 'Speak Cheesy'
Agency: Now
Client: New York Bakery Company
Date: September 2016
The New York Bakery company is launching a new Cheese Bagel, with a multi-media campaign created by Now. The campaign idea is to create a new language playing off the word cheesy - #SpeakCheesy. The media includes press, content, OOH, social media, and display.
Credits:
Executive Creative Director: Remco Graham
Creative Director: Harv Bains
Creative Team: Clint Harding and Juliet Kent
Head of Film & Content: Jeremy Muthana
Account Director: Jack Howker
Account Manager: Katy Stanage
Planner: Michael McCourt
Animation: Jelly London
Production Company: Jelly London
New York Bakery Company: Marketing Director: Tim Barkey
Creative Director: Harv Bains
Creative Team: Clint Harding and Juliet Kent
Head of Film & Content: Jeremy Muthana
Account Director: Jack Howker
Account Manager: Katy Stanage
Planner: Michael McCourt
Animation: Jelly London
Production Company: Jelly London
New York Bakery Company: Marketing Director: Tim Barkey
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BBH Singapore: IncomeOrangeAid 'Get your school kit on'
Agency: BBH Singapore
Client: IncomeOrangeAid
Date: September 2016
Income along with their creative agency BBH Singapore have launched a social initiative campaign for a community development program - Back to School - getting famous Singaporeans and calling the public to get their school kit back on.
To kickstart the campaign, BBH and Income enlisted the support of personalities such as renowned blogger mrbrown, actress Rebecca Lim, Member of Parliament Tin Pei Ling and musicians Rai Kannu and Jack Ho who donned their alma mater uniforms to support the OrangeAid campaign.
The campaign invites Singapore to join in and support education for youth in need by posting old photos of themselves in school uniforms on Facebook and to tag three friends to do the same.
OrangeAid, Income’s community development arm, champions education of youth in need through the Future Development Programme via bursaries, financial literacy education and career/ personal development programmes.
Credits:
Agency: BBH Singapore
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Iris: Reebok 'Hunters Unite'
Agency: Iris
Client: Reebok
Date: September 2016
Reebok has released the third and final installment of its 'Hunt Greatness' campaign starring NFL player JJ Watt. The one-minute film "follows the path of Watt and a range of others joining the call as they pursue their own version of Greatness," according to Iris, the agency behind the campaign.
Credits:
Executive Creative Director: Simon Candy
Associate Creative Director: Lexi Corn
Senior Art Director: Santi Saucedo
Jr. Copywriter: Kellie Dickinson
Senior Producer: Laura Davis
Account Director: Dan McGuire
Sr. Account Executive: Jarrette White
Director: A Common Future
Simon Reichel
Unit 9: Production Studio
Executive Producer: Michelle Craig
Producer: Luca De Laurentiis
Producer: Cindy Lu
Post-Production: North Creative
Editor: Parker Davidson
Producer: Kristen Walter
Associate Creative Director: Lexi Corn
Senior Art Director: Santi Saucedo
Jr. Copywriter: Kellie Dickinson
Senior Producer: Laura Davis
Account Director: Dan McGuire
Sr. Account Executive: Jarrette White
Director: A Common Future
Simon Reichel
Unit 9: Production Studio
Executive Producer: Michelle Craig
Producer: Luca De Laurentiis
Producer: Cindy Lu
Post-Production: North Creative
Editor: Parker Davidson
Producer: Kristen Walter
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Purple Creative Design: Glenfiddich 'Experimental Series'
Agency: Purple Creative Design
Client: Glenfiddich
Date: September 2016
Purple Creative has designed a visual identity for the Glenfiddich Experimental Series, a new range of ‘game-changing’ Glenfiddich whiskies borne of experimentation and collaboration.
“The Experimental Series represents a new chapter within the wider Glenfiddich visual identity that we originally created in 2014; one where we have permission to express its maverick DNA" says Gary Westlake, founding partner and creative director of Purple Creative.
"The identity represents a visual narrative of each experiment – graphically capturing the authentic journey from light bulb moment to final product – which will naturally change with every experiment. The visuals are a wonderful story-telling mixture of portraits, signatures, tasting notes, hand-lettering, photography, scientific equations, technical drawings, diagrams and key messages. We hope it’s beautifully eye-catching and expresses the diverse personalities behind each experiment."
To help capture the experimental stories and character, Purple commissioned Alison Carmichael to write key expressions in a fluid and spontaneous way.
Carmichael notes: "The thumbprint was made by creating a template of a real thumbprint, set loosely with holding place typography to make sure that the copy all fitted in without any gaps. Then I traced the shapes with different styles of handwriting to represent the twenty whisky collaborators and pieced it back together on screen like a puzzle. The artwork was around a metre squared.”
Credits:
Purple: Founding Partner and Creative Director: Gary Westlake
Designer: Shang Dat-Tang
Designer: Olga Frolova
Designer: Lyndsey Ellis
Head of Copy: Jamie Fleming
Project Manager: Lucy Sutton
Collaborators: Illustrators: Silke Werzinger and Demon Studio
Hand-lettering artist: Alison Carmichael
Photographer: Jo Hanley
Designer: Shang Dat-Tang
Designer: Olga Frolova
Designer: Lyndsey Ellis
Head of Copy: Jamie Fleming
Project Manager: Lucy Sutton
Collaborators: Illustrators: Silke Werzinger and Demon Studio
Hand-lettering artist: Alison Carmichael
Photographer: Jo Hanley
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Arnold Worldwide: Carnival 'Carnival's Vista Effect with Zach King'
Agency: Arnold Worldwide
Client: Carnival
Date: October 2016
Arnold Worldwide and VR production company Bipolar ID have created a 360-video campaign for Carnival Cruise Line to help it show off its newest ship, the Carnival Vista. In a series of 360-videos, YouTube star Zach King takes viewers on a tour of the cruise ship while showing off some of its features, like the Kaleid-O-Slide, a 455-foot water tube in the WaterWorks park.
Credits:
Global Chief Creative Officer: Jim Elliott
Managing Partner ECD: Pete Johnson
SVP Group Creative Director: Jose Luis Martinez
VP Creative Director: Daniel Liss
Associate Creative Director/Copywriter: Nick Nelson
Sr. Art Director: Lindsay Zarczynski
Integrated Broadcast Producer: Tia DeMelis
Assistant Broadcast Producer: Jacob Williams
Managing Director: Elliott Seaborn
SVP Marketing Director: Cass Taylor
VP Marketing Director: Tia Taffer
Marketing Director: Angela Tisone
Marketing Manager: Sarah Dombrowski
Project Manager: Erich Berrett
SVP, CD/Director of User Experience: Jordan Clayton
VP Director of Digital Production: Sean Will
Digital Producer: Nicole Bazzinotti
Brand Strategy Director: Marissa Kelley
Brand Strategist: Kate Aspinwall
Associate Director Social and Content Systems: Kyle Beaudouin
Manager, Social and Content Systems: Cristin Barth
Sr. Broadcast Business Affairs Manager: Jaime Guild
Production Company: Bipolar Id
Post Production and VFX Company: Bipolar Id
Sound: Soundtrack
Engineer: Mike Secher
Managing Partner ECD: Pete Johnson
SVP Group Creative Director: Jose Luis Martinez
VP Creative Director: Daniel Liss
Associate Creative Director/Copywriter: Nick Nelson
Sr. Art Director: Lindsay Zarczynski
Integrated Broadcast Producer: Tia DeMelis
Assistant Broadcast Producer: Jacob Williams
Managing Director: Elliott Seaborn
SVP Marketing Director: Cass Taylor
VP Marketing Director: Tia Taffer
Marketing Director: Angela Tisone
Marketing Manager: Sarah Dombrowski
Project Manager: Erich Berrett
SVP, CD/Director of User Experience: Jordan Clayton
VP Director of Digital Production: Sean Will
Digital Producer: Nicole Bazzinotti
Brand Strategy Director: Marissa Kelley
Brand Strategist: Kate Aspinwall
Associate Director Social and Content Systems: Kyle Beaudouin
Manager, Social and Content Systems: Cristin Barth
Sr. Broadcast Business Affairs Manager: Jaime Guild
Production Company: Bipolar Id
Post Production and VFX Company: Bipolar Id
Sound: Soundtrack
Engineer: Mike Secher
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Minima Advertising People: Tattoo.PL 'Brand Identity'
Agency: Minima Advertising People
Client: Tattoo.PL
Date: October 2016
Changing the dark image of tattoos was the aim with which the new communication strategy and visual identity were designed by the Minima agency for the Poznań based TATTOO.PL studio. What the tattoo artists and the studio owners expected of the design was that it would reflect the philosophy they embrace in their everyday work.
The Key Visual shows photos of TATTOO.PL clients posing against light background, which directs attention to the artistic meaning of their tattoos. This idea is also accentuated by the claim “Show you are not afraid”.
Thanks to the minimalist setting, the beauty of the tattoo designs is brought to the foreground, while the visual identity appears to be completely different from how tattoo studios are usually advertised. Minima was responsible for the communication strategy, the Key Visual, CI, BTL marketing materials and the studio website.
Credits:
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SapientNitro: ADT 'ADT Helps Mom Solve Son's Fear of Paranormal Activity'
Agency: SapientNitro
Client: ADT
Date: October 2016
SapientNitro has created a fun video for ADT ahead of Halloween to tout the security company's fake "Ghost detection services." According to ADT, the video was inspired by a real phone call that took place between a New Orleans mom named Katie and a customer service representative named Xavier. Since Katie's nine-year-old son is terrified of ghosts, Katie called ADT to see if they would reassure her son that their home security systems do in fact include "special ghost monitoring." Xaviar played along, and the recorded phone call is played during the video along with an animated reenactment.
Credits:
Senior Account Director: Kristi Schneider
Account Director: Stephanie Carassco
Creative Director: James Allen
Creative Director: Andrew Goldstein
Associate Creative Director: Cesar Santos
Senior Copywriter: Kylin Johnson
Animator: Sofia Puerto
Sound Designer: Luis Giron
Post Supervisor: Ariel Bellumio
Social Media Lead: Andrew Choban
Producer: Robyn Nargosky
Account Director: Stephanie Carassco
Creative Director: James Allen
Creative Director: Andrew Goldstein
Associate Creative Director: Cesar Santos
Senior Copywriter: Kylin Johnson
Animator: Sofia Puerto
Sound Designer: Luis Giron
Post Supervisor: Ariel Bellumio
Social Media Lead: Andrew Choban
Producer: Robyn Nargosky
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YOU Agency: GBK 'Vote Rump'
Agency: YOU Agency
Client: GBK
Date: October 2016
YOU answered the brief from GBK, which asked for a communications strategy to regain thought leadership having been the original premium burger joint in the UK since 2001. Due to dozens of new entrants in the UK market it needed to leverage its brand further to cut through the noise. YOU’s creative hive then came up with the ‘Vote Rump’ campaign, aimed to play on the fact that GBK’s burgers are so good they could get voted as a party candidate for the U.S election, with the strapline – Vote Rump, our thickest burger ever.
YOU Agency have developed the creative idea further with payoff lines, such as;
‘It’s a no-brainer’
‘It’s really rich and incredibly cheesy’
‘It’s a bit of an arse’
‘It’s really rich and incredibly cheesy’
‘It’s a bit of an arse’
GBK loved the idea so much they are going to market with a specially developed Rump Burger in all of their 78 restaurants for the course of the campaign.
Credits:
Executive Creative Director: Kat Mitchell
Art Director: Conor Murphy, Jason Vrakas
Copywriter: Kat Mitchell, Jason Vrakas
Additional Credits: Typographer/Designer: Conor Murphy
Head of Client Services: Anna King
Senior strategic planner: Beverly Mail
Media account manager: Harriet Gorman
Manging Director: Gary Grant
Art Director: Conor Murphy, Jason Vrakas
Copywriter: Kat Mitchell, Jason Vrakas
Additional Credits: Typographer/Designer: Conor Murphy
Head of Client Services: Anna King
Senior strategic planner: Beverly Mail
Media account manager: Harriet Gorman
Manging Director: Gary Grant
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The Sweet Shop, DDB New Zealand: Lotto New Zealand 'Imagine'
Agency: The Sweet Shop, DDB New Zealand
Client: Lotto New Zealand
Date: October 2016
The new ad for Lotto Powerball revolves around a close-knit family of four siblings who come together at their childhood home to fulfil a strange last request from their late mother. What looks like a get-your-hands-dirty job to get the house ready for sale, turns out to be something entirely unexpected.
Credits:
Chief Marketing Officer: Guy Cousins
Head of Brand and Communications: Keri Merrilees
Agency credits:
Chief Creative Officer: Damon Stapleton
Executive Creative Director: Shane Bradnick
Creative Director: Mike Felix
Creative Director: Brett Colliver
Lead Business Partner: Zoe Alden
Lead Business Partner: Nikki McKelvie
Business Director: Jaheb Barnett
Chief Strategy Officer: Rupert Price
Executive Planning Director: Lucinda Sherborne
Executive Producer: Judy Thompson
Assistant Producer: Nikita Kearsley
Production Company:
Managing Director: Fiona King
Producer: Larisa Tiffin
Director: Steve Ayson
DOP: Lachlan Milne
Post Production Company: The Sweet Shop
Post production online: Palace Studio
Editor: Simon Price, The Sweet Shop
Music: Soundtree, London
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Duncan/Channon: Kettle 'Stir the Pot'
Agency: Duncan/Channon
Client: Kettle
Date: October 2016
To have a little bit of fun with both Oregon's legalization of weed and the upcoming election, San Francisco agency Duncan/Channon has created a campaign for Oregon-based Kettle Brand called 'Stir the Pot' that pokes fun at some of today's most hot-button issues. With slogans like "More cheddar than the 1 percent,""Oregon's second best edibles" and "Make barbeque great again," the campaign aims to bring some humor to what has been a tense election season.
Credits:
Executive creative director: Anne Elisco-Lemme
Associate creative director: Jessea Hankins
Art director: Jessica Wyatt
Studio designer: Coco Kendall
Senior art buyer and print producer: Diana Courcier
Senior digital producer: Eric Kozak
Integrated producer: Keenan Hemje
Communications planning supervisor: Paulo Delacruz
Group account director: Rachel Hermansader
Account supervisor: Suzanne Montgomery
Account coordinator: Sydney Paine
Project manager: Abby Brown
Associate creative director: Jessea Hankins
Art director: Jessica Wyatt
Studio designer: Coco Kendall
Senior art buyer and print producer: Diana Courcier
Senior digital producer: Eric Kozak
Integrated producer: Keenan Hemje
Communications planning supervisor: Paulo Delacruz
Group account director: Rachel Hermansader
Account supervisor: Suzanne Montgomery
Account coordinator: Sydney Paine
Project manager: Abby Brown
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J. Walter Thompson London, Biscuit Filmworks: National Centre for Domestic Violence, Victim Support '#breaktheroutine'
Agency: J. Walter Thompson London, Biscuit Filmworks
Client: National Centre for Domestic Violence, Victim Support
Date: October 2016
With figures showing that, on average, high-risk victims live with domestic abuse for over two years before getting specialist support, a new online film based on a disturbingly captivating and physically intense dance. Choreographed by Sidi Cherkaoui and backed by a haunting music track by Ellie Goulding the film lets victims of domestic abuse know that help and support is available to #breaktheroutine.
Through the disturbingly captivating choreography of Sidi Cherkaoui and heady music by Ellie Goulding, it takes on the difficult task of raising awareness and creating emotions among an audience immune to hard facts and images.
The film shows the hardships of an abusive relationship through dance. Showing how trapped the woman is – how she feels there is no escape. The dancers, real-life couple Jennifer White and Jason Kittelberger, mimic the savage physicality of domestic abuse in a bare house. As the film ends the man is finally stopped by an invisible barrier and although it is not the end of her struggle, the woman knows she is safe.
Credits:
Executive Creative Director: Russell Ramsey
Additional Credits: Choreographer: Sidi Cherkaoui
Soundtrack: Ellie Goulding
Director of Production: Noam Murrow
Director of Production: Noam Murrow
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To keep up to date with the latest advertising, creative and design projects from around the globe visit The Drum's Creative Works homepage.
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