Western Australia's Water Corporation urges people to be 'waterwise' with the help of Water Watchers, a team of Western Australian wildlife vigilantes.
The campaign, titled 'Nature knows best', was conceptualised by The Brand Agency and features four people dressed as Carnaby Cockatoo, the burrowing Bilby, the famous Rottnest Island Quokka and the age-old Marri Tree. They, together, makeup 'Water Watchers' and are raiding people house who are wasting water and encouraging them to change their behaviour and save water.
The campaign is supported by TV commercials, along with digital, social, OOH, radio and press.
Water Corporation general manager of customer and community, Catherine Ferrari, said: "All members of the community have a role to play to use water wisely. Our climate has changed and we need to ensure all residents are making waterwise behaviours the norm."
Marcus Tesorierio, executive creative director, The Brand Agency said: "It makes sense that nature has a voice on the topic, so our intention was to give it one – and help us humans understand that wasting water affects us all.”
