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Samsung India highlights father-son bond with QLED TV campaign
Premium: Samsung India has unveiled its QLED TV with a campaign aiming to foster a greater emotional connection with its consumers.Created by Cheil, it tells the story of father-son relationship in...
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Co-op Halloween ad celebrates communites that benefit from its funding
Premium: The Co-op has unveiled its new Halloween TV advert, titled ‘Halloween is Better Together’. It features beneficiaries from the Co-op’s Community Fund and looks to demonstrate how great food can...
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Rapper Nadia Rose fronts Barclaycard campaign to inspire people to put dreams...
Premium: As part of Barclaycard's‘Start Today’ campaign, the bank has partnered with rapper Nadia Rose for a fairy-tale inspired ad that aims to encourage people to get started on things that matter...
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Currys PC World unveils finale to its 'Beware Kitchen Envy' series
Premium: Currys PC World has unveiled the final film in its ‘Beware Kitchen Envy’ series directed by Andrew Gaynord, to promote the new AEG SenseCook Electric Oven.The film, titled 'Green Eyed Oven'...
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Tim Hortons and Zulu Alpha Kilo give Kenyan hockey team game of a lifetime
Premium: When you think of Kenya, you don't often think of ice hockey.The Kenya Ice Lions are the only ice hockey team in the entire country, and every Wednesday and Sunday they play each other in the...
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Martell erects Singapore’s largest sequential LED-lit billboard for its...
Premium: Pernod Ricard brand's Martell has unveiled Singapore’s largest sequential LED-lit billboard for its campaign 'Icons Grow Bold.'Martell collaborated with SPHMBO, the outdoor media arm of...
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Australian road safety campaign raises awareness of dangers of using mobiles...
Premium: Motoring club The Royal Automobile Club of Western Australia (RAC WA) is urging people to look on the road and not in their phones while driving in its latest campaign.The campaign titled...
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First Bus reveals double decker bus inside giant toy box
Premium: First Bus unveiled its new buses in George Square, Glasgow inside a giant 'HotWheels-style’ box.The campaign 'Full of More' conceptualised by MadeBrave, showcased the new bus fleet, which are...
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Creative Works EMEA featuring Forever Beta, Rosapark, The Leith Agency and more
Premium: Welcome to The Drum Creative Works, supported by Workfront.As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa....
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Red Bull transforms bus shelter into a vending machine
Premium: Red Bull has turned bus shelters into vending machines in Singapore to unveil its healthier version called 'Red Bull Plus.'The installation, conceptualised by Allswell Trading and implemented...
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ESPN and AT&T/DirecTV team up for college football campaign
Premium: College football is in full swing, and TV ads are seizing on the fandom and fervor that comes with it.AT&T/DirecTV and ESPN Creativeworks have partnered with creative agency Big Block to...
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Australian Water Corporation hires wildlife vigilantes to encourage people to...
Premium: Western Australia's Water Corporation urges people to be 'waterwise' with the help of Water Watchers, a team of Western Australian wildlife vigilantes.The campaign, titled 'Nature knows best',...
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APAC Creative Works featuring JWT Sydney, The Brand Agency, Cheil India,...
Premium: Welcome to The Drum's APAC Creative Works.As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our...
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Clairol encourages women to see grey hair as a milestone in 'Face Your First'...
Premium: Clairol has launched a campaign that encourages women to embrace grey hairs as just another one of life's milestones – like losing baby teeth or getting that first period.The hair brand is...
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Cotton Incorporated and Opening Ceremony highlight the humble T-shirt's place...
Premium: Cotton Incorporated – the marketing and research company for US Upland cotton – has partnered with retailer Opening Ceremony to pay homage to the humble cotton tee and its history of...
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Ritz Carlton taps into real-life experiences of guests to promote its Yalong...
Premium: The Ritz-Carlton Hotel Company has created a campaign based on the real-life experiences of guests staying at its Yalong Bay resort in Sanya, China.The animated spot, titled “Let Us Stay With...
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Ads we like: New Zealand Police continues its mission to make the most...
Premium: New Zealand Police has launched a follow up to its popular effort to make the ‘world’s most entertaining recruitment ad’, with a focus on diversity.‘Breaking News’, created by Ogilvy and...
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Artists create Bhubaneswar's largest wall mural for Odisha Hockey Men's World...
Premium: Artists and volunteers have taken over the city of Bhubaneswar to paint the city’s largest wall murals along a 40km road network to promote the Odisha Hockey Men’s World Cup 2018 which is...
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Vaalia yoghurt turns to the 'Court of Yoghurt' for goodness and tastiness...
Premium: Vaalia yogurt has unveiled a quirky ad with the aim to highlight that it is both healthy and tasty to position its brand 'Full of Feelgoodness.'The spot titled 'Court of Yoghurt', which was...
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Target Australia asks people to give a little love in its Christmas ad
Premium: Target Australia is urging people to give a little love in its Christmas advert.The spot, titled 'The Gift', narrates the story of a boy who bought a gift for his mother but forgets it on a...
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