Creative Works APAC: BBH India, Grey Group Hong Kong, BBDO, The Works & more

Welcome to The Drum's APAC Creative Works.

As always, this section is dedicated to showing the best creative work and gives you, the reader, the chance to decide which work we feature as our APAC 'Creative Work of the Week.'

We've now introduced our new five-star voting system. To vote for your favorite, make sure you click on the stars. The winner be chosen based on the average rating and the number of votes cast. Voting closes on Tuesday 8 November.

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To submit work for future publication, contact Charlotte McEleny.For voting updates and more follow The Drum Creative Works on Twitter @TheDrumCreative.

DDB Group Hong Kong: The Peak Galleria 'Keep an ear out for something scary'

Agency: DDB Group Hong Kong

Client: The Peak Galleria

Date: November 2016

DDB Group Hong Kong is giving visitors to Hang Lung Properties’ The Peak Galleria an earful with a terrifying new take on a Halloween classic this October.

The agency is tapping into the power of sound to dial up the horror for the shopping mall’s haunted house experience set in a dark and twisted clown’s playground. The auditory ‘Halloween Haunted Playground’ is daring visitors to ‘experience what you hear because there is no turning back’.

Three teaser videos kicked off the campaign driving awareness, visitors and ultimately sales at The Peak Galleria. Demonstrating the power of sound to inspire fear, the videos released on Facebook appear innocent at first glance but take on a whole new meaning when a mixture of spine-chilling sounds are introduced. In addition, a WhatsApp audio recording featuring a run-of-the-mill conversation mixed with unsettling clown voices further intensified the fear factor in the lead up to the launch. 

Credits:
 

 

Client: Hang Lung Properties Limited

Agency: DDB Group Hong Kong

General Manager: Irene Tsui

Executive Creative Director: Clifford Ng

Group Creative Director: Francis Chung

Creative Director: Marcin Brzezinski

Associate Creative Director: Wallace Wan

Senior Copywriter: Ray Nam

Senior English Copywriter: Benjamin Ng

Account Director: Cafy Choi

Senior Account Manager: Filly Zhang

Account Executive: Kelsey Wong, Leo Yuen

Head of TV Production: Annie Tong

Tags: Hong Kong

 

 

 

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J. Walter Thompson Sydney: Schick '#keepsongiving '

Agency: J. Walter Thompson Sydney

Client: Schick

Date: November 2016

Leading Edgewell brand Schick has teamed with J Walter Thompson Sydney to launch a unique new digital campaign, kicking off with Australia’s first hour long catwalk streamed on Facebook Live featuring former Miss World Australia and Schick ambassador Erin Holland. 

Developed to showcase Schick’s Hydro Silk Gel Reservoir, the new #keepsongiving campaign was also hosted in partnership with the Daily Mail Australia across two locations.  A 30” cut down of the catwalk will now be the centrepiece of a four-month campaign on the Daily Mail site, comprising a hub featuring content from leading influencers plus native articles focused on different aspects of feeling confident. 

The cut down version of the catwalk can be viewed here.

Credits:
 

Steve Hey – Copy Writer

Dylan Soopramania – Art Director

Amanda Slayter – Broadcast Director

Carly Yanco – Senior Planner

Michaela Upton – Social Media Manager

Bruce Pywell – Senior Account Director

Alex Taurian – Account Executive

 

Production Company: Our Friends Electric

Tim Freeland Our Friends Electric Event Director

Tags: Australia

 

 

 

 

 

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