Premium:
As July speeds off into the distance it's time to find out which work will be named as our new Creative Work of the Month.
From last month we started pitting our Creative Work of the Week winners from all three round ups (Europe, Americas and APAC) against one another to determine the ultimate global Creative Work of the Month winner. Now it's time for Minima Advertising people to hand over its crown and make way for a new winner.
Voting for Creative Work of the Month will be open until 12pm (UK time) on Friday 29 July, with the winner announced shortly afterwards on The Drum website.
In the running this month from Europe we have Bray Leino, Now, Adam&EveDDB and Geometry Global Cape Town; APAC brings us work from DDB Singapore, Rankin and View London, Iris Worldwide and Clear Channel, Wild and MediaCom and from the US there's work from GSD&M, DDB New York, Colle+McVoy and BBDO Minneapolis.
As always votes will be counted from our five-star rating system with the winner decided from the average rating and number of votes cast.
Who wins, you decide...
DDB Singapore: Singapore Ministry of Communications and Information 'What's Your Plan?'
Agency: DDB Singapore
Client: Singapore Ministry of Communications and Information
Date: July 2016
Shot in a documentary-style with a David Attenborough-like narrative, DDB aims to breathe new life to the age-old topic of retirement planning in a Singapore government campaign for the Ministry of Communications and Information (MCI).
With reports suggesting that Singaporeans are spending less time thinking – let alone planning – for retirement, more needed to be done. The campaign by DDB Group goes back to primal instincts, using animal metaphors to make the case for planning and retiring well.
Credits:
DDB Group Singapore
Loading...
Bray Leino: Freederm 'There’s nothing like feeling free'
Agency: Bray Leino
Client: Freederm
Date: July 2016
Produced out of Not To Scale Amsterdam, directors Hello Savants teamed up with communications agency Bray Leino to create a series of fun and colourful TVC’S for spot skincare brand Freederm.
Credits:
Creative Team: Scott Franklin, Henry Challender
Additional Credits: Production Company: Not to Scale Amsterdam
Directors: Hello Savants
Loading...
Rankin, View London: The Macallan 'Project Double Cask'
Agency: Rankin, View London
Client: The Macallan
Date: July 2016
Rankin has directed the latest ad for The MaCallan whiskey for its new Double Cask 12 Years Old release.
Rankin has teamed up with View London to create an add for Asian Tv, digital and cinemas that turns the alcohol ad into a more high fashion-like storytelling piece of creative.
The ad uses the two sides of The MaCallan of one part art and one part science, to show users the craft of the drink via film that's highly visual and based off a story.
Credits:
Media exposure TV & Online - Japan, Taiwan, Hong Kong, Singapore, Korea, China
Cinema: Taiwan
Client: The Macallan Whisky
Creative directors : Valerie Wickes & David Arnott
Art Director Dan Vallins
Production Company : Rankin
Director : Rankin
Loading...
Now: BT 'In Sync'
Agency: Now
Client: BT
Date: July 2016
Credits:
Executive Creative Director: Remco Graham
Creative Team: Tom Devenport, Aubrey O’Connell
Additional Credits: Head of Film & Content: Jeremy Muthana
Business Director: Toby Fairclough
Planning Director: Ben Stewart
Account Director: Sam Souter
Account Manager: Luciana Bhangu
Production Company: Academy Films
Directors: US (Luke Taylor, Christopher Barrett)
Producer: Medb Riordan
Production Manager: Stephen Overs
DOP: Ben Fordesman
Editing House: The Assembly Rooms
Editor: Vid Price
Post Production: Electric Theatre Collective
Colourist: Houmam Abdullah
Audio Post: Factory Studios
Sound Engineer: Phil Bolland
Loading...
iris Worldwide: Philips 'Philips Hari Raya'
Agency: iris Worldwide
Client: Philips
Date: July 2016
Hari Raya involves the tradition of seeking forgiveness from family and friends. Building on this, Philips Lighting, together with iris Singapore, hopes to help make the festive celebration more meaningful – by helping a family seek forgiveness in the most heartfelt manner.
The film can be viewed on Facebook here.
Credits:
Iris Singapore
Loading...
Adam&EveDDB: Skittles 'Give the rainbow'
Agency: Adam&EveDDB
Client: Skittles
Date: June 2016
Credits:
Chief Creative Officer: Ben Priest
Executive Creative Director: Ben Tollett, Richard Brim
Creatives: Matt Fitch, Mark Lewis
Additional Credits: Integrated Producer: Maebh Kelly
Experiential Producer: Emilie Verlander
Project Manager: Caroline Tripp
Managing Partner: Fiona McArthur
Account Director: Brittany Lippett
Account Manager: Matt Dankis
Joint Head of Planning: Jessica Lovell
Senior Planner: David Mortimer
Design: Stanley’s King Henry
Head of Design: Alex Fairman
Media Agency: Mediacom
Media Planner: Lindsey Jordan, Eloise Huntingford
Content Production Company: cain&abel
Executive Creative Director: Ben Tollett, Richard Brim
Creatives: Matt Fitch, Mark Lewis
Additional Credits: Integrated Producer: Maebh Kelly
Experiential Producer: Emilie Verlander
Project Manager: Caroline Tripp
Managing Partner: Fiona McArthur
Account Director: Brittany Lippett
Account Manager: Matt Dankis
Joint Head of Planning: Jessica Lovell
Senior Planner: David Mortimer
Design: Stanley’s King Henry
Head of Design: Alex Fairman
Media Agency: Mediacom
Media Planner: Lindsey Jordan, Eloise Huntingford
Content Production Company: cain&abel
Loading...
GSD&M: Lennox 'Degrees of Perfect'
Agency: GSD&M
Client: Lennox
Date: June 2016
Lennox, maker of heating and air conditioning products, has rolled out a short film called 'Degrees of Perfect.' Created by GSD&M and production company A'shop Crew, the video features five different murals that were made by five street artists. Each artist used thermochromic paint in their murals, a paint that becomes colorless when exposed to heat. When heated air from Lennox systems is applied to the murals, the thermochromic layer disappears, revealing another mural underneath. According to the agency, to create each mural, "each artist was briefed on their respective theme/Lennox pillar: clean air, solar power, intelligence, quiet systems and balance. From there, the artists set out on their own to interpret the theme, create an idea and design a two-part visual story using their individual style and inspiration."
Credits:
Chief Creative Officer: Jay Russell
Group Creative Directors: Bill Marceau, Kris Wixom, Alisa Wixom
Creative Directors: Ray Longoria, Sean Keith
ACD, Art Director: Kyle Mitchell
CD, Experience Design: Rye Clifton
ACD, Experience Design: Maria D’Amato
Writer: Jon Miller
Designer: Steve Wolf
Project Manager: Lauren Bowen
Director of Production: Jack Epsteen
Executive Producer: Laura Busino
Producer: Natalie Lum Freedman
Content, Print, and Art Producer: Kelly Grant
Digital Producer: Kate Blair
Account Leadership: Mark Durein, Claire Tudor
Marketplace Planning: John D’Acierno
Business Affairs Manager: Linda Nhan
Social Media Managers: Charlie Joslin and Eduardo Herrera
Media Planner: Molly Herman
Associate Media Director: Marianne Rush
Media Supervisor: Kelsey Caulkins
Communications Manager: Chelsey Korman
HVAC Engineers: Tom Johnson (Lennox Corporate), Alain Savard (Lennox Premier Dealer), Zack Giron and Yuval Giron – Lennox Premier Dealers from AZ Air Conditioning & Heating
Music: Toro Y Moi, starRo
Music Manager: Cameron Rath, owner of Vibe Coach
Production Company/Lead Artists: ASHOP CREW
Director: Fluke (President of ASHOP CREW)
Production: A’Shop Creative Studios, Inc.
Lead Artist/Curator: FLUKE
Project Coordinator: Pascale Godbout
Director of Photography/Editor: Mikael Carriau
Director of Photography/Editor: Jeremie Boivin
Artist: BACON
Artist: DODO OSE
Artist: 123KLAN
Artist: SLICK
Artist: ZEK ONE
Founder / CEO, DoStuff Media: Scott Owens
National Events Manager, DoStuff Media: Erin Shorts
DoLA Founder; Spaceland Presents President: Mitchell Frank
General Manager, DoLA: Ben de Ayora
Account Manager, DoLA: Melissa Aquino
Production Manager, DoLA: Jasper Kuo
Group Creative Directors: Bill Marceau, Kris Wixom, Alisa Wixom
Creative Directors: Ray Longoria, Sean Keith
ACD, Art Director: Kyle Mitchell
CD, Experience Design: Rye Clifton
ACD, Experience Design: Maria D’Amato
Writer: Jon Miller
Designer: Steve Wolf
Project Manager: Lauren Bowen
Director of Production: Jack Epsteen
Executive Producer: Laura Busino
Producer: Natalie Lum Freedman
Content, Print, and Art Producer: Kelly Grant
Digital Producer: Kate Blair
Account Leadership: Mark Durein, Claire Tudor
Marketplace Planning: John D’Acierno
Business Affairs Manager: Linda Nhan
Social Media Managers: Charlie Joslin and Eduardo Herrera
Media Planner: Molly Herman
Associate Media Director: Marianne Rush
Media Supervisor: Kelsey Caulkins
Communications Manager: Chelsey Korman
HVAC Engineers: Tom Johnson (Lennox Corporate), Alain Savard (Lennox Premier Dealer), Zack Giron and Yuval Giron – Lennox Premier Dealers from AZ Air Conditioning & Heating
Music: Toro Y Moi, starRo
Music Manager: Cameron Rath, owner of Vibe Coach
Production Company/Lead Artists: ASHOP CREW
Director: Fluke (President of ASHOP CREW)
Production: A’Shop Creative Studios, Inc.
Lead Artist/Curator: FLUKE
Project Coordinator: Pascale Godbout
Director of Photography/Editor: Mikael Carriau
Director of Photography/Editor: Jeremie Boivin
Artist: BACON
Artist: DODO OSE
Artist: 123KLAN
Artist: SLICK
Artist: ZEK ONE
Founder / CEO, DoStuff Media: Scott Owens
National Events Manager, DoStuff Media: Erin Shorts
DoLA Founder; Spaceland Presents President: Mitchell Frank
General Manager, DoLA: Ben de Ayora
Account Manager, DoLA: Melissa Aquino
Production Manager, DoLA: Jasper Kuo
Loading...
ClearChannel, WILD, MediaCom: Singapore National Council of Social Service (NCSS) 'See The True Me'
Agency: ClearChannel, WILD, MediaCom
Client: Singapore National Council of Social Service (NCSS)
Date: June 2016
“See The True Me” aims to change the mind set of Singaporeans towards persons with disabilities – recognising them as individuals for their abilities and strengths, enabling them to lead a more fulfilling life.
The interactive outdoor campaign features Wanyi, a young lady who has Down Syndrome, calling out to commuters for a high five. When a high five is given, Wanyi introduces herself via a video. The video leaves a call to action to visit the website to find out more.
Credits:
ClearChannel, MediaCom and WILD
Loading...
Colle + McVoy: USA Swimming 'Olympic Swimmers when they were just beginners'
Agency: Colle + McVoy
Client: USA Swimming
Date: July 2016
Ahead of the 2016 Rio Olympics, Colle + McVoy has created a video for USA Swimming that features footage of Olympian swimmers Michael Phelps, Ryan Lochte, Missy Franklin and Katie Ledecky when they were kids. The home videos show each athlete when they were just beginning to swim as children. According to the agency, the spot shows that "every world class athlete got their start the same way, as regular kids having fun in a pool." The one-minute film is part of a larger campaign called #SwimUnited.
Credits:
Editing: Ditch Edit/Aaron Nelson
Music: Marmoset Music
Music: Marmoset Music
Loading...
Geometry Global Cape Town: Iziko Slave Lodge Museum 'The Slave Calendar'
Agency: Geometry Global Cape Town
Client: Iziko Slave Lodge Museum
Date: June 2016
Credits:
Executive Creative Director: Anthony Walton, Howard Smiedt
Associate Creative Director: Gavin Wood
Copywriter: Quinton van Rooyen
Additional Credits: Senior Designer: Jedd McNeilage
Designer: Stuart Miller
Business Director: Karen Vermeulen
Group Account Director: FD Maijet
Account Executive: Kayla Noble
Project Director: Katherine Freemantle
Project Manager: Brett Matthews
Chief Creative Officer (Ogilvy & Mather Cape Town): Pete Case
Head of Retouching: Gavin Haywood
Production Manager: Ciska Visser
Photographer: David Prior
Associate Creative Director: Gavin Wood
Copywriter: Quinton van Rooyen
Additional Credits: Senior Designer: Jedd McNeilage
Designer: Stuart Miller
Business Director: Karen Vermeulen
Group Account Director: FD Maijet
Account Executive: Kayla Noble
Project Director: Katherine Freemantle
Project Manager: Brett Matthews
Chief Creative Officer (Ogilvy & Mather Cape Town): Pete Case
Head of Retouching: Gavin Haywood
Production Manager: Ciska Visser
Photographer: David Prior
Loading...
DDB New York: Cotton Incorporated '#CoolerInCotton'
Agency: DDB New York
Client: Cotton Incorporated
Date: July 2016
DDB New York has launched a national campaign for Cotton Incorporated called #CoolerInCotton. According to the agency, the campaign was "designed to remind consumers of cotton's warm weather benefits in the age of synthetic fibers." In a Broadway-style musical PSA, a cheerful singer walks viewers through the sticky situations that people may find themselves in if they don't wear cotton on a hot summer day.
Credits:
Chief Creative Officer: Icaro Doria
Creative Director: Cassandra Anderson
Associate Creative Director: Marilyn Kam
Senior Art Director: Mina Mikhael
Copywriter: Turan Tuluy
Head of Production: Ed Zazzera
Executive Producer: Teri Altman
Business Affairs Manager: Joanna Soliszko
Account Director: Deborah Broda
Management Supervisor: Lauren Solomon
Senior Account Executive: Tiffany Nungaray
Brand Planning Director: Jennifer Fox
Senior Social Strategist: Robin West
Associate Producer: Kelly Treadway
Print Producer: Joan Elsesser
Production Company: Caviar
Director: Henry Scholfield
Executive Producers: Michael Sagol, Jasper Thomlinson, Darren Foldes, Nicola Kenney
Producer: Giles Skillicorn
DP: Marc Gomez Del Moral
Choreographer: Olivier Casamayou
Costume: Alexandra Day
Art Director: Natasa Rogelj
Music: Mophonics
Composer/Executive Producer: Stephan Altman
Executive Producer: Shelley Altman
Editorial: Cosmo Street
Editor: Tom Scherma
Executive Producer: Maura Woodward
Producer: Anne Lai
Post Production Company: Framestore NY
Executive Producer: Derek Macleod-Veilleux
Senior Flame Artist: Martin Lazaro
Flame Artist: Greg Gaskins
Creative Director: Cassandra Anderson
Associate Creative Director: Marilyn Kam
Senior Art Director: Mina Mikhael
Copywriter: Turan Tuluy
Head of Production: Ed Zazzera
Executive Producer: Teri Altman
Business Affairs Manager: Joanna Soliszko
Account Director: Deborah Broda
Management Supervisor: Lauren Solomon
Senior Account Executive: Tiffany Nungaray
Brand Planning Director: Jennifer Fox
Senior Social Strategist: Robin West
Associate Producer: Kelly Treadway
Print Producer: Joan Elsesser
Production Company: Caviar
Director: Henry Scholfield
Executive Producers: Michael Sagol, Jasper Thomlinson, Darren Foldes, Nicola Kenney
Producer: Giles Skillicorn
DP: Marc Gomez Del Moral
Choreographer: Olivier Casamayou
Costume: Alexandra Day
Art Director: Natasa Rogelj
Music: Mophonics
Composer/Executive Producer: Stephan Altman
Executive Producer: Shelley Altman
Editorial: Cosmo Street
Editor: Tom Scherma
Executive Producer: Maura Woodward
Producer: Anne Lai
Post Production Company: Framestore NY
Executive Producer: Derek Macleod-Veilleux
Senior Flame Artist: Martin Lazaro
Flame Artist: Greg Gaskins
Loading...
BBDO Minneapolis: Dinty Moore 'Lumberjacked Lumbersexuals'
Agency: BBDO Minneapolis
Client: Dinty Moore
Date: July 2016
BBDO Minneapolis recently created a campaign for Dinty Moore to help the brand "bring back the true lumberjack" since today's lumberjacks are more like "lumbersexuals" who are often "spotted in a fitted flannel and trendy lace-up boots with freshly trimmed beards to match," according to the brand. For the campaign, the brand "went to the depths of Minnesota in search of a team of lumbersexuals to transform into real lumberjacks and, ultimately, compete in a professional lumberjack competition this summer." Earlier this month, four of these men competed in at the STIHL TIMBERSPORTS Series US Pro and Collegiate Championship, which Dinty Moore sponsored.
Credits:
Executive Creative Director: Noel Haan
Associate Creative Director: Kelly Gothier
Associate Creative Director: David Mackereth
Executive Producer: Debra Lustig
Group Account Director: Alison Siviter
Account Director: Angela Johnson
Account Executive: Jillian Brown
Production Company: Drive Thru
Executive Producer: Beth Wilson
Line Producer: Kat Wolffe
Director: Patrick Pierson
Editorial: Drive Thru
Editor: Mick Uzendoski, Nick Miller
Executive Producer: Beth Wilson
Sound Mix: Sister Boss
Engineer: Dan Kramer
Coloring: Company 3 (colorist: Siggy Ferstl)
Picture: Derek Johnson
Associate Creative Director: Kelly Gothier
Associate Creative Director: David Mackereth
Executive Producer: Debra Lustig
Group Account Director: Alison Siviter
Account Director: Angela Johnson
Account Executive: Jillian Brown
Production Company: Drive Thru
Executive Producer: Beth Wilson
Line Producer: Kat Wolffe
Director: Patrick Pierson
Editorial: Drive Thru
Editor: Mick Uzendoski, Nick Miller
Executive Producer: Beth Wilson
Sound Mix: Sister Boss
Engineer: Dan Kramer
Coloring: Company 3 (colorist: Siggy Ferstl)
Picture: Derek Johnson
Loading...
To keep up to date with all the latest advertising, design and creative projects from around the globe visit our Creative Works homepage where you can also vote for our global Creative Work of the Week winners.
Location:
Secondary categories:
Main Image:
Article Type:
Sponsored Content:
Non Sponsored Content
Choose Featured Video:
Random Featured Video
Badge Color:
Article Layout:
Section:
Agency