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Welcome to The Drum's US Creative Works.
As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, August 3.
To submit work for future publication, contact Minda Smiley.
Space150: Be The Match 'Be The Guy'
Agency: Space150
Client: Be The Match
Date: July 2016
Minneapolis nonprofit Be The Match, an organization operated by the National Marrow Donor Program, recently enlisted the help of its agency Space150 to create a campaign that would encourage young men (ages 18-24) to join its cause and help save lives. Because "men in this age group have the highest propensity to be a match for patients facing blood diseases, including lymphoma and leukemia," according to the agency, the nonprofit wanted to create something that would show how young men can truly make a difference despite their "peculiarities." The result is a funny social campaign that includes 12 short videos featuring young men doing all sorts of bizarre things - everything from skateboarding on a treadmill to dancing in a hot dog costume. Each video ends with the message: "This guy could save a life." The videos are running on Snapchat, Reddit, Twitch, Facebook and Instagram.
Credits:
Chief Creative Officer: Brock Davis
Executive Creative Director: Brian Ritchie
Creative Director: Chad Nauta
Copywriter: Jon Reine
Art Director/Designer: Nate Eul
Executive Producer: Henni Iwarsson
Producer: Tammy Auel
Production Company: Bottle Rocket
Director: Nick Losq
Edit: Channel Z
Music: HiFi Project
Sound/Mix: SisterBoss
Color: Nice Shoes
Executive Creative Director: Brian Ritchie
Creative Director: Chad Nauta
Copywriter: Jon Reine
Art Director/Designer: Nate Eul
Executive Producer: Henni Iwarsson
Producer: Tammy Auel
Production Company: Bottle Rocket
Director: Nick Losq
Edit: Channel Z
Music: HiFi Project
Sound/Mix: SisterBoss
Color: Nice Shoes
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Wieden + Kennedy Portland: Nike 'Unlimited Future'
Agency: Wieden + Kennedy Portland
Client: Nike
Date: July 2016
Nike has rolled out a humorous ad that parodies motivational speeches given by coaches before big games. Created by Wieden + Kennedy Portland, the video features actor Bobby Canavale giving an inspirational speech to a room full of babies in cribs. As the film progresses, the viewer sees that the babies are actually infant versions of athletes including Serena Williams, LeBron James and others. According to the agency, Cannavale's speech is built around the idea that "everyone will face obstacles in their lives, but ultimately they will determine their own destinies."
Credits:
Global Creative Directors: Alberto Ponte, Ryan O’Rourke
Interactive Director: Dan Viens
Executive Producer: Matt Hunnicutt
Copywriter: Josh Bogdan
Art Director: Pedro Izique
Agency Producer: Erin Goodsell
Digital Producer: Patrick Marzullo, Keith Rice
Strategic Planning: Andy Lindblade, Nathan Goldberg, Reid Schilperoort
Media/Comms Planning: Danny Sheniak, John Furnari, Brian Goldstein, Jocelyn Reist
Account Team: Chris Willingham, Alyssa Ramsey, Corey Woodson, Anna Boteva, Carly Williamson
Production Company: Superprime
Director: Damien Chazelle
Executive Producer: Rebecca Skinner
Head of Production: Roger Zorovich
Line Producer: William Green
Director of Photography: Rodrigo Prieto
Production Designer: Melanie Jones
Casting: Dan Bell Casting
Editorial Company: Exile
Editor: Eric Zumbrunnen
Assistant Editor: Dusten Silverman
Post Producer: Brittany Carson
Executive Post Producer: Carol Lynn Weaver
Head of Production: Jennifer Locke
VFX Company: The Mill
2D Lead Artist: Adam Lambert
2D Artists: Joy Tiernan, Jason Bergman
Matte Painting: Rasha Shalaby
VFX Producer: Alex Bader
VFX Coordinator: Samantha Hernandez
Executive VFX Producer: Enca Kaul
Shoot Supervisor: Phil Crowe, Tim Rudgard
Company: The Mill
Colorist: Adam Scott
Executive Producer: Thatcher Peterson
Color Producer Diane Valera
Music Company: Beacon Street Studios
Composer: John Nau
Executive Producer: Adrea Lavezzoli
Music Company: Walker
Composer: Frédéric Chopin
Track Name: Bereceuse, Op. 57
Arranger: McKenzie Stubbert
Executive Producer: Sara Matarazzo
Senior Producer: Abbey Hickman
Music Coordinators: Jacob Piontek, Marissa Hernandez
Artist: Santigold
Track Name: "Kicking Down Doors"
Music Supervision: Walker
Sound Design Company: Barking Owl
Sound Designer: Michael Anastasi
Creative Director: Kelly Fuller Bayett
Producer: Ashley Benton
Music/Sound/Mix Company: Lime Studios
Audio Mixer: Rohan Young
Audio Assistant: Ben Tomastik
Executive Producer: Susie Boyajan
Interactive Director: Dan Viens
Executive Producer: Matt Hunnicutt
Copywriter: Josh Bogdan
Art Director: Pedro Izique
Agency Producer: Erin Goodsell
Digital Producer: Patrick Marzullo, Keith Rice
Strategic Planning: Andy Lindblade, Nathan Goldberg, Reid Schilperoort
Media/Comms Planning: Danny Sheniak, John Furnari, Brian Goldstein, Jocelyn Reist
Account Team: Chris Willingham, Alyssa Ramsey, Corey Woodson, Anna Boteva, Carly Williamson
Production Company: Superprime
Director: Damien Chazelle
Executive Producer: Rebecca Skinner
Head of Production: Roger Zorovich
Line Producer: William Green
Director of Photography: Rodrigo Prieto
Production Designer: Melanie Jones
Casting: Dan Bell Casting
Editorial Company: Exile
Editor: Eric Zumbrunnen
Assistant Editor: Dusten Silverman
Post Producer: Brittany Carson
Executive Post Producer: Carol Lynn Weaver
Head of Production: Jennifer Locke
VFX Company: The Mill
2D Lead Artist: Adam Lambert
2D Artists: Joy Tiernan, Jason Bergman
Matte Painting: Rasha Shalaby
VFX Producer: Alex Bader
VFX Coordinator: Samantha Hernandez
Executive VFX Producer: Enca Kaul
Shoot Supervisor: Phil Crowe, Tim Rudgard
Company: The Mill
Colorist: Adam Scott
Executive Producer: Thatcher Peterson
Color Producer Diane Valera
Music Company: Beacon Street Studios
Composer: John Nau
Executive Producer: Adrea Lavezzoli
Music Company: Walker
Composer: Frédéric Chopin
Track Name: Bereceuse, Op. 57
Arranger: McKenzie Stubbert
Executive Producer: Sara Matarazzo
Senior Producer: Abbey Hickman
Music Coordinators: Jacob Piontek, Marissa Hernandez
Artist: Santigold
Track Name: "Kicking Down Doors"
Music Supervision: Walker
Sound Design Company: Barking Owl
Sound Designer: Michael Anastasi
Creative Director: Kelly Fuller Bayett
Producer: Ashley Benton
Music/Sound/Mix Company: Lime Studios
Audio Mixer: Rohan Young
Audio Assistant: Ben Tomastik
Executive Producer: Susie Boyajan
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The Martin Agency: Geico 'Marco Polo: It's Not Surprising'
Agency: The Martin Agency
Client: Geico
Date: July 2016
Geico has launched a new savings campaign called "It's Not Surprising." Created by The Martin Agency, the campaign "features real customers with actual savings amounts shown."
Credits:
Chief Creative Officer: Joe Alexander
Group Creative Director: Steve Bassett
Group Creative Director: Wade Alger
Creative Director: Sean Riley
Senior Copywriter II: Ken Marcus
Executive Producer: Brett Alexander
Broadcast Producer: Brian Camp
Associate Broadcast Producer: Coleman Sweeney
Junior Broadcast Producer: Sara Montgomery
Account Director: Ben Creasey
Account Supervisor: Allison Hensley
Account Executive: Jon Glomb
Account Coordinator: Allie Waller
Business Affairs Supervisor: Suzanne Wieringo
Financial Account Supervisor: Monica Cox
Senior Production Business Manager: Amy Trenz
Project Manager: Karen McEwen
Production Company: RadicalMedia
Director: Steve Miller
Executive Producer: Gregg Carlesimo
Head of Production: Frank Dituri
Producer: Jonathan Dino
Editorial Company: MackCut
Editor: Ian MacKenzie
Assistant Editor: Mike Leuis
Executive Producer: Gina Pagano
Producer: Sabina-Elease Utley
Sound Design: Sam Shaffer
Editorial Company: Running With Scissors
Assistant Editor: Drew Neuhart
Telecine: The Mill
Colorist: Fergus McCall
Finishing/VFX: RWS
Flame Artist: Chris Hagen
Flame Assistant: Paul Widerholt
Post Producer: Katherine Leatherwood
Audio Post Company: Rainmaker Studios
Senior Sound Designer: Jeff McManus
Executive Producer, Owner: Kristin O’Connor
General Manager/Scheduler: Clinton Spell II
Group Creative Director: Steve Bassett
Group Creative Director: Wade Alger
Creative Director: Sean Riley
Senior Copywriter II: Ken Marcus
Executive Producer: Brett Alexander
Broadcast Producer: Brian Camp
Associate Broadcast Producer: Coleman Sweeney
Junior Broadcast Producer: Sara Montgomery
Account Director: Ben Creasey
Account Supervisor: Allison Hensley
Account Executive: Jon Glomb
Account Coordinator: Allie Waller
Business Affairs Supervisor: Suzanne Wieringo
Financial Account Supervisor: Monica Cox
Senior Production Business Manager: Amy Trenz
Project Manager: Karen McEwen
Production Company: RadicalMedia
Director: Steve Miller
Executive Producer: Gregg Carlesimo
Head of Production: Frank Dituri
Producer: Jonathan Dino
Editorial Company: MackCut
Editor: Ian MacKenzie
Assistant Editor: Mike Leuis
Executive Producer: Gina Pagano
Producer: Sabina-Elease Utley
Sound Design: Sam Shaffer
Editorial Company: Running With Scissors
Assistant Editor: Drew Neuhart
Telecine: The Mill
Colorist: Fergus McCall
Finishing/VFX: RWS
Flame Artist: Chris Hagen
Flame Assistant: Paul Widerholt
Post Producer: Katherine Leatherwood
Audio Post Company: Rainmaker Studios
Senior Sound Designer: Jeff McManus
Executive Producer, Owner: Kristin O’Connor
General Manager/Scheduler: Clinton Spell II
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Digital Pulp and Sweet Sadie: Biotrue 'Biotruth'
Agency: Digital Pulp and Sweet Sadie
Client: Biotrue
Date: July 2016
Bausch + Lomb’s Biotrue contact lens solution has launched a second wave of digital videos for its ongoing “Biotruth” campaign. Each video features a "Biotruth moment," which is defined as a "moment when people realize that their contact lenses can't keep up with them." Created by Digital Pulp and Sweet Sadie, the videos are running on Hulu as well as YouTube, Facebook, and Instagram.
Credits:
Digital Pulp
Chief Creative Officer: Gene Lewis
Account Director: Susan Reiter
Management Supervisor: Amanda McCormick
Account Supervisor: Marissa Cinelli
Account Executive: Rachel Rottenberg
Sweet Sadie
CD/ EP: Rachel Lederman
EP: Xavier Melendez
CD/Writer: Jay Sandusky
Director: Stephen Pearson
DP: Noah David Smith
AD: TJ Sansone
Producer: Will Tatum
Production Designer: Ryan Cooper
Art Director: Mike Blain
Wardrobe: Heather Howard
Ward. Asst.: Dorothy Carlton
Editor: Charlie Cusumano
Assistant Editor: Mickey Todiwala
VFX: Eddie Wiseman
Sound Design: Pomann Sound, Bob Pomann and Justin Kaupp
Colorist: Matthew Rosenblum
Chief Creative Officer: Gene Lewis
Account Director: Susan Reiter
Management Supervisor: Amanda McCormick
Account Supervisor: Marissa Cinelli
Account Executive: Rachel Rottenberg
Sweet Sadie
CD/ EP: Rachel Lederman
EP: Xavier Melendez
CD/Writer: Jay Sandusky
Director: Stephen Pearson
DP: Noah David Smith
AD: TJ Sansone
Producer: Will Tatum
Production Designer: Ryan Cooper
Art Director: Mike Blain
Wardrobe: Heather Howard
Ward. Asst.: Dorothy Carlton
Editor: Charlie Cusumano
Assistant Editor: Mickey Todiwala
VFX: Eddie Wiseman
Sound Design: Pomann Sound, Bob Pomann and Justin Kaupp
Colorist: Matthew Rosenblum
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McCann New York: Tommee Tippee 'The Cutest Cause'
Agency: McCann New York
Client: Tommee Tippee
Date: July 2016
Baby product brand Tommee Tippee has rolled out a video that encourages moms to donate their old baby bottles and instead purchase the brand's Ultra Bottle. According to McCann New York, the agency behind the campaign, the Ultra Bottle's "innovative design makes the old, inferior bottles unnecessary." But instead of throwing away old bottles, Tommee Tippee has created 'The Cutest Cause' - a charitable effort that allows mothers to ship their used bottles to baby animals at the Cincinnati Zoo. According to McCann New York, "The Cutest Cause hang tags on Ultra Bottle packaging in select Babies ‘R Us stores across the U.S. include prepaid shipping labels addressed to the Cincinnati Zoo nursery, which customers can fix directly to the Ultra package and use this to ship out their secondhand bottle donations."
Credits:
Chief Creative Officer North America: Eric Silver
Co-Chief Creative Officers, McCann NY: Tom Murphy & Sean Bryan
Global Creative Director: John Mescall
Creative Directors: Jillian Goger & Matt Swinburne
Art Director: Lizzie Wilson
Senior Designer: Ethan Buller
Junior Designer: Shelby Hipol
Chief Production Officer: Nathy Aviram
Senior Integrated Producer: Craig Sklaver
Group Account Director: Laura Decker
Account Executive: Rebecca Boulton
Senior Strategist: Amanda Perring
Associate Project Manager: Megan Flannery
Senior Production Business Manager: Ken Krausgill
Co-Chief Creative Officers, McCann NY: Tom Murphy & Sean Bryan
Global Creative Director: John Mescall
Creative Directors: Jillian Goger & Matt Swinburne
Art Director: Lizzie Wilson
Senior Designer: Ethan Buller
Junior Designer: Shelby Hipol
Chief Production Officer: Nathy Aviram
Senior Integrated Producer: Craig Sklaver
Group Account Director: Laura Decker
Account Executive: Rebecca Boulton
Senior Strategist: Amanda Perring
Associate Project Manager: Megan Flannery
Senior Production Business Manager: Ken Krausgill
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Rokkan: Café de Colombia 'Taste-Tested for Greatness'
Agency: Rokkan
Client: Café de Colombia
Date: July 2016
Rokkan has created a campaign for Café de Colombia called 'Greatness is Brewing' to reintroduce Colombian coffee to a new generation. According to Rokkan, Café de Colombia's creative agency of record, the campaign - which parodies man's first landing on the moon - is "meant to reinforce the importance of a coffee bean’s origin since the resulting brew is so often a crucial fuel that drives breakthrough work."
Credits:
Chief Creative Officer: Brian Carley
Chief Strategy Officer: Sean Miller
SVP, Chief Delivery Officer: Joe Tao
SVP, Client Partnership: Matt Garcia
SVP, Media and Analytics: Lindsay Williams
Senior Media Strategist: Lorraine Schwartz
Strategy Director: Emily Garvey
Strategist: Spice Walker
Creative Director: Jeff Samson
Creative Director: Anthony DiPaula
Art Director: Brad Kranjec
Copywriter: Tommy Dudley
Executive Producer (Hone Production): Greg Tharp
Senior Producer (Hone Production): Tina Lam
VP, Client Partnership: Kaitlyn Brenner
Account Supervisor: Jenna Clapp
Production Company: Soft Citizen
Managing Partner, Executive Producer: Eva Preger
Executive Producer: Link York
Head of Production: Rob Burns
Director: Aircastle
Line Producer: Merrie Wasson
Production Designer: Jesson Moen
Production Coordinator: Kelsey Larkin
Production & Post Coordinator: Kyle Sanderson
Editorial/Finishing: Fluid Editorial
Editor: John Piccolo
Assistant Editor: Stephen Ortega
Executive Producer: Laura Relovsky
Senior Producer: Valerio Iorio
VFX Artist: Chris Davis
Flame Assist: Cliff Moller
Graphics: Scout/Marc Boutges
Audio: Mr Bronx
Executive Producer: Claudia Gaspar
Mixer: Eric Hoffman
Color: Company 3
Colorist: Jaime O’Bradovich
Producer: Katie Andrews
Digital Producer: Lucy Adams
Front End Developer: Dusan Milko
Experience Design: Jeff Lagasca
Chief Strategy Officer: Sean Miller
SVP, Chief Delivery Officer: Joe Tao
SVP, Client Partnership: Matt Garcia
SVP, Media and Analytics: Lindsay Williams
Senior Media Strategist: Lorraine Schwartz
Strategy Director: Emily Garvey
Strategist: Spice Walker
Creative Director: Jeff Samson
Creative Director: Anthony DiPaula
Art Director: Brad Kranjec
Copywriter: Tommy Dudley
Executive Producer (Hone Production): Greg Tharp
Senior Producer (Hone Production): Tina Lam
VP, Client Partnership: Kaitlyn Brenner
Account Supervisor: Jenna Clapp
Production Company: Soft Citizen
Managing Partner, Executive Producer: Eva Preger
Executive Producer: Link York
Head of Production: Rob Burns
Director: Aircastle
Line Producer: Merrie Wasson
Production Designer: Jesson Moen
Production Coordinator: Kelsey Larkin
Production & Post Coordinator: Kyle Sanderson
Editorial/Finishing: Fluid Editorial
Editor: John Piccolo
Assistant Editor: Stephen Ortega
Executive Producer: Laura Relovsky
Senior Producer: Valerio Iorio
VFX Artist: Chris Davis
Flame Assist: Cliff Moller
Graphics: Scout/Marc Boutges
Audio: Mr Bronx
Executive Producer: Claudia Gaspar
Mixer: Eric Hoffman
Color: Company 3
Colorist: Jaime O’Bradovich
Producer: Katie Andrews
Digital Producer: Lucy Adams
Front End Developer: Dusan Milko
Experience Design: Jeff Lagasca
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Zambezi: Autotrader 'DrivenByStyle Miami Experience'
Agency: Zambezi
Client: Autotrader
Date: July 2016
In collaboration with its creative agency Zambezi, Autotrader recently created an installation and interactive experience that allowed people to project the color of their clothes onto a car. The experience, which took place in Miami a few weeks ago, was brought to life through color detection paired with 3D projection mapping technology. According to the agency, the installation was "created to bring to life how Autotrader, the most visited car shopping website, helps people find a car that matches their lifestyle." UK-based studio UNIT9 helped develop and executive the experience.
Credits:
Founder, Chief Executive Officer: Chris Raih
Partner, Executive Creative Director: Josh DiMarcantonio
Associate Creative Director: Ben George
Associate Creative Director: Nick Rodgers
Senior Art Director: Max Pollak
Senior Copywriter: Brian Hallisey
Partner, Head of Content: Alex Cohn
Partner, Executive Director of Technology: Justice Erolin
Sr. Digital Producer: Ziv Sibony
Producer: Katrina Nahikian
Partner, Managing Director: Pete Brown
Account Director: Matt Kline
Account Supervisor: Lauren Bondell
Account Executive: Tori Tessalone
Project Manager: Courtney Szews
Chief Strategy Officer: Kristina Jenkins
Group Strategy Director: Ryan Richards
Strategist: Keely Galgano
Production Company: Unit 9
Director: Andrew Gage
Creative Partner: Michelle Craig
Creative Director: Sean Pruen
Director of Photography: Bart Tau
Executive Producer: Luca DeLaurentiis
Producer: Vianney Comot
Production Manager: Andrew Nathanson
Editorial: Blink Studios
Editor: Paul Oh
Assistant Editors: Sasha Perry
Partner, Executive Creative Director: Josh DiMarcantonio
Associate Creative Director: Ben George
Associate Creative Director: Nick Rodgers
Senior Art Director: Max Pollak
Senior Copywriter: Brian Hallisey
Partner, Head of Content: Alex Cohn
Partner, Executive Director of Technology: Justice Erolin
Sr. Digital Producer: Ziv Sibony
Producer: Katrina Nahikian
Partner, Managing Director: Pete Brown
Account Director: Matt Kline
Account Supervisor: Lauren Bondell
Account Executive: Tori Tessalone
Project Manager: Courtney Szews
Chief Strategy Officer: Kristina Jenkins
Group Strategy Director: Ryan Richards
Strategist: Keely Galgano
Production Company: Unit 9
Director: Andrew Gage
Creative Partner: Michelle Craig
Creative Director: Sean Pruen
Director of Photography: Bart Tau
Executive Producer: Luca DeLaurentiis
Producer: Vianney Comot
Production Manager: Andrew Nathanson
Editorial: Blink Studios
Editor: Paul Oh
Assistant Editors: Sasha Perry
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