Aldi has unveiled its Christmas ad highlighting how Australians warmly welcome unexpected guests during the annual holiday.
The spot, created by BMF, begins with Santa Claus crashing his sleigh in the Australian outback. After he is rescued by a local, Santa digs in to help out the local community by building fences, shearing sheep and drinking at the local pub.
We see Santa spend Christmas in the bush with the rural community in a bid to demonstrate the insight that there is always one unexpected guest at Christmas that is welcomed with open arms.
Paul Coles, general manager, Aldi at BMF said, “We’re incredibly proud of the Christmas campaign this year. It’s a quintessential Aussie Christmas story with an abundance of food, family, friends and Santa - all set against a beautiful backdrop of the Australian outback. With an impressive range of quality Christmas fare, at the lowest possible prices, it really is the more the merrier with Aldi.”
Mark Richardson, marketing director, Aldi said: “Each and every year we work tirelessly to improve our incredible Christmas range and quality so that our customers can enjoy their Christmas, spoil their loved ones and all for the lowest possible prices.
"Our aim this year was to use the 'More the Merrier' platform to tell a great Christmas story and at the same time showcase our amazing offer. We’re really proud of the outcome.”
