NRMA Insurance is urging people to be extra careful on the road during the Christmas holiday period.
The campaign titled ‘Don’t Drive Naughty, Drive Nice’ created by The Monkeys and directed by Marc Foster, narrates the story of a young girl who is trying to get her stressed-out dad to drive nice and be more careful.
As part of the campaign, kids from around New South Wales and Queensland were asked to show why adults should ‘drive nice’. Also, a Facebook augmented reality camera effect has been created that allows viewers to look like the brand film’s hero toy bunny and share the 'Don’t Drive Naughty, Drive Nice' message.
NRMA marketing director, Sally Kiernan, said: “We know that Christmas is a time of the year when the importance of family is heightened, bringing with it a spirit of togetherness and connection. It is also one of the busiest periods on our roads so it's more important than ever to ‘Drive Nice’."
The Monkeys co-founder and group chief creative officer, Scott Nowell, said: “Christmas holidays are a joyous time, but there’s immense stress around finishing work and getting the family on the road. NRMA Insurance wants to make sure that Australians are driving safe, bringing to light what is most important – family.”
: '#DontDriveNaughty'
