Creative Works 9 November featuring You Agency, Publicis New York and FHF

uThe winners of the latest Creative Works have been revealed in the 9 November issue of The Drum.

Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront. 

UK Readers' Favourite

YOU Agency: GBK 'Vote Rump'

Agency: YOU Agency

Client: GBK

Date: October 2016

YOU answered the brief from GBK, which asked for a communications strategy to regain thought leadership having been the original premium burger joint in the UK since 2001. Due to dozens of new entrants in the UK market it needed to leverage its brand further to cut through the noise. YOU’s creative hive then came up with the ‘Vote Rump’ campaign, aimed to play on the fact that GBK’s burgers are so good they could get voted as a party candidate for the U.S election, with the strapline – Vote Rump, our thickest burger ever.

YOU Agency have developed the creative idea further with payoff lines, such as;

‘It’s a no-brainer’
‘It’s really rich and incredibly cheesy’
‘It’s a bit of an arse’

GBK loved the idea so much they are going to market with a specially developed Rump Burger in all of their 78 restaurants for the course of the campaign.

 

Credits:
 

 

Executive Creative Director: Kat Mitchell
Art Director: Conor Murphy, Jason Vrakas
Copywriter: Kat Mitchell, Jason Vrakas
Additional Credits: Typographer/Designer: Conor Murphy
Head of Client Services: Anna King
Senior strategic planner: Beverly Mail
Media account manager: Harriet Gorman
Manging Director: Gary Grant 

Tags: Europe, creative work of the week, Ad of the Week, creative work of the month

 

 

 

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Due to dozens of new entrants in the UK market GBK turned to You Agency with a brief to help the restaurant chain regain thought leadership as the UK’s original premium burger joint. You’s creative team came up with the ‘Vote Rump’ campaign, aimed to play on the fact GBK’s burgers are so good they could get voted as a party candidate for the US election with the streamline - Vote Rump, our thickest burger ever. 

US Readers' Favourite

Publicis New York has created a touching short film for non-profit UNOS inspired by true events and real-life relationships. In the film, a middle-aged man is shown skinny dipping, playing the drum and backpacking as his subdued wife accompanies him. Halfway through his wife hands him a slip of paper and it becomes clear he’s completing his organ donor’s bucket list.

Sponsor's Choice

Trying to master the power of technology is notoriously harder as you get older, however, BT have released it’s latest advert ‘Grannies try Snapchat’ which promotes how the fun social media app can pick you up on a down day.

The playful advert is based upon a social experiment that BT managed, involving eight over-65s using the popular Snapchat lense. The advert captures their first reactions ranging from pure laughter to bewilderment.

We love the simple way the advert captures technology spanning all generations to enable communication. This uncomplicated amusing advert will definitely brighten your day.

Jada Balster, marketing director EMEA, Workfront

​The 9 November issue of The Drum also features Disney UK, FCB Inferno, Publicis UK, J. Walter Thompson London, TBWA and Ragged Edge in the Creative Works.