Creative Works featuring 18 Feet & Rising, Now, Saatchi & Saatchi London and more

Since retiring the iconic catalogue in 2015, Littlewoods.com has been working on a revitalisation of the 84-year-old brand to even more clearly explain the unique benefits of the Littlewoods.com offering. 

The new positioning is summed up in the line ‘Own it!’ and is brought to life with an £8m Christmas campaign.  

The TV element of the campaign dramatises the moment when families across Britain wrap up warm, post-Christmas dinner and venture out for their annual Christmas Day family walk. On the walk, each family member wants to wear their new Christmas clothes and test out their new toys and gadgets. The epic tone of the ad is humorously exaggerated by Alt Rock track - Jungle by X Ambassador.

 

 

This winter, Harvey Nichols is celebrating all things Italian with a new campaign called “Britalia” (pronounced “Brit-alia”). The global promotion sees the luxury retailer bring the best of Italian style, beauty, food, drink, culture and lifestyle to its customers, and, as part of the promotion, Harvey Nichols is unleashing a tongue-in-cheek campaign to support it.

Famous for its distinctive and award winning campaigns that are honest, unique and pioneering in the competitive seasonal advertising landscape, the ‘Britalia’ campaign video, which has been created by Adam&EveDDB, sees Harvey

Nichols steal the best Italian food, drink, fashion and beauty leaving the Italians empty-handed.

 

 

With consoles and video games on millions of Christmas lists again this year, retailer Game has enlisted the help of star of The Inbetweeners, James Buckley.

Buckley, who has his own gaming YouTube channel called ‘Completed It Mate’, kicks off the campaign by posting a video telling his subscribers how he’s making easy money from GAME. He’s able to sit smugly in his own room, making gaming videos like he does every day, and cash-in just by holding up a product or two. In short, he’s proud to be a ‘sellout’ – it’s a no-brainer.

As the campaign unfolds week-by-week, Game make more and more demands of the star, taking over his room with branded paraphernalia and taking over his life with ludicrous demands.

In total there will be 13 TV and video on demand spots featuring James from October 27 through until Christmas.

DFS, the UK’s biggest sofa manufacturer and retailer, has partnered with Oscar-winning studio Aardman to create a multichannel advertising campaign that heroes its talented team of craftsmen and women.

The campaign - which features 14 DFS employees drawn from the sofa firm’s three UK factories in Derbyshire, Nottinghamshire and South Yorkshire - is designed to shine the spotlight on the hard work, technique and artistry of the DFS team who hand-make customer orders all year round, honing in on the busy run up to Christmas.

 

In what is Sky Cinema’s first Christmas campaign since its successful relaunch from Sky Movies. Audiences will be taken through themed advent calendar doors, providing a glimpse at some of the world-famous movies that will premiere on Sky Cinema throughout the festive season: Jungle Book; The Revenant, Deadpool and Zootropolis - all part of Sky Cinema’s ‘New Premiere Every Day’ offering.

Created by WCRS and directed by Noah Harris – who has previously directed work for Asus and Google – the intricate scenes featured in the advert have been specially created using both hand-drawn and CGI animations, as well as combining new and existing footage from filmmakers across the globe.

Visual effects specialists nineteentwenty were tasked with creating the advent calendar and its magical wintery world. They created a seamless camera move combining new and existing footage from filmmakers across the globe.

A team of animators, crew, and producers brought the enchanted advent calendar to life. Each animation required a huge number of man-hours with the team dedicated to produce this stunning animated advert.

 

The countdown to Christmas has begun and Manchester City are calling on Cityzens across the globe to celebrate with them this festive season.

For a second year, Manchester City are kicking the celebrations off with their official Christmas photo - but this time there’s a video and a twist. The photo and video feature stars and legends from across the Club wearing City’s annual Christmas jumpers as they face off in a snowball fight refereed by none other than Manchester City manager, Pep Guardiola.

Representing team #CitySanta are Kevin de Bruyne, Steph Houghton, Mike Summerbee and Willy Caballero, whilst Vincent Kompany, Toni Duggan, Paul Dickov and Angelino make up team #CityElf.

As the build up to Christmas continues, fans can get involved by voting for their favourite side and taking part in a range of festive competitions both online and at the Etihad Stadium on a matchday. The winning team will be announced at 10:00AM on Christmas Eve and everyone who has voted for that team will be entered into a prize draw to present the champions with the inaugural Manchester City Christmas trophy.

The Christmas jumpers representing each team are available online and at all official Manchester City Stores. As part of this year’s Cityzens Giving campaign, the Club will donate an additional £5 for every jumper purchased to local community football projects in Manchester, run by City in the Community, who this year celebrate 30 years of empowering lives through football. *

With a Christmas competition for everyone to get involved in, an all-new festive retail line and the opportunity to support local football projects, the festive cheer at Manchester City is in full swing and there’s even more to look forward to.

 

Currys PC World today has revealed its new Christmas campaign, Get It Right.

Featuring a variety of interactions between British families, the ads aim to demonstrate that Currys PC World understands it’s difficult to get the best gifts to make your Christmas perfect, and sometimes you need to drop an unsubtle hint to your family to get it right.

In each of the ads, viewers are given a glimpse into different settings where families are participating in recognisable Christmas scenarios, such as putting up the Christmas lights, attending the much-anticipated school nativity, knitting Christmas jumpers or decorating the Christmas tree.

As each of these moments unfold, our protagonists seize the opportunity to drop their loved ones a not-so-subtle hint about their dream gift this Christmas, leaving their loved ones in disbelief as to how far they’re willing to go to share this crucial message.

While the ads are full of humour and light-hearted moments, they also demonstrate that the retailer has the right prices, right products and right services to help customers get it right this Christmas.

The ads aim to position Currys PC World as the solution to this problem, by offering the expertise and advice you need to choose the right gadgets for any home entertainment, home preparation, and gifting, all at the right prices.

 

Set to the track ‘Adventurers’, by singer/songwriter, Holley Maher, Virgin Experience Days’ festive film features a young couple as they exchange Christmas gifts.  Presented with an empty photograph frame, the puzzled young chap soon realises his present includes a Virgin Experience Day gift pack.  The short animation then zooms in on some of the twosomes’ adventures together, memories now framed on the mantelpiece and never forgotten.

The campaign builds on the current UK lifestyle trend towards ‘doing stuff not buying stuff’ after Virgin Experience Days saw a pickup in demand for experience gifts as the UK turns its back on material things.

The animation, developed in-house by Virgin Experience Days Lead Designer, Craig Francies, has been created using Modo.

The advert, featuring the strapline ‘What memories will you create this Christmas?’ launches on the online retailer’s web site on Thursday, 3rd November and will feature in a digital, social and YouTube campaign including the hashtag #ChristmasToRemember.

 

PICS IN FOLDER

Argos has turned to speed, adrenaline and excitement for its 2016 Christmas advertising campaign, following last year’s extreme snowboarding ‘Just Can’t Wait for Christmas’ spot. This evening, the retailer will unveil another high-octane spectacular – this time featuring five eight-foot tall, neon yetis, hurtling through the streets of a snowy town on ice-skates to deliver Christmas goods at extraordinary speed.

Created by CHI&Partners and directed by Henry Scholfield through Caviar, the 60” ‘Christmas Yetis’ advert is a whirlwind of excitement, energy and colour, reflecting the market-leading speed of Argos’ Fast Track Same Day delivery service and 60-second in-store collection promise. Set against an exclusive adaptation by the Berlin Philharmonic Orchestra of Danny Elfman’s “What’s This?”, the spot creates a palpable sense of excitement and anticipation.

It was shot in camera on a purpose-built skating track in the picturesque centre of Warsaw, and stars five semi-professional ice skaters – with more than a century’s experience collectively – as the yetis. Based on the folklore that yetis move twice as fast as the average human, the Argos yetis leap and carve round corners like lightning on their skates – collecting, playing with and delivering Argos’ top products as they go, from Beats headphones, Virtual Reality headsets and Dyson vacuum cleaners to Fitbit, GoPro and Furby products.

The yetis are led by Peter Hallam (in orange), twice British Figure Skating Champion and holder of five international Gold medals as well as two silver medals at the Senior British Figure Skating Championships. The remaining blue, pink, green and purple yetis are played by George Southall (in blue), who is recognised as one of the best amateur freestyle skaters in the UK; professional Adrian Jack (in pink), a principal in Disney on Ice; and professional ice hockey players Brad Slade (in green) and Kevin McGlynn (in purple).

It’s Aldi! Discount supermarket Aldi was finally unveiled as the brand behind the anonymous teasers which were planted across the country, featuring a lone carrot and the verse, ‘Legends aren’t born they’re grown’.

The discounters Christmas advert titled, The Amazing Christmas Carrot, finally puts to rest the curiosity behind the carrot. The advert follows the plight of Kevin The Carrot, who at 3 inches tall, embarks on a dangerous quest through a lavish Christmas spread to meet Santa, all the while passing treacherous conditions before him: tumbling Specially Selected Goose Fat Roast Potatoes; an Everest of ice cubes chilling a bottle of Veuve Monsigny Champagne Brut and a flaming Specially Selected Exquisite Vintage Pudding.

The story ends well as viewers see Kevin The Carrot swing bravely onto the chimney breast and land, albeit exhausted, next to a perfectly placed Specially Selected Mince Pie. The ending will bring a smile to even the steeliest of hearts as we see Kevin The Carrot close his eyes and - with the magic of Christmas - we see him fly high in the sky on Santa’s sleigh over London, Glasgow and Bristol.

 

 

This year’s ad campaign, produced by creative agency Mother and directed by award winning director John Dower, aims to inspire more thoughtful gifting. By placing notonthehighstreet’s small creative business Partners at the heart of the campaign and by using magical realism to tell the story behind the products - viewers will be encouraged to believe in the magic of giving a carefully chosen gift which is beautifully made and really means something.

Set in documentary style, the advert opens to reveal a Partner in his workshop, sanding down a personalised Christmas box whilst agreeing that this is his busiest time of year. The camera then moves to the second maker who is seen creating bespoke jewellery whilst commenting ‘it must mean a lot to people knowing that something has been made by us’. However, it isn’t until the third elf puts her hair behind a pointy ear when you realise all is not what it seems, and a reindeer and 5LEIGH number plate, confirm your thoughts to be true.

 

Made by creative agency 18 Feet & Rising, and celebrating the slow building anticipation of the festive season’s arrival, and the all-encompassing excitement when it finally arrives, the ‘Christmas is Coming For You’ campaign does it all with a fast-paced and fashionable House of Fraser twist.

 

Morrisons advertising will this year focus on the role that food plays in the special customs of Christmas.  It will feature the traditional games that families play, the anticipation ahead of Christmas Day, finding space for the festive food - and the role that Morrisons’ foodmakers play in preparing it. 

Asda has launched a customer-centric Christmas campaign with a difference - an integrated campaign that promises to bring to life the excitement of the entire festive season under the tagline ‘Christmas made Better’.

The campaign is made up of 26 individual moments of Christmas, moving in rhythm with the season and building up the anticipation that we all feel in the run up to the big day. It will show the range of festive treats and products available at Asda - following the festive customer journey to ensure we are providing everything they need to have a great Christmas, their way.

The customer has played a key part in the development of the approach, with in depth research and insight steering the marketing direction.

 

Intu, the owner of some of the UK’s largest and most popular shopping centres, is launching a new TV campaign under a new brand platform this Christmas: ‘Your kind of shopping’.

The Christmas campaign, created by Now, features beautifully and painstakingly crafted bird puppets inspired by stage shows such as War Horse and The Lion King to personify seven different types of shoppers and shopper behaviours - from the ‘Last Minute Panic Shopper’ in a flap to the ‘Wise Shopper’. The message of the campaign is that, no matter what type of shopper you are, intu understands you and can make your Christmas shopping experience better.

The puppeteers in the film include specialist performers from Henson and War Horse and the puppets, film and photography were produced by Blinkink and directed by Joseph Mann, who together have also helped create loveable characters for the likes of Cravendale and Churchill.

 

The six stamps celebrate some of the best-loved traditions of a UK Christmas - decorating the Christmas tree, making a snowman, hanging out a stocking, eating a Christmas pudding and lighting a Christmas lantern. Also featured is a robin redbreast, which is synonymous with Royal Mail and has a strong association with sending and receiving cards and messages. Its appearance on cards was inspired by the red coats worn by postmen in Victorian times, who were known as ‘red-breasts’.

The images on the stamps were crafted by Manchester-based, illustrator, Helen Musselwhite. For the stamps Helen created intricate paper sculptures which were then photographed. She cut the paper by hand and folded the pieces to build the detailed and multi-layered festive scenes.

Heritage and lifestyle brand, Barbour has launched its new Christmas campaign. Entitled ‘Gifts They’ll Always Remember’, the spot is based on the much loved children’s animation The Snowman and The Snowdog, the sequel to Raymond Briggs’ classic book The Snowman.

The campaign is focused around a 60-second bespoke animated film, made by Lupus Films who originally crafted the animation for The Snowman and The Snowdog. Like the original films, this new animated sequence focuses on actions rather than words. It tells the story of an adult Billy the young boy from The Snowman and The Snowdog, remembering the year he was given a gift from Father Christmas. In a memory sequence, he is transported by The Snowman to his garden where he sees The Snowdog. Billy remembers that the gift that Father Christmas gave him was a dog collar. He puts it around The Snowdog’s neck resulting in a magical transformation. The film ends by coming back to the present with an adult Billy, smiling and holding a dog in his arms with the caption ‘Gifts They’ll Always Remember.’