Testicular Cancer New Zealand has unveiled a device to encourage men to have their testicles checked for irregularities and lumps without facing the doctor.
The auto ball checker 'Testimatic' conceptualised by FCB, allows men to enter the Testimatic where they can pull the curtain and then a Urologist will check their testicles through a small opening in the device. The check-up duration is 30 seconds.
Testicular cancer is the most common cancer affecting New Zealand men aged between 15- 39 and is one of the most treatable cancers if detected early, with a survival rate of 95%.
According to Tony Clewett, executive creative director at FCB, the aim was to come up with a concept that was quirky enough to work as a conversation starter with men, giving us the opportunity to explain the importance of men self-checking regularly.
"We then used the uniqueness of the ‘Testimatic’ to gain the attention of media. Journalists from overseas were even calling, to find out if the machine was legitimate. This gave us the opportunity to spread our messaging worldwide.”
Graeme Woodside, CEO of Testicular Cancer NZ said: “We see the Testimatic as a great way to get men thinking about a serious health concern. The message we’re trying to spread is that you don’t actually need to go to your doctor, you can check your own testicles and make it part of a monthly routine, for example in the shower. If there’s anything you’re concerned about, don’t wait, go and see your GP.”
