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Creative Works EMEA featuring Domino's, Dogs Trust, Taco Bell and more
Premium: Welcome to The Drum Creative Works, supported by Workfront.As always, this section is dedicated to showing the best creative work of the past week from Europe, the Middle East and Africa....
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APAC Creative Work of the Week: Santa crashes Christmas and enjoys with...
Premium: Aldi highlights how Australians warmly treat the unexpected guest every year at Christmas.The mythic spot created by BMF showcases how Santa after being stranded in a village in Australia...
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Flipkart urges parents not to repeat mistakes on gender prejudices
Premium: Flipkart unveils a campaign with the aim to drive gender equality among children, by talking directly at parents.The campaign spot, titled 'Let's raise a generation of equals - Gen E', was...
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Champion and London Youth collaborate on T-shirt line to combat stereotypes
Premium: In a bid to combat negative youth stereotypes, charity London Youth has launched a collaborative campaign with clothing brand Champion. The campaign is based on a social listening study...
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The Childhood Trust addresses the 21,265 London children who won't receive...
Premium: London's child poverty charity, the Childhood Trust's emotive Christmas ad is a far cry from the typical Christmas campaign built to encourage more festive shopping. Challenging the...
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Coca-Cola France festive ad throws unsportsmanlike shade on Three Lions
Premium: Coca-Cola France throws some unsportsmanlike shade on the English football team in a festive holiday campaign, which pays tribute to the French Football National Team. To commemorate two...
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APAC Creative Works featuring Dentsu Webchutney, SK-II, TSLA, J Walter...
Premium: Welcome to The Drum's APAC Creative Works.This section is dedicated to showing the best creative work and gives our readers the chance to decide which work we feature as our APAC 'Creative...
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Old Vic celebrates its bicentenary year with a bold theatrical film
Premium: BBH London has produced a short film entitled ‘New Since 1818,’ to commemorate the end of The Old Vic’s bicentenary year. To round off the celebrations, the 90-second film, directed by Thomas...
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Ad we like: LeBron James urges Chinese athletes to not let people tell them...
Premium: Nike, in its latest campaign featuring LeBron James, is urging Chinese athletes to be who they are unapologetically and be more than just athletes.The campaign, titled 'Dribble & ', is...
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Testicular Cancer New Zealand unveils a testicles self-checking device
Premium: Testicular Cancer New Zealand has unveiled a device to encourage men to have their testicles checked for irregularities and lumps without facing the doctor.The auto ball checker 'Testimatic'...
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Absolut continues its festive drink-driving campaign with DJ Roman Kemp on board
Premium: As part of its annual drink-driving awareness initiative, Pernod Ricard UK has released its second iteration of Absolut’s #BetterJourneysHome campaign. As part of the digital campaign, Absolut...
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Channel 4 release film to raise awareness of the #PurpleLightUp movement
Premium: To commemorate the International Day of Persons with Disabilities (IDPD) on Monday (3 December) Channel 4 is embracing the power of purple to raise awareness about disabilities in the...
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Libresse campaign aims to improve understanding of periods among Malaysian men
Premium: Feminine hygiene brand Libresse has unveiled a campaign to encourage men to understand periods better.The spot, conceptualised by BBDO Malaysia, titled 'Men-struation' checks the knowledge of...
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APAC Work of the Week: BookMyShow aims to break the stereotype around...
Premium: Online ticketing platform BookMyShow is keen to break the taboo among parents in India, with regards to the sexual orientation of their kids in their Children's Day campaign (14 November).The...
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Guide Dogs Victoria encourages festive donations via puppy livestream
Premium: Guide Dogs Victoria will livestream puppies to Melburnians as part of their Christmas campaign.Guide Dogs Victoria will be livestreaming puppies from 12:30-1:30 pm this Wednesday, Thursday and...
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Gumtree teams up with the BHF to promote charity's furniture shop
Premium: Gumtree has partnered with the British Heart Foundation (BHF) to promote the charity's range of household items, available to purchase at its furniture store nationwide. This is the first time...
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Foodbank sells empty cereal boxes to raise money for kids in Christmas campaign
Premium: Food relief organisation Foodbank, in collaboration with The Brand Agency, is selling empty cereal boxes to raise funds for Christmas.The black and white coloured cereal box, 'Hungry Puffs',...
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Depaul UK tells tales of youth homelessness through Spotify playlists
Premium: With support from Spotify, Facebook and Sony Music, the national youth homelessness charity, Depaul UK is using the power of playlists to tell unheard stories of youth homelessness. In a...
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Stormzy spotlights London's homegrown creative spirit with Adidas Originals
Premium: A medium for London's youth community, grime artist Stormzy, is collaborating with Adidas Originals to celebrate the big smoke's creative community.To harness talent for an immersive live...
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Kid Cudi, Raury and Candace Parker to unveil their creativity with Foot...
Premium: Foot Locker and Adidas have partnered to unveil the Asterisk Collective featuring ambassadors like musicians Kid Cudi, Raury and H.E.R., and athletes Patrick Mahomes, Donovan Mitchell and...
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