Guide Dogs Victoria encourages festive donations via puppy livestream

Guide Dogs Victoria will livestream puppies to Melburnians as part of their Christmas campaign.

Guide Dogs Victoria will be livestreaming puppies from 12:30-1:30 pm this Wednesday, Thursday and Friday from their Dogglebox, a play on words of the hit show Gogglebox.

Viewers who will donate during this period will be able to see the puppies getting a pat, belly rub or a toy toss, depending on the amount donated.

The organisation has recruited ambassadors as special 'patters' for each day.  The money raised will go towards breeding, raising and training the organisation’s extra special dogs.

The company is promoting the stream via social and digital channels. The campaign was created alongside Australia-based agency Growthops.