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: 'Spurs and Arsenal'
Agency:
Client:
Date: December 2018
On the back of the London derby between Spurs and Arsenal, Grey London produced a tactical press ad for Police Now’s Take 90 campaign to help console the loser of the North London derby.
The full-page ad appeared next to the match report in Monday’s Evening Standard and was directed at football fans looking to vent frustration at a disappointing match result. The long copy ad takes 90 seconds to read – the length of time it takes for anger to pass – and featured all vernacular and relevant team insights to talk about the process your body goes through as it goes from angry to calm.
Grey London produced different versions for each outcome of the match (win, lose or draw), each one addressing the anger felt by supporters in that particular eventuality.
Credits:
Client: Tor Garnett, Detective Superintendent and co-founder of Police Now
Creative Director: Joseph Ernst and Joe De Souza
Copywriter: Joseph Arnold
Art Director: Nathan Holley
Creative producer: Glen Mcleod
Designer: Stuart Leung
Business Director: Sophie Fredheim
Account Manager: Eldar Chen
Planner: Rachel Holden
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: 'In the Long Run'
Agency:
Client:
Date: December 2018
‘In the Long Run’ is a film for the Mercedes-Benz GLE SUV that tells a moving family story with a twist.
At a time when we expect instant satisfaction, ‘In the Long Run’ explores themes of patience, dedication and love through the story of a mother who overcomes every obstacle to achieve her dream.
The release of the film coincided with the United Nations' International Day of Persons with Disabilities. The film also recognises that for most people, the SUV is a modern family car, not a vehicle for rugged off-road adventures, as is often shown in traditional SUV spots.
Credits:
Managing Director Creative: Matthias Schmidt
Executive Creative Director: Veit Moeller
Creative Director: Christian Kies, Christopher Hoene, Patrick Klebba
Art Director: Mathias Wilke
Writer: Matti Lietsch
Script Development: Niclas Larsson, Matti Lietsch, Mathias Wilke,
Patrick Klebba, Christian Kies, Veit Moeller
Patrick Klebba, Christian Kies, Veit Moeller
Chief Creative Officer, Founder: André Kemper
Managing Partner, Founder: Dr. Tonio Kröger
Managing Director: Jörg Schultheis
Client Service Director: Steffen Schuhmann
Account Director: Rebecca Sander-Ott, Steffen Günther
Head of Strategy: Andreas Möllmann
Strategy: Stephanie Dzionara
Campaign Concept: Sebastian Lyman
Executive Producer Agency: Sebastiaan Peters
Production: Iconoclast Germany, Berlin
Director: Niclas Larsson
Director of Photography: Linus Sandgren
Post Production: Slaughterhouse Berlin
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: 'If your partner turns on you, turn to us'
Agency:
Client:
Date: November 2018
In a bid to turn attitudes to domestic violence on their head, the domestic abuse charity Refuge and McCann Bristol has developed a number of full-page ads inspired by reversible poetry, to draw attention to the life or death issue.
Although ground has undeniably been made on raising awareness of the issue, statistic show that even now in 2018, one in four women will experience domestic violence in their lifetime.
Even more appalling is the fact that in England and Wales alone, two women are killed on average at the hands of a partner or ex-partner. Not only this but domestic violence also indirectly murders women, as three women on average a week chose to end their lives as a way of escape.
These shocking statistics demonstrate that there is still such a long way to go, as far as domestic violence is concerned, and it is now, more than ever, that action needs to be taken.
Running through the festive season, the reversible poetry ads appear at first glance to be unassuming, jovial Christmas poetry. Each of the three poems has a traditional title: 'Mistletoe,''Xmas Eve' and 'Auld Lang Syne.'
The opening lines conjure up images of your familiar cosy family Christmas at home, yet as the reader makes their way up the poem, they quickly begin to realise that the reversibility is not the only thing that's different about these poems.
Past the first lines, each poem quickly escalates, so that the reader is soon confronted by the full horror of life for a family living with domestic violence. Across all media, the call-to-action reads: "if your partner turns on you, turn to us," to show victims they are never alone.
Credits:
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Show me entity :: 24390
: 'World Toilet Day 2018'
Agency:
Client:
Date: December 2018
To mark World Toilet Day on 19 November, The People partnered up with UN Water to raise awareness and donations via a creative campaign.
The agency was tasked with the challenge of making the people of London see the humble toilet in a completely new light. This meant: grabbing their attention, making them aware of the problem and re-framing toilets as a cause which they can easily connect and donate to.
The creative campaign was founded on an untold truth – the global sanitation crisis claims more casualties through illness than any war. On the day, the posters were seen more than 20,000 Londoners. The creative demanded attention, forcing many to stop, stare and think.
Credits:
Strategy Director: Kian Bakhtiari
Creative/Art Director: Zahid Anwar
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: 'Moments of Wonder'
Agency:
Client:
Date: December 2018
Reuters Plus, the branded content studio of the world's largest international multimedia news provider, has launched ‘Moments of Wonder’, a new global content campaign documenting the evolving world of Kenya’s Maasai Mara National Reserve and surrounding conservancies.
In partnership with the Narok County Government in South West Kenya, the branded content campaign will showcase the benefits that tourism brings to the region. These include new opportunities for the Maasai people, female empowerment and the creation of local guardians who are protecting the remarkable wildlife for future generations.
The ‘Moments of Wonder’ campaign comprises a digital interactive experience, including five videos and six first-person articles exploring the lives of the Maasai, impactful photo stories documenting the annual migration of the wildebeest, experiential listicles and a 360 video of the Maasai ‘jumping dance’.
The content hub shines a spotlight on the personal lives of the Maasai, including Micael Kalo, a hunter turned protector who helps the local community understand the importance of lions for tourism and the wider ecosystem, and Lorna Seela Nabaala, a driver-guide and part of a new generation of women bringing their unique skills to jobs traditionally reserved for men.
The content will be promoted globally via multi-channel advertising campaign across Reuters’ premium platforms with a key focus on Europe, North America and Asia Pacific.
Credits:
Production - Reuters Plus
Photography - Fredrik Lerneryd
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Show me entity :: 24392
Show me entity :: 24393
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