Foot Locker and Adidas have partnered to unveil the Asterisk Collective featuring ambassadors like musicians Kid Cudi, Raury and H.E.R., and athletes Patrick Mahomes, Donovan Mitchell and Candace Parker.
As part of the collection, every ambassador will showcase their creativity with the launch of Adidas Originals Tresc Run sneakers. This will see Kid Cudi provide the opportunity for kids to experience the healing powers that creativity can have, through outlets like music, art and design while Raury will bring music to communities to promote self-wellness, like hosting co-creating surprise outdoor concerts that benefit local communities.
Meanwhile, Patrick Mahomes will aim to inspire hospital patients through sport by hosting sporting event viewing parties at local hospitals and Candace Parker will aim to connect with young women by creating an inspirational speaker series.
The sneakers will be available exclusively at Foot Locker on December 20 priced at $140 USD.
Kelly Olmstead, vice president of brand activation for Adidas said: "Adidas is excited to partner with Foot Locker on the Asterisk Collective in order to empower creativity for positive change."
Andrew Gray, vice president and chief merchandising officer for Foot Locker North America said: "By partnering with Adidas to launch the Asterisk Collective, we're fusing our shared values and hoping to inspire others to make their mark – whether that's giving back to the local community or encouraging the creative passion points of the next generation."
