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Welcome to The Drum's US Creative Works.
As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, November 23.
To submit work for future publication, contact Minda Smiley.
Ogilvy & Mather: Tiffany's 'Make The World Sparkle'
Agency: Ogilvy & Mather
Client: Tiffany's
Date: November 2016
Dakota Fanning's little sister Elle Fanning is the star of Tiffany's holiday campaign this year. Created by Ogilvy & Mather, the iconic jewelry brand's global holiday campaign, titled "Make the World Sparkle," aims to position Tiffany's as the quintessential American luxury brand. While last year's "Joy Comes Out of the Blue" spot told the story of a young man forced to battle the crowds and traffic of New York City to propose to his fiance with a Tiffany's engagement ring, this year's holiday spot features picturesque black & white shots of Fanning while Roberto Fonseca's Mi Negra Ave Maria plays. The campaign also includes newspaper, out-of-home, social and in-store elements.
Credits:
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Preacher: Crate and Barrel 'Front Door'
Agency: Preacher
Client: Crate and Barrel
Date: November 2016
Crate and Barrel has rolled out a cheeky campaign for the holidays to remind people that the brand has just about anything hosts will need to prepare for this year's parties, gatherings and dinners. In a one-minute spot, a woman hosting a holiday dinner party is surprised when some unexpected guests begin arriving at her front door, including a stray dog and a friend who decided to bring her vegan date along. Yet because of her Crate and Barrel products and utensils, she's able to ensure that everyone enjoys their meal. The spot, created by Austin agency Preacher, features the song 'Baby You Got It' by Brenton Wood.
Credits:
Chief Creative Officer: Rob Baird
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
ACD: Kim Nguyen
Copywriter: Justin Han
Art Director: Brunno Cortez
Executive Producer: Stacey Higgins
Producer: Jill Silberstein
Production Company: Tool of North America
Director: Brig White
DP: Liaam Mitchell
Edit House: Cartel
Head of Production: Meagen Carroll
Editor: Kyle Valenta
Assistant: Kai Yu + Tara Wall
Producer: Barbara Healy
Music: “Baby You Got it” by Brenton Wood
Mix: Lime
Exec Producer: Susie Boyajan
Sound Engineer: Rohan Young
Asst Sound Engineer: Ben Tomastik
Finish House: Cartel
Senior Flame Artist: James Bohn
Finishing/Telecine: Ntropic
Colorist: Marshall Plante @ NTropic/LA
Producer: Kevin Miller
Chief Executive Officer: Krystle Loyland
Chief Strategy Officer: Seth Gaffney
ACD: Kim Nguyen
Copywriter: Justin Han
Art Director: Brunno Cortez
Executive Producer: Stacey Higgins
Producer: Jill Silberstein
Production Company: Tool of North America
Director: Brig White
DP: Liaam Mitchell
Edit House: Cartel
Head of Production: Meagen Carroll
Editor: Kyle Valenta
Assistant: Kai Yu + Tara Wall
Producer: Barbara Healy
Music: “Baby You Got it” by Brenton Wood
Mix: Lime
Exec Producer: Susie Boyajan
Sound Engineer: Rohan Young
Asst Sound Engineer: Ben Tomastik
Finish House: Cartel
Senior Flame Artist: James Bohn
Finishing/Telecine: Ntropic
Colorist: Marshall Plante @ NTropic/LA
Producer: Kevin Miller
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BBH New York: Macy's 'Old Friends'
Agency: BBH New York
Client: Macy's
Date: November 2016
To celebrate the 90th anniversary of the Macy's Thanksgiving Day Parade, BBH New York has created a heartwarming spot for the retailer that tells the story of a man who has visited the annual parade every year since he was a child. In the spot, which is set in the 1920s when the parade first began, a Santa Claus balloon towering over the streets of New York City looks down and winks at a young boy he sees smiling up at him. Every year after that, the boy returns to that same spot to smile at Santa Claus when he passes by during the parade. When the man becomes elderly and can no longer make it out to the parade, the Santa Claus balloon flies away from the parade to find his old friend and say hello.
Credits:
Creative Chairman: John Patroulis
Chief Creative Officer: Ari Weiss
Copywriter / Creative Director: Hemant Anant Jain
Creative Director: Shannon McGlothin
Head of Content Production: Kate Morrison
Executive Content Producer: Abbie Noon
Head of Business Affairs: Sean McGee
Global Chief Strategy Officer: Sarah Watson
Group Strategy Director: Samantha Cescau
Global Business Director: Jill Cavanagh
Account Director: Jennifer Sunberg
Production Company: Biscuit Filmworks
Director: Noam Murro
DP: Simon Duggan
Executive Producer: Rick Jarjoura
Producer: Charlotte Woodhead
Head of Production: Shawn Lacy
Editing House: Work Editorial
Executive Producer: Erica Thompson
Producer: Sari Resnick
Editor: Stewart Reeves
Editor Assistant: Adam Witten
Sound Design: Henry Boy
Sound Mixing: Sound Lounge
Engineer: Tom Jucarone
Music Company: Woodwork Music
Composer: Philip Kay
Music Producer: Andy Oskwarek
VFX House: MPC NY
Managing Director : Justin Bruckman
Executive Producer: Camila De Biaggi
Senior Producer: Brendan Kahn
VFX Supervisor: Ashley Bernes
2D Lead Artist: Amanda Amalfi
3D Lead Artist: Andrew Cohen
Colorist: Mark Gethin
Chief Creative Officer: Ari Weiss
Copywriter / Creative Director: Hemant Anant Jain
Creative Director: Shannon McGlothin
Head of Content Production: Kate Morrison
Executive Content Producer: Abbie Noon
Head of Business Affairs: Sean McGee
Global Chief Strategy Officer: Sarah Watson
Group Strategy Director: Samantha Cescau
Global Business Director: Jill Cavanagh
Account Director: Jennifer Sunberg
Production Company: Biscuit Filmworks
Director: Noam Murro
DP: Simon Duggan
Executive Producer: Rick Jarjoura
Producer: Charlotte Woodhead
Head of Production: Shawn Lacy
Editing House: Work Editorial
Executive Producer: Erica Thompson
Producer: Sari Resnick
Editor: Stewart Reeves
Editor Assistant: Adam Witten
Sound Design: Henry Boy
Sound Mixing: Sound Lounge
Engineer: Tom Jucarone
Music Company: Woodwork Music
Composer: Philip Kay
Music Producer: Andy Oskwarek
VFX House: MPC NY
Managing Director : Justin Bruckman
Executive Producer: Camila De Biaggi
Senior Producer: Brendan Kahn
VFX Supervisor: Ashley Bernes
2D Lead Artist: Amanda Amalfi
3D Lead Artist: Andrew Cohen
Colorist: Mark Gethin
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Chandelier: Banana Republic 'Make It Matter'
Agency: Chandelier
Client: Banana Republic
Date: November 2016
NYC agency Chandelier has created a festive holiday spot for Banana Republic to help bring some warmth and fun to the typically buttoned-up brand. In the spot, party-goers sporting the brand's clothes are seen pouring champagne towers, playing ping pong and even sharing cake with their dogs. The spot is part of Banana Republic's global holiday campaign, which includes print, digital, mobile and out-of-home content.
Credits:
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Pereira & O’Dell: eBay 'The Giver'
Agency: Pereira & O’Dell
Client: eBay
Date: November 2016
eBay is returning to TV this holiday season with a campaign called 'The Gift They're Waiting For is Waiting on eBay' created by Pereira & O'Dell. The campaign, which also includes digital video, display ads and social media elements, aims to position eBay as the perfect destination for holiday gifts.
Credits:
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72andSunny: Xfinity 'Hooking Up Grandma's House'
Agency: 72andSunny
Client: Xfinity
Date: November 2016
Created by 72andSunny New York and set to the song “Home” by Edward Sharpe and the Magnetic Zeros, Comcast's holiday spot tells the story of a teenager named Paige who takes to Twitter to complain about the fact that she’ll have to spend Christmas at her grandparents’ house, where there’s no wi-fi or streaming.
“Off to Grandmas. Off the grid. #Prayforme,” she tweets. After her grandparents stumble upon her Twitter feed and see her not-so-complimentary tweets, they decide to call Xfinity to install wi-fi and Xfinity’s X1 TV platform (which recently added Netflix) before their granddaughter’s arrival.
Paige’s spirits are quickly lifted when she walks into her grandma’s house and sees her grandpa playing with Xfinity’s voice remote. After spending the day watching movies on-demand and teaching her grandma how to use Snapchat filters, Paige posts an old photo of her grandma on Instagram and tweets that she’s had the “#BestHolidayEver.”
According to Bryan Rowles, partner and executive creative director at 72andSunny New York, the inspiration for the film came from tweets that were “written by grandkids lamenting the technological black hole that is grandma’s house during the holidays.”
Credits:
Chief Creative Officer: Glenn Cole
Executive Creative Director: Bryan Rowles
Group Creative Director: Eric Steele
Creative Director/Designer: Erik Norin
Sr. Designer: David Goss
Sr. Writer: Mikio Bradley
Jr. Designer: Serena Smith
Jr. Writer: Oliver Gormsen
Jr. Designer: Anne Marie Wonder
Group Strategy Director: Marshall Ball
Strategy Director: Jennifer Lewis
Strategist: Lauren Wong
Managing Director: James Townsend
Brand Director: Mallory Solomon
Brand Coordinator: Dylan Levy
Head of Production: Lora Schulson
Sr. Film Producer: Julia Lafferty
Film Production Coordinator: Samira Mostofi
Partnerships and Legal Manager: Marissa Burnett
Partnerships and Legal Manager: Laura Fraser
Partnerships and Legal Coordinator: Pamala Billman
Production Company: Iconoclast
Director: Matthew Frost
Executive Producer: Charles-Marie Anthonioz
Line Producer: Caroline Pham
Director of Photography: Matyas Erdely
Editorial Company: Exile Editorial
Editor: Matt Murphy
Post Producer: Evyn Bruce
Executive Producer: Sasha Hirschfeld
VFX Company: Method Studios
Creative Director: Randy Swanberg
VFX Producer: Stephanie Katritos
Executive Producer: Angela Lupo
Head of Production: Jeff Wolfe
Audio Company: Heard City
Mixer: Keith Reynaud
Producer: Sasha Awn
Executive Producer: Sara Matarazzo
Sr Music Producer: Abbey Hickman
Assistant Producer: Marissa Hernandez
Composer: Eugene Cho
Executive Creative Director: Bryan Rowles
Group Creative Director: Eric Steele
Creative Director/Designer: Erik Norin
Sr. Designer: David Goss
Sr. Writer: Mikio Bradley
Jr. Designer: Serena Smith
Jr. Writer: Oliver Gormsen
Jr. Designer: Anne Marie Wonder
Group Strategy Director: Marshall Ball
Strategy Director: Jennifer Lewis
Strategist: Lauren Wong
Managing Director: James Townsend
Brand Director: Mallory Solomon
Brand Coordinator: Dylan Levy
Head of Production: Lora Schulson
Sr. Film Producer: Julia Lafferty
Film Production Coordinator: Samira Mostofi
Partnerships and Legal Manager: Marissa Burnett
Partnerships and Legal Manager: Laura Fraser
Partnerships and Legal Coordinator: Pamala Billman
Production Company: Iconoclast
Director: Matthew Frost
Executive Producer: Charles-Marie Anthonioz
Line Producer: Caroline Pham
Director of Photography: Matyas Erdely
Editorial Company: Exile Editorial
Editor: Matt Murphy
Post Producer: Evyn Bruce
Executive Producer: Sasha Hirschfeld
VFX Company: Method Studios
Creative Director: Randy Swanberg
VFX Producer: Stephanie Katritos
Executive Producer: Angela Lupo
Head of Production: Jeff Wolfe
Audio Company: Heard City
Mixer: Keith Reynaud
Producer: Sasha Awn
Executive Producer: Sara Matarazzo
Sr Music Producer: Abbey Hickman
Assistant Producer: Marissa Hernandez
Composer: Eugene Cho
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McCann New York: United States Postal Service 'Hippo'
Agency: McCann New York
Client: United States Postal Service
Date: November 2016
According to McCann New York, the United States Postal Service (USPS) "delivers more e-commerce packages during the holidays than anyone else." To drive this point home, the agency created a spot that features a young who discovers a hippopotamus at the zoo and becomes completely obsessed, so much so that her parents end up buying her a myriad of hippo-related gifts for Christmas. The gifts, of course, are all delivered to their house via USPS.
Credits:
North American Chief Creative Officer: Eric Silver
NY Chief Creative Officers: Tom Murphy, Sean Bryan
Executive Creative Director: Patrick Clarke
Senior Art Director: Lizzie Wilson
Senior Copywriter: Tali Gumbiner
Copywriter: Tori Nygren
Chief Production Officer: Nathy Aviram
Senior Producer: Donna McCracken
Account: Kevin Scher, Laura Decker, Christina Rizzo, Trevor Keim, Cornelia Sullivan
Production Company: Stink Productions
Director: Martin Krecji
Editorial Company: Big Sky
Editor: Chris Franklin
Special Effects Company: Big Sky Vfx
Lead Artist: Ryan Sears
Telecine: Co3
Colorist: Tim Masick
Music: “I want a hippopotamus for Christmas” by Gayla Peevey
Mix Studio: Sonic Union
Engineer: Steve Rosen
NY Chief Creative Officers: Tom Murphy, Sean Bryan
Executive Creative Director: Patrick Clarke
Senior Art Director: Lizzie Wilson
Senior Copywriter: Tali Gumbiner
Copywriter: Tori Nygren
Chief Production Officer: Nathy Aviram
Senior Producer: Donna McCracken
Account: Kevin Scher, Laura Decker, Christina Rizzo, Trevor Keim, Cornelia Sullivan
Production Company: Stink Productions
Director: Martin Krecji
Editorial Company: Big Sky
Editor: Chris Franklin
Special Effects Company: Big Sky Vfx
Lead Artist: Ryan Sears
Telecine: Co3
Colorist: Tim Masick
Music: “I want a hippopotamus for Christmas” by Gayla Peevey
Mix Studio: Sonic Union
Engineer: Steve Rosen
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Hill Holliday: Bank of America 'Magic Parents'
Agency: Hill Holliday
Client: Bank of America
Date: November 2016
To promote its Cash Rewards credit card, Bank of America has rolled out a 30-second holiday spot that features a young boy named Danny who is forced to run boring errands with his parents. However, in the spot - which was created by Hill Holliday - Danny's shopping trip with his parents becomes muchmore exciting when his parents transform into the very action figures and toys that he is dreaming about getting for Christmas.
Credits:
Chief Creative Officer: Lance Jensen
Executive Creative Director: Spencer Deadrick, Will Uronis
Group Creative Director: Craig Johnson, Steve Pratt
Copywriter: Craig Johnson
Art Director: Steve Pratt
Executive Producer: Brian Gonsar
Assistant Producer: Heather Hoglund
Account Team: Chris Greene, Andrew Still, Tom Fitzpatrick, Brooke Patkin, Abby Pender
Project Manager: Alison Baker, Erica Hara
Planner: Jin Chung
Production Company: Biscuit
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Rachel Glaub / Mercedes Allen-Sarria
Director: Aaron Stoller
Cinematographer: Dimitri Karakatsanis
Line Producer: Mala Vasan
Edit House: Cutting Room
Editor: Chuck Willis
Producer: Anna Petitti
Assistant Editor: Johnathon Boisits
Executive Producer: Susan Willis
Music House: South
Music Written by: Richard Rodgers
Composer: Marc Aaron Jacobs, Eric Plust, Jon Darling, Daniel Pritikin
Licensed Music: My Favorite Things (licensed from IMAGEM)
Sound Engineer: Mike Secher at Soundtrack Boston
VFX Company: The Mill
Executive Producer: Enca Kaul
VFX Producer: Marcus Speaker
VFX Production Coordinator: Chris Lewis, Alex Benavente
VFX Shoot Supervisor: Tara DeMarco, Tom Graham
2D Lead Artist: Andy Dill
3D Lead Artist: Tom Graham
Artists: Tara DeMarco, Ashley Forbito, Jale Parsons, Adam Lambert
Motion Graphics: Clare Carrellas
Colorist: Tim Masik @ Company 3 NY
Executive Creative Director: Spencer Deadrick, Will Uronis
Group Creative Director: Craig Johnson, Steve Pratt
Copywriter: Craig Johnson
Art Director: Steve Pratt
Executive Producer: Brian Gonsar
Assistant Producer: Heather Hoglund
Account Team: Chris Greene, Andrew Still, Tom Fitzpatrick, Brooke Patkin, Abby Pender
Project Manager: Alison Baker, Erica Hara
Planner: Jin Chung
Production Company: Biscuit
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Rachel Glaub / Mercedes Allen-Sarria
Director: Aaron Stoller
Cinematographer: Dimitri Karakatsanis
Line Producer: Mala Vasan
Edit House: Cutting Room
Editor: Chuck Willis
Producer: Anna Petitti
Assistant Editor: Johnathon Boisits
Executive Producer: Susan Willis
Music House: South
Music Written by: Richard Rodgers
Composer: Marc Aaron Jacobs, Eric Plust, Jon Darling, Daniel Pritikin
Licensed Music: My Favorite Things (licensed from IMAGEM)
Sound Engineer: Mike Secher at Soundtrack Boston
VFX Company: The Mill
Executive Producer: Enca Kaul
VFX Producer: Marcus Speaker
VFX Production Coordinator: Chris Lewis, Alex Benavente
VFX Shoot Supervisor: Tara DeMarco, Tom Graham
2D Lead Artist: Andy Dill
3D Lead Artist: Tom Graham
Artists: Tara DeMarco, Ashley Forbito, Jale Parsons, Adam Lambert
Motion Graphics: Clare Carrellas
Colorist: Tim Masik @ Company 3 NY
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Humanaut: Organic Valley 'The War on Butter is Over! Nominate a Hero'
Agency: Humanaut
Client: Organic Valley
Date: November 2016
Ahead of Thanksgiving and Christmas, Organic Valley has rolled out a tongue-in-cheek video to declare that the "War on Butter" is officially over. In the film, an Organic Valley spokesperson explains that after years of being linked to obesity and heart disease, butter has finally gotten over its hump of bad press and is now considered a healthy fat when eaten in moderation. So instead of replacing butter with things like olive oil and avocados when baking holiday treats this year, the spokesperson instead encourages people to use Organic Valley's butter.
Credits:
Creative Director: David Littlejohn
Strategy: Andrew Clark
Agency Producer: Tommy Wilson
Account Director: Elizabeth Cates
Copywriter: Andy Pearson, Liza Behles, Ari Levi
Design Director: Stephanie Gelabert
Designer: Carrie Warren
Production Company: The Bindery
Director/DP: Lance Kuhns
Executive Producer: Greg Beauchamp
Producer: Bo Armstrong
Production Manager: Lee Manne
Production Design: JT Camp
Editing/Finishing Rep: Annie Bishop / ZebraNYC
Editing/Finishing: Droptree Productions
Media Company: Junction 37
Media Strategist and Buyer: Chris Pyne
Strategy: Andrew Clark
Agency Producer: Tommy Wilson
Account Director: Elizabeth Cates
Copywriter: Andy Pearson, Liza Behles, Ari Levi
Design Director: Stephanie Gelabert
Designer: Carrie Warren
Production Company: The Bindery
Director/DP: Lance Kuhns
Executive Producer: Greg Beauchamp
Producer: Bo Armstrong
Production Manager: Lee Manne
Production Design: JT Camp
Editing/Finishing Rep: Annie Bishop / ZebraNYC
Editing/Finishing: Droptree Productions
Media Company: Junction 37
Media Strategist and Buyer: Chris Pyne
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BBDO New York: Grey Goose 'Lumière'
Agency: BBDO New York
Client: Grey Goose
Date: November 2016
Grey Goose is asking party-goers to "bring something extraordinary" to New Year's parties this year in its global holiday campaign. In a one-minute spot, created by BBDO NY, a woman and her boyfriend bring a bottle of Grey Goose vodka to the New Year's Party they're attending. When the clock strikes midnight, they also surprise guests with a light display in the woods behind the house.
Credits:
Global CCO: David Lubars
CCO: Greg Hahn
Executive Creative Director: Danilo Boer
Executive Creative Director: Marcos Kotlhar
Executive Vice President Senior Director: Steven Panariello
Account Director: Heather Livengood
Acct Manager: Sophia Lauricella
Acct Executive: Samantha Lieberman
Brand Planning Director: Tom Naughton
Communications Planning Director: Monisha Lewis
Communications Planner: Alysha Lalji
Global Executive Producer: Angelo Ferrugia
Producer: BreeAnn Stuart
Executive Music Producer: Rani Vaz
Director of Business Affairs: Jessica Nugent
Business Affairs: Matt Friday
Production: Reset Content
Director: Johnny Green
Managing Director: Dave Morrison
Executive Producer: Jeff Mc Dougall
Executive Producer: Jen Beitler
Senior Line Producer: Aris McGary
VFX: Blacksmith NY
Executive Producer: Charlotte Arnold
Producer: Megan Sweet
VFX Supervisor/Lead Flame artist: Iwan Zwarts
Lead 3D Artist: Tom Bussell
Compositors: Melissa Graff, Nick Tanner, Danny Morris, Richard Lyons, Elizabeth Lyons
3D Artists: Michael Dunkley, Patrick McAvena, Hassan Taimur, Teemu Erama, Nick Savy
Editorial: Final Cut Editorial NY / London
Editorial: Final Cut
Editor: Rick Russell
Executive Producer: Sarah Roebuck
Head of Production: Jen Sienkwicz
Producer (New York): Brad Wood
Producer (London): Frankie Elster
Assistant Editor (New York): Dan Berk
Assistant Editor (London): James Stubbs
Music: Sound Tree Music
Music title: Lumiere
Composed by: Joel Hartman and Andrew Kingslow for Soundtree Music Limited
Published by: Soundtree Music Publishing Limited
Music produced by: Joel Hartman and Luis Almau
Managing Director / Music Supervised by: Jay James
Color: Company 3
Colorist: Tom Poole
Audio Mix -Cinema/TVC/Online: SoundLounge
Audio Engineer: Tom Jucarrone
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