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Creative Works 23 November winners featuring Drum, BBDO New York, Tribal Worldwide and We Are Social France

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The winners of the latest Creative Works have been revealed in the 18 May issue of The Drum.

Check out the top creative work picked by The Drum UK and US readers, our sponsor, Workfront, and this issue's creative director Brad Emmett, executive creative director, Doner. 

Creative Director's Choice 

BBDO New York: Pedigree 'A Vote For Good'

Agency: BBDO New York
Client: Pedigree
Date: November 2016
To try and lift spirits during what has been a decidedly contentious election season, Pedigree worked with BBDO New York to create a social experiment to show people that staunch Trump and Hillary supporters may be able to agree on a few things after all. For the experiment, which was captured on video and is now running on Pedigree's social channels, the pet food brand sent a woman dressed in a Hillary t-shirt to a Trump rally and vice versa. When attending each candidate's rally, she pretended that she had found a lost dog and was searching for its owner. Despite wearing the opponent's shirt to each rally, she was met with kindness and support as people bonded with her over their shared love of dogs. The video ends with one man proclaiming, "we have our differences, but everyone loves dogs." 
Credits:
 
 
Chief Creative Officer BBDO Worldwide: David Lubars
Chief Creative Officer BBDO New York: Greg Hahn
Head of Production: Dave Rolfe
Executive Creative Directors: Greg Ketchum, Tom Godici
Creative Directors: Banks Noel, Greg Gerstner
Executive Producer: Regina Iannuzzi
Senior Account Director: Sally Nathans
Account Director: Elizabeth Kelberg
Group Planning Director: Annemarie Norris
Planning Director: Emily Rydin
Senior Communications Planner: Sean Stogner
Production Coordinator: Corie Rosenblatt
Head of Music: Rani Vaz
Production CO: BBDO Studios
Director: Win Bates Crane
EP of Crane: Constantine Bjerke
Audio: Sound Lounge - Glen Landrum
Editorial / Finishing: The Beauty Shop- editor Adam Leibowitz and Lindsey Nadolski & CO3
Tags: United States, Pedigree, BBDO New York
 
 
 
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I cast my vote for Pedigree’s "a vote for good.” It’s simple. It's smart. And it resonates by sending a positive message about unity to our country by rallying dog lovers around the brand. The video also made me realise that Pedigree cares about country as much as they care about our dogs.

Brad Emmett, executive creative director, Doner 

UK Readers' Favourite 

Drum: Play-Doh 'George the Blob'

Agency: Drum
Client: Play-Doh
Date: November 2016
Created by Drum with media planning and buying handled by OMD UK, the 30” TVC George the Blob sees Play-Doh bring to life the imaginary world of a young brother and sister featuring Girraffagon: half giraffe, half dragon, Eleparrot: half elephant, half parrot and the protagonist George the Blob, who wants to be as colourful as the other animals. Thanks to the power of the children’s imagination, George is transformed from a grey blob, into a magical, friendly half-shark, half-unicorn.
The campaign celebrates ‘opening a tub of imagination’, Play-Doh’s new global strapline and coincides with Play-Doh’s 60th Anniversary this Autumn. To support the TVC, Drum has created a Facebook strategy including a 50” Facebook edit of the ad, four animated GIF Play-Doh tutorials and a ‘Star of the Week’ incentive that calls for Play-Doh’s Facebook community of mums and their young children to share their recreations of the four characters from George the Blob and be in with the chance of winning 40 tubs of Play-Doh.
 
Credits:
 
 
Creative Director: Claire Baker
Associate Creative Director: Rebecca Rowntree
Creatives: Andrew Wilson, Madina Paulig
Additional Credits: Designer: Michael Ballantyne, Ben Jewkes, Fillippo Romano
Account Handlers: Jessica Sinclair, Georgia Weyman, Gemma Parry
Producer: Gracie Oury, Natasha Gottlieb, Laura Botten
Media Buying Agency: OMD
Media Planner: Lauren Chandler, Chloe Hardy
Production Company: Drum OMG UK
Editor: David Mowbray
Post Production Company: Gutenberg Networks
Audio Post Production: Gutenberg Networks
Tags: Europe, creative works, Ad of the Week, creative work of the week
 
 
 
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Created by Drum with media planning and buying handled by OMD UK, the 30” TVC George the Blob sees Play-Doh bring to life the imaginary world of a young brother and sister featuring Girraffagon: half giraffe, half dragon, Eleparrot: half elephant, half parrot and protagonist George the Blob, who wants to be as colourful as the other animals and thanks to the children’s imaginations transforms from a grey blob into a magical, friendly half shark, half unicorn. 

US Readers' Favourite

Tribal Worldwide: 3 Musketeers '#ThrowShine'

Agency: Tribal Worldwide
Client: 3 Musketeers
Date: November 2016
3 Musketeers has rolled out a digital series that the Mars chocolate brand said has been designed "to inspire and uplift by spreading moments of joy." Called #ThrowShine, the 3-part series chronicles the lives of three high school students who use 3 Musketeers bars to spread joy to their family and friends. For example, in one video, a high school girl gives her stressed-out sister a 3 Musketeer bar that says 'You're one of a kind' on it to help her get through her art project. The ads, which feature a rendition of 'This Little Light of Mine' sung by Bea Miller, promote the brand's new packaging, which features 24 different uplifting messages. 
Credits:
 
 
Executive Creative Director: Kinney Edwards
Group Creative Director: Steffany Carey
Associate Creative Director: Becky Kitlan
Head of Client Services and Production: Phil Pessaro
Account Supervisor: Elizabeth Federico
Senior Content Producer: Jay Posey
Production Company: The Cavalry Productions
Director: Vance Malone
Edit: Beast NY
Editor: Brian Lagerhausen
Color: Co3
Music Supervision: Wool & Tusk
Tags: United States, tribal worldwide, Ad of the Week, latest ads, Best Commercials, creative works, creative work of the week
 
 
 
 
 
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3 Musketeers has rolled out a digital series that the Mars chocolate brand has designed “to inspire and uplift by spreading moments of joy”. Entitled #ThrowShine, the three-part series chronicles the lives of three high school students who use 3 Musketeers bars to spread joy among their family and friends. 

Sponsor's Choice

We Are Social France: Renault 'Can you imagine yourself at the wheel of this beauty?'

Agency: We Are Social France
Client: Renault
Date: November 2016
Renault Sport and We Are Social have created a short film starring the new Clio RS 16 to celebrate 40 years of Renault Sport and its return to Formula 1.
The film, commissioned to celebrate Renault’s F1 heritage, follows a man who dreams of being a Formula 1 driver and enjoying the fame, wild parties and status that comes with it. He is then magically transported into the Clio RS 16, and through driving it he finds himself social media fame and has such an amazing time he refuses to give the car back. As well as producing the film, We Are Social is launching a Facebook page and Renault Sport YouTube channel to present the concept car in a new light.
Sandrine Plasseraud, CEO France, We Are Social said: “Renault is an iconic brand and we were delighted to work on this project to celebrate the 40th anniversary. We know that the reality of being a Formula 1 driver is out of reach for most people, but we wanted to show with this film that experience is everything, and the stunning Clio RS 16 delivers as much as a Formula 1 car.”
 
 
Credits:
 
 
Creative Director: Thomas Guilhot
Art Director: Paul Grange
Copywriter: Alexander Foucray
Additional Credits: President and Founder: Sandrine Plasseraud
Deputy General Manager: Isabelle Contant
Board Director: Thomas Laydis
Strategic Planner: Fabien Gaëtan
TV Producer: Cecile Ousset
Director: Nicolas Benjamin
Head of Service Contact Strategy: Andreea Culcea
Officer of Renault Sport project: Xavier Hourdeau
Tags: Europe
 
 
 
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This aspirational campaign ‘Can you imagine yourself in this beauty’ is high energy from the outset, tapping into the desire to be a Formula 1 driver. The campaign promotes not only the new Clio RS 16 but also 40 years of Renault sport and its return to Formula 1.

This cheeky campaign is founded on the thrill of driving a Formula 1 car and the ‘high life’ that comes with being the next Lewis Hamilton. I loved everything about it, from the visual effects, to the music and the humorous storyline with the proud Nan that everyone can relate to.

Jada Balster, marketing director EMEA, Workfront

The 23 November issue of The Drum also features White Bear Studios and M&C Saatchi Stockholm in the Creative Works. 

To keep up to date with the latest advertising, design and creative work from around the globe visit our Creative Works homepage

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