Premium:
It’s been a bumper year for The Drum’s Creative Works across Europe with some amazing work from agencies like Fuel Lisbon, Grey Paris, Kitcatt Nohr and CP+B crowned Creative Work of the Week during the first half of the year, but what’s our reader’s favourite work?
This week’s Creative Works looks back at all the choices of The Drum’s European readers from January to June and you can help chose which work we should consider as our Creative Work of the Year.
We’ll also be polling our readers’ favourites from July to November to come up with a definitive shortlist before crowning our winner in December.
Creative Works will return as normal on Monday 19 December and you can submit work to Gillian West for consideration.
Fuel Lisboa: Público newspaper 'Charlie Hebdo Box'
Agency: Fuel Lisboa
Client: Público newspaper
Date: January 2016
For Público Newspaper Fuel created the "Charlie Hebdo Box", a package to remember the first anniversary of the attack against Charlie Hebdo.
Inside the box (delivered to 15 of the most important newspapers in the world) were 50 red pencils tied together in dynamite bomb format.
Every pencil had printed “in the battle for free speech, every drawing counts. Keep drawing”.
Credits:
Creative Director: Pedro Bexiga
Additional Credits: Agency Producer: Pedro Silva / Luís Sampaio
Account Handling: Duarte Simões / Vânia Araujo
Planning: João Ribeiro
Production Company: Show Off Films
Director: Luciano Ottani
DOP: Ivo Cordeiro
Editor: Show Off Films
Post-Production: Show Off Films
Audio: Show Off Films
Account Handling: Duarte Simões / Vânia Araujo
Planning: João Ribeiro
Production Company: Show Off Films
Director: Luciano Ottani
DOP: Ivo Cordeiro
Editor: Show Off Films
Post-Production: Show Off Films
Audio: Show Off Films
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ZAK: New Balance Lifestyle 'Numbers speak louder than words'
Agency: ZAK
Client: New Balance Lifestyle
Date: January 2016
This is the launch of the first global New Balance Lifestyle creative platform, ‘numbers speak louder than words,’ which coincides with the brands Q1 global sneaker launches. Created in partnership with independent creative agency ZAK, the campaign fuses the digital and physical worlds by creating a fully integrated creative platform that goes from online engagement all the way to in-store activation.
Numbers speak louder than words is a lifestyle expression of the brand’s ‘Always in Beta’ ethos, which reflects the aspiring creative community that New Balance appeals to: a group of people who are constantly improving, creating and thinking about the next thing, they are Always in Beta.
Imbued throughout the ‘numbers speak louder than words’ campaign is the shared passion for creativity that New Balance’s audience of ‘sneakerheads’ and early adopters engage and connect with. Sneakerheads can own 40-plus pairs of sneakers - sometimes hundreds - and are highly critical if something isn’t authentic to the brand. That’s why using numbers, not names, has an inherent link to New Balance. Numbers, in this campaign, speak louder than words.
Credits:
Senior Creative: Garreth Carter
Photographer: KT Auleta
Photographer: KT Auleta
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Mischief PR: Dulux 'Colour of the Year 2016: Cherished Gold'
Agency: Mischief PR
Client: Dulux
Date: February 2016
Dulux has unveiled sporting sensation and Rio hopeful Katarina Johnson-Thompson as the face of its Colour of the Year for 2016, ‘Cherished Gold’. The young athlete, who is fast becoming Britain’s golden girl of sport, stuns in a striking set of images celebrating the most cherished memories of her home life that have made her the competitor she is today.
Katarina’s collaboration with Dulux draws upon the brand’s over riding design theme for 2016 – ‘Looking Both Ways’, a theme that encourages us to both appreciate the past and anticipate the future. Looking ahead to the challenges of Rio and beyond, the shoot shows Johnson-Thompson looking back on her experiences and memories of her home and family.
Credits:
Creative Director: Damon Statt
Art Director: Absynth Photographic
Copywriter: Mischief PR
Photographer: Absynth Photographic
Talent Broker: Mischief PR
PR Production: Mischief PR
Video Creative & Production: Orillo
Art Director: Absynth Photographic
Copywriter: Mischief PR
Photographer: Absynth Photographic
Talent Broker: Mischief PR
PR Production: Mischief PR
Video Creative & Production: Orillo
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BETC Paris: Canal+ 'The Fan'
Agency: BETC Paris
Client: Canal+
Date: February 2016
Every soccer nation has its own« Clasico - whether its Real Madrid vs Barcelona, or Manchester United vs Liverpool.
In France, the most epic game is the one between Olympique de Marseille (OM) and Paris Saint Germain, this year on the 7 February. For over 20 years now, Canal+ has exclusive rights on the live broadcast.
To promote the broadcast of the cult game, Canal + and its agency BETC created a campaign showing a die-hard dedicated OM-fan. However, his job makes it impossible for him to watch a single game. Until one day…
The ad will be broadcast online, and on French TV.It is followed by a social media competition where the winners will be those with the best Clasico knowledge.
Credits:
Executive Creative Director: Stéphane Xiberras (no LinkedIn)
TV Producer: David Green, David Brakha
Production House: Control Films
Sound Production: Lgm
Director: Edouard Deluc
TV Producer: David Green, David Brakha
Production House: Control Films
Sound Production: Lgm
Director: Edouard Deluc
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Saatchi & Saatchi/Interactive Solutions Poland: Alivia Oncological Foundation 'War on cancer'
Agency: Saatchi & Saatchi/Interactive Solutions Poland
Client: Alivia Oncological Foundation
Date: February 2016
We are at war with cancer right now. Sooner or later some of us will be forced to fight it, and we will need ammunition. Saatchi & Saatchi/ Interactive Solutions Poland have launched an integrated social campaign with Alivia – a unique Polish oncological foundation. The campaign shows people suffering from cancer as fighters battling the illness, rather than helpless victims. The war is getting more and more serious and cancer doesn’t play fair: there are half a million oncological patients in Poland, and more than 100 000 new cases each year.
To win this war each patient needs money to fund the treatments and drugs (not refunded by the National Health Foundation – NFZ) needed to combat the illness: a film created for the campaign shows a brave and determined female fighter. She fights a monster - a metaphor for the evil cancer - but runs out of ammunition and needs money to purchase more: an analogy for the financial help needed by Polish cancer sufferers to fund their treatment.
The film, produced by Platige Image, appeals to a younger generation by resembling a computer, and the environment resembles the inside of a real organism. The 60” spot is a heart of an integrated, multichannel campaign for release in cinemas, social platforms and TV.
Credits:
Creative Director: Michal Desowski, Kamil Majwski
Art Director: Aleksandra Zalewska
Copywriter: Marta Fraczek
Additional Credits: Brand & Communication Planner: Aleksandra Syrek, Marek
Roslan
Account Management: Malgorzata Lastowiecka, Agnieszka Gorna
Creative Concept: Marta Fraczek, Aleksandra Zalewska
Producer: Magdalena Barszcz, Marta Gierej
Director: Karol Kolodzinski
DOP: Lukasz Zal
Actress: Anna Gorska
Production House: Dobro
Producer: Mateusz Kirstein, Karina Lempkowska
Post Production: Platige Image
Producer: Karolina Mann, Justyna Supernak
Lead CG: Mateusz Tokarz
Sound FX: Juice
Art Director: Aleksandra Zalewska
Copywriter: Marta Fraczek
Additional Credits: Brand & Communication Planner: Aleksandra Syrek, Marek
Roslan
Account Management: Malgorzata Lastowiecka, Agnieszka Gorna
Creative Concept: Marta Fraczek, Aleksandra Zalewska
Producer: Magdalena Barszcz, Marta Gierej
Director: Karol Kolodzinski
DOP: Lukasz Zal
Actress: Anna Gorska
Production House: Dobro
Producer: Mateusz Kirstein, Karina Lempkowska
Post Production: Platige Image
Producer: Karolina Mann, Justyna Supernak
Lead CG: Mateusz Tokarz
Sound FX: Juice
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AB…: The Maynard School '#MadeForGirls'
Agency: AB…
Client: The Maynard School
Date: February 2016
The Maynard sits alongside the great British public schools, dating back to 1658, they are a force to be reckoned with. But like all fine institutions, they have to compete in the modern world, and the increase in co-ed public schools over the last 20 or so years has left The Maynard being in the minority as an only girls school.
Our brief was to turn single sex education into a virtue by reiterating that girls learn differently and that the school is tailor 'made for girls' A secondary element to the brief was to communicate that the school was now taking pre-prep ages from 4 years old, and so delivering education for girls throughout their school career.
Our media strategy was crucial in delivering the message and elevating the schools stature way beyond its local competitors. So we developed an integrated campaign that included cinema advertising, to demonstrate gravitas and confidence in the brand alongside beautiful print and posters on busses, billboards, train stations etc designed to target commuters coming into Exeter on key arterial routes.
Extensive targeting through digital channels including social media (Facebook and Instagram ads), Google and affiliate networks has allowed us to drilldown on The Maynard's core affluent demogrpaphic and target different parent age groups, outlining the schools' ability to deliver first choice university places, but also parents with pre-school children encouraging them to come to the schools Discovery Morning in March.
Credits:
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Kitcatt Nohr: Dogs Trust '#SpecialSomeone'
Agency: Kitcatt Nohr
Client: Dogs Trust
Date: February 2016
Dogs Trust has launched a new campaign that aims to get thousands of rescue dogs their second chance at a happy home. Created by Kitcatt Nohr, the #specialsomeone campaign hopes to raise awareness of rescue dogs and persuade anyone thinking of getting a dog, to visit a Dogs Trust centre and change a rescue dog’s life forever.
Kitcatt Nohr and Dogs Trust research highlighted a significant trend in dog purchasing behaviour. The growing trend in buying new dogs online has, to an extent, resulted in the rescue dog being forgotten by all but a very special type of dog owner. We describe these people as ‘Quiet Heroes’. People who would never consider themselves heroes but to the dogs they rehome they’re life changers; a special someone. The #specialsomeone campaign aims to overcome the buying trend by bringing to life just how important a special someone is to the dogs they rehome.
The #specialsomeone campaign will run across TV, Press and digital channels.
Credits:
Creative Director: Simon Martin, Jamie Tierny
Art Director: Ellie Lynch
Copywriter: Beth Kwaterski
Additional Credits: Planning: Caroline Deput
Account Director: Sophie Marshall
Account Manager: Johnny Kirkham
Agency Producer: Lyndsay Myerscough
Director: Pete Riski @ Rattling Stick
Producer: Tess Mitchell @ Rattling Stick
Editor: Eve Ashwell @ Assembly Rooms
Post Production: Absolute Post
Music: Pure Sync
Art Director: Ellie Lynch
Copywriter: Beth Kwaterski
Additional Credits: Planning: Caroline Deput
Account Director: Sophie Marshall
Account Manager: Johnny Kirkham
Agency Producer: Lyndsay Myerscough
Director: Pete Riski @ Rattling Stick
Producer: Tess Mitchell @ Rattling Stick
Editor: Eve Ashwell @ Assembly Rooms
Post Production: Absolute Post
Music: Pure Sync
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Hunter in-house: Hunter 'How to clean your Hunter boots'
Agency: Hunter in-house
Client: Hunter
Date: March 2016
How To Clean Your Hunter Boots’ is one of the most popular search terms our customers ask us on YouTube and Google. There are currently hundreds of videos from our community showing each other how they clean their boots. Taking this data search insight on board to both ensure our customers receive the right care information, and that we lead these conversations in our own style, we created our own first ‘How To’ informative film – the first in an ‘evergreen’ series of content that aims to help our customers find the right information.
Credits:
Creative Director: Alasdhair Willis
Art Director: Hunter
Copywriter: Hunter
Art Director: Hunter
Copywriter: Hunter
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VCCP: Compare the Market 'The Heroic journey'
Agency: VCCP
Client: Compare the Market
Date: March 2016
After ditching Nicole in their last campaign Aleksandr and Sergei are back on the streets of LA. This time dressed as none other than their favourite superheroes – Batman and Superman. And thanks to a tie up with the latest Batman v Superman: Dawn of Justice movie, customers will be treated to a limited edition toy alongside their MEERKAT MOVIES reward.
Credits:
Executive Creative Director: Darren Bailes
Creative Director: Matt Lloyd
Creative Team: Matt Hynds, Liam Wilson
Additional Credits: TV Producer: Carly Parris
Executive Producer: Andy Leahy
Planner: Rik Mistry
Production Company: Passion Pictures
Director: Dave Scanlon
Executive Producer: Russell Mclean
Animation Producer: Anna Cunnington
Live Action Producer: Patrick Duguid
Editor: Gus Herdman
Animation & VFX: Passion Pictures
VFX Supervisor: Neil Riley @ Passion Pictures
Colourist: Simone Grattarola @ Time Based Arts
Post Production: Brain Carbin @ Rushes
Sound Engineer: Ben Leeves @ Grand Central
Creative Director: Matt Lloyd
Creative Team: Matt Hynds, Liam Wilson
Additional Credits: TV Producer: Carly Parris
Executive Producer: Andy Leahy
Planner: Rik Mistry
Production Company: Passion Pictures
Director: Dave Scanlon
Executive Producer: Russell Mclean
Animation Producer: Anna Cunnington
Live Action Producer: Patrick Duguid
Editor: Gus Herdman
Animation & VFX: Passion Pictures
VFX Supervisor: Neil Riley @ Passion Pictures
Colourist: Simone Grattarola @ Time Based Arts
Post Production: Brain Carbin @ Rushes
Sound Engineer: Ben Leeves @ Grand Central
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Don’t Panic : Greenpeace 'The Little Explorer'
Agency: Don’t Panic
Client: Greenpeace
Date: March 2016
Don’t Panic has teamed up with Greenpeace to support its Save the Arctic campaign, which implores people to sign a petition to stop destructive fishing in the Arctic. The agency has launched ‘The Little Explorer’ to show the impact that destructive fishing trawlers have on the Arctic’s underwater environment and the path of destruction they leave in their wake.
The video shows a young girl in her room, imagining herself exploring the beauty of the Arctic sea’s depths and its native wildlife. The scene is suddenly ruined by a trawl net that descends, sweeping the young girl away.
This film is at the forefront of Greenpeace’s campaign to Save the Arctic, which calls on companies to stop destructive fishing in the northern Barents Sea and the waters around Svalbard, to protect the fragile ecosystem.
The campaign calls for retailers and food brands to no longer use suppliers that engage in destructive fishing in these waters. Greenpeace is also calling on the Norwegian government to create a ‘Marine Protected Area’ in the northern Barents Sea and the waters around Svalbard.
Don’t Panic’s latest work for Greenpeace follows its Cannes Lions and D&AD award-winning LEGO: Everything is NOT Awesome, which became a worldwide viral hit and helped force an end to Lego’s fifty-year partnership with Shell, worth £68 million.
Don’t Panic’s latest work for Greenpeace follows its Cannes Lions and D&AD award-winning LEGO: Everything is NOT Awesome, which became a worldwide viral hit and helped force an end to Lego’s fifty-year partnership with Shell, worth £68 million.
Credits:
Creative Director: Richard Beer
Art Director: Anne Gry Skovdal
Creative: George McCullum, Alistair Griggs, Morgan Fiebig, Eva Steiner
Project Lead: Nisha Mullea
Additional Credits: The Little Explorer: Emily Dante
Director of Photography: David Wright
Director: Simon Mitchell
Producer: Charlie Miller
Art Director: Anne Gry Skovdal
Creative: George McCullum, Alistair Griggs, Morgan Fiebig, Eva Steiner
Project Lead: Nisha Mullea
Additional Credits: The Little Explorer: Emily Dante
Director of Photography: David Wright
Director: Simon Mitchell
Producer: Charlie Miller
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WCRS: B&Q 'Let’s Create'
Agency: WCRS
Client: B&Q
Date: March 2016
This March B&Q launches a new campaign that has creativity and home enjoyment at its heart.
The new campaign centres around the idea ‘Let’s Create’ and puts the emphasis on home improvement projects by reminding people that B&Q isn’t just a warehouse of shelves stacked high with DIY products – it’s a treasure trove full of raw materials to make any home improvement project possible.
Home improvement projects – big and small – are the way people personalise and get creative in their homes. Whilst some people have ideas and know what they want, others may struggle to articulate their ideas and to know what they need to make them happen. This is where B&Q can help; enabling and inspiring home improvers across the country to create something amazing. B&Q has the tools, the raw materials, the inspiration, the helpful staff, over two million paint colours… everything you could ever need to make and build, paint and plant, fix and maintain your home.
The campaign, which was four months in development, launched on Facebook on 17 March and on 18 March with the new TV ad. Created by WCRS, in the style of a “mockumentary”, the TV ad showcases examples of how B&Q has helped unlock creativity in its customers. These customers just happen to be animals. They include a black and white zebra, Fred, who creates his colourful first home after growing up in the black and white world of his parents, and, two industrious beavers who are always improving their home, so need to constantly be on the lookout for great deals.
Credits:
Creative Director: Katy Hopkins, Steve Hawthorne
Creative: Tom Dixon, Jo Griffin
Additional Credits: Agency Producer: Hannah Needham
Account Handling: Louise Davidson & Lucy Nebel
Planning: Olivia Stubbings
Media Agency: MEC
Production Company: Outsider
Director/Animator: Dom&Nic
Producer: John Madsen
Editor: Ed Cheeseman
Post Production: The Mill
Audio: Grand Central Sound Studio
Creative: Tom Dixon, Jo Griffin
Additional Credits: Agency Producer: Hannah Needham
Account Handling: Louise Davidson & Lucy Nebel
Planning: Olivia Stubbings
Media Agency: MEC
Production Company: Outsider
Director/Animator: Dom&Nic
Producer: John Madsen
Editor: Ed Cheeseman
Post Production: The Mill
Audio: Grand Central Sound Studio
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Saatchi & Saatchi: Hindquarters 'Shake your Hindquarters'
Agency: Saatchi & Saatchi
Client: Hindquarters
Date: April 2016
A new dog label has landed in town and it goes by the name of Hindquarters.
Featuring a series of twerking dogs, a variety of breeds are shown giving energetic performances against a colourful backdrop under the strapline 'Shake Your Hindquarters'
Credits:
Executive Creative Directors: Rob Potts, Andy Jex
Creatives: Linda Weitgasser, Alex Sattlecker
Account handlers: Will Priestley, Catherine Tilley
Producer: Josh Sanders
Production Company: Partizan
Director: Tom Beard
Editor: Lizzie Curry
Producer: Nicole Gray
Post production: Electric Theatre Collective
Audio post production: Wave
Creatives: Linda Weitgasser, Alex Sattlecker
Account handlers: Will Priestley, Catherine Tilley
Producer: Josh Sanders
Production Company: Partizan
Director: Tom Beard
Editor: Lizzie Curry
Producer: Nicole Gray
Post production: Electric Theatre Collective
Audio post production: Wave
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WCRS: Bupa 'Body as a band'
Agency: WCRS
Client: Bupa
Date: April 2016
Bupa UK launches a one-of-a-kind interactive music video that shows people how their bodies are performing. Starring The Futureheads, the campaign aims to raise awareness of Bupa UK’s new health assessments, developed to help meet changing healthcare needs and demands of people across the UK.
An online quiz will allow the British public to create a unique, personalised version of the 2010 tune ‘Heartbeat Song’ to show how their health is performing. Each of The Futureheads band members represents a part of the body – the guitarist is the liver, the drummer the heart, the bassist the bones and the lead singer the lungs. Participants just need to answer four health related questions and their responses will impact upon the band’s performance in a variety of unexpected ways; cue guitars turning into dogs, explosions and collapsing drum kits.
Directed by award-winning director Rob Brandon, the music video is aiming to raise awareness of how different lifestyles can affect health and wellbeing. The result is a fun music video full of exciting and unusual antics. To create the video, Bupa UK and WCRS edited 54 different music videos.
Credits:
Creative Director: Joe Miller, Orlando Warner
Creatives: Jason Keet, James Hodson
Additional Credits: Agency Producer: Stefanie Forbes
Account Handling: Tom Crossley, Chris Boyton, Chris Moger, Charlie Warner
Planning: Elisa Edmonds, Hayley Pardoe
Media Agency: MEC
Content Outreach: LBI
Production Company: Agile
Interactive Company: Brainient
Director: Rob Brandon
Animator: Ben Beckett
Producer: Amber Millington
Co-Producer: Emma Britton
Post Production Company: Agile
Head of Post Production: Martin Fickling
Colourist: Amy Beton
Editor: River Stas
Audio: David McEwan (The Sanctuary Recording Studio)
Client: Cheryl Rosenthal
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Minima Advertising People: Q Workshop 'All dice tell a story'
Agency: Minima Advertising People
Client: Q Workshop
Date: April 2016
Q Workshop is the biggest manufacturer of ornate dice in the world. Based in Poznań, Poland the company has been delivering special accessories to players for 12 years. Q Workshop entrusted Minima with the task of rebranding and creation of a new communication strategy.
Credits:
Creative Director: Krzysztof Fabianowski
Art Director: Krzysztof Fabianowski, Maciej Gluszek, Dorota Watkowska
Copywriter: Bartosz Kaluga
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AMV BBDO: BT 'BT Infinity – Fast just got faster'
Agency: AMV BBDO
Client: BT
Date: April 2016
BT’s latest “Behind the Scenes” advertising campaign will feature Hollywood action and comedy star Ryan Reynolds. The campaign airs on Saturday 16 April and will feature Ryan in a humorous advert that highlights the new faster speeds of BT Infinity. The “Behind the Scenes” campaign is a parody of the advertising process and gives viewers an entertaining insight into the world of advertising.
Titled “Faster”, viewers will see Deadpool star Ryan Reynolds speeding up to a glass fronted house in a beautiful car, the car will then come to a sudden stop.
“Watch me stunt roll out of a car in the next ad for BT Infinity’s ‘faster’ Broadband,” says Ryan Reynolds.
He will go on to tell viewers that life moves pretty fast for him. Once inside the house Ryan will explain that he needs broadband that moves as fast as he does and that is why he has BT Infinity, which now offers speeds of up to 52Mbps the fastest fibre speeds as standard.
Credits:
Creative Director: Paul Brazier
Creatives: Richard Peretti, Gary Lathwell
Additional Credits: Director: Nicholas Jasenovec
Production Company: Caviar
Creatives: Richard Peretti, Gary Lathwell
Additional Credits: Director: Nicholas Jasenovec
Production Company: Caviar
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Adam&EveDDB: Halifax 'Extra for everyone'
Agency: Adam&EveDDB
Client: Halifax
Date: April 2016
Halifax returned to TV screens on Friday 22 April with a new advertising campaign created by adam&eveDDB.
Halifax is famous for giving extra and the new heavyweight campaign, which includes TV, outdoor, digital and social media, celebrates how it’s down to earth and friendly colleagues give “extra” to every single customer - illustrated by a range of surprising and charming characters.
For the launch of the campaign, Halifax has joined forces with Warner Bros. Consumer Products. The first ad in the series features an iconic childhood favourite - Top Cat, the famous animated American feline who will be making his first appearance on TV since retirement in the 1980s.
The ad tells the story of what happened when Top Cat is moved on from his trash can home by Officer Dibble. Top Cat visits a Halifax branch to get help and advice from colleagues.
Credits:
Chief Creative Officer: Ben Priest
Executive Creative Director: Richard Brim, Ben Tollett
Art Director: David Mackersey
Copywriter: Johnathan John
Additional Credits: Agency producer: Suzy Macgregor
Planner: Michelle Gilson, John Blight
Business Director: Charlotte Wolfenden
Account Director: Chloe Harding
Account Manager: Leah Stolerman
Designer/Typographer: Luke Ridgeway
Media agency: Greenhouse GroupM
Media planner: Jonathan Hill
Production company: Outsider
Producer: John Madsen
Director: Dom and Nic
D.O.P: Tom Townsend
Editing Company: Work Post
Editor: Art
Post Production: The Mill
Post Producer: Alex Fitzgerald
VFX Supervisor: Neil Davies
Audio Post Production: 750 MPH
Executive Creative Director: Richard Brim, Ben Tollett
Art Director: David Mackersey
Copywriter: Johnathan John
Additional Credits: Agency producer: Suzy Macgregor
Planner: Michelle Gilson, John Blight
Business Director: Charlotte Wolfenden
Account Director: Chloe Harding
Account Manager: Leah Stolerman
Designer/Typographer: Luke Ridgeway
Media agency: Greenhouse GroupM
Media planner: Jonathan Hill
Production company: Outsider
Producer: John Madsen
Director: Dom and Nic
D.O.P: Tom Townsend
Editing Company: Work Post
Editor: Art
Post Production: The Mill
Post Producer: Alex Fitzgerald
VFX Supervisor: Neil Davies
Audio Post Production: 750 MPH
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Grey Paris: Dignity Institute 'Talking Bones'
Agency: Grey Paris
Client: Dignity Institute
Date: May 2016
More than 125,000 political violence and torture victims live in France.
Yet, the Government has still not implemented a health and social security policy to help or assist victims. Based on these observations, The Dignity Institute – an international association based in Denmark with 30 years’ experience across 20 countries – has mandated Grey Paris to run an awareness campaign.
With Talking Bones, Grey Paris takes you intimately closer to the victims suffering.
The agency had the innovative idea of recording torture victim’s audio testimonies on their own medical x-rays.
Place the x-ray on a turntable and you can play it like a vinyl record and listen to Arta’s, Adnan’s and Fidele’s stories. Hearing the victims’ stories - whilst seeing with your own eyes their physical injures -forces you to face the reality. It is impossible to ignore. Suddenly, you become brutally aware that torture is not exactly as you imagined. It is not a distant issue but a tangible reality in France.
In order to make torture a key issue of debate - Grey Paris sent vinyl records to key French influencers to create a real conversation about this highly sensitive subject.
Credits:
Executive Creative Director: Thierry Astier
Art Director: Romain Arrigoni
Copywriter: Nicolas Richard
Additional Credits: Head of Communication: Charlotte Buisson
Director: Francous Bricage
DOP: Fabio Caldironi
Vinyl Maker: LATHECUTS.com
Videographer: Abril Castillo
Photography: Studio Lacen
Sound Production: Ipanema Music
Director: Philippe Hebrard
Sound Production: Possible
Director: Franck Delabre, Stephane Martin
Art Director: Romain Arrigoni
Copywriter: Nicolas Richard
Additional Credits: Head of Communication: Charlotte Buisson
Director: Francous Bricage
DOP: Fabio Caldironi
Vinyl Maker: LATHECUTS.com
Videographer: Abril Castillo
Photography: Studio Lacen
Sound Production: Ipanema Music
Director: Philippe Hebrard
Sound Production: Possible
Director: Franck Delabre, Stephane Martin
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Ogilvy & Mather Advertising, London: Hellmanns 'Finding Grilltopia'
Agency: Ogilvy & Mather Advertising, London
Client: Hellmanns
Date: May 2016
Finding Grilltopia, Ogilvy’s new content-led campaign for Hellmann’s, will take you on a global grilling adventure this summer. Its aim is to reinforce that Hellmann’s and barbecues go together like fire and food. The campaign will also promote the launch of two new ranges of grilling and hot sauces inspired by flavours from around the world.
An original four-part series will be available online, fronted by YouTube star and grilling fanatic, DJ BBQ. Each episode, his mission is to convince a grilling sceptic that food cooked over fire is the future. His non-grilling sceptics include renowned food critic and Twitter legend, Giles Coren, who is taken out of his posh comfort zone and transported to the cowboy farms of Brazil.
In another episode, YouTube baking favourite, Cupcake Jemma is taken to the macho world of American BBQ. An unadventurous farmer and an uninspired burger flipper are also taken on a mouth-watering journey to see if they can find ‘Grilltopia’. London, Paris, USA and Brazil form the backdrop to this grilling odyssey.
Credits:
Executive Creative Director: Andre Laurentino
Creative Director: Johnny Watters, Angus George
Art Director: Chris Chance
Copywriter: Lewis Bish
Additional Credits: Managing Director: Stephane Orhan
Business Director: Alex Canthal
Account Manager: Carmen Vicente Soto
Planning Director: Brian Jensen
TV Producer: Ben Catford, Ruth Darsow
Production Agency: It Drew Itself
Director: Prokopi Constantinou, Jake Churchill
Media Agency: PHD/ Mindshare
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BBH London: tesco 'Vinyl'
Agency: BBH London
Client: tesco
Date: May 2016
Vinyl sales in 2015 were the highest they have been in the last 20 years. Quick to respond to the trend, Tesco trialled the sale of vinyl in select stores over Christmas and after a hugely positive response are now stocking vinyl permanently in 40 of their stores.
To promote this, BBH has launched a new print campaign which uses famous album iconography and Tesco products to announce the return of vinyl to Tesco stores. The campaign was aimed at the music-crazed twenty-something, and also their parents who find nostalgia in the nod to vinyl.
The launch of vinyl allowed Tesco to take on a new format in their comms - flyposting - meaning Tesco's vinyl offering could live in an area that the public are more used to seeing posters for new albums and upcoming gigs.
Credits:
Creative Director: Chris Clarke, Matt Moreland
Creative Team: Chris Clarke, Matt Moreland
Additional Credits: Strategist: Jill Cummins
Strategy Director: Lilli English
Business Lead: Holly Ripper
Account Manager: David White
Producer: Tim Wilks/Aileen Grebovic
Photographer: Colin Campbell
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CP+B: Hotels.com 'Thanks, Captain Obvious'
Agency: CP+B
Client: Hotels.com
Date: May 2016
Hotels.com has introduced Captain Obvious, the US cult character, to the UK in the brand's summer advertising campaign from CP+B London – helping travellers make the obvious choice.
“Thanks, Captain Obvious” has for decades been a pop culture reference in the US, brought to life by Hotels.com in 2014 in the US market as a super fan in order to show why Hotels.com is the obvious choice for booking hotels. A loveable eccentric, Captain Obvious revels in pointing out the self-evident.
With the TV campaign, Captain Obvious can be seen in series of scenarios, specially created for the UK market, where he unknowingly falls foul of British ways, having taken people literally at their word (asking Sherlock Holmes to physically get off his (suit)case, telling a waiter he doesn’t want 'soldiers' with his boiled egg as “I think I can tackle it myself….”).
The first spot sees Captain Obvious demonstrate his linguistic prowess, bantering with Japanese and Russian tourists, only to be unwittingly stumped by a couple of Geordie lasses – “I love the Danish”.
It is this launch spot which viewers on All 4, Channel 4’s online platform, can choose to ‘skip’ – with surprising, never seen before consequences.
https://www.captainobvious.uk/
Credits:
Executive Creative Director: Dave Buonaguidi
Creatives: David Carr, Martins Millers, Graham Storey, Phil Cockrell
Additional Credits: Producer: Chris Chapman
Head of Client Services: Charles Faircloth
Account Director: Tania Delamotte
Director: Michael Clowater
Producer: Jason Scanlon
Production Company: Smuggler
Editor: Saam Hodivala
Edit House: Work
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Minima Advertising People: Good Food Products 'Brand Identity'
Agency: Minima Advertising People
Client: Good Food Products
Date: June 2016
Credits:
Creative Director: Krzysztof Fabianowski
Art Director: Dorota Wątkowska
Copywriter: Agata Tomaszewska, Paweł Dobrowolski
Additional Credits: Business Director: Anna Szymczak
Photographer: Tomasz Olszewski
Stylist: Artur Bugno
Art Director: Dorota Wątkowska
Copywriter: Agata Tomaszewska, Paweł Dobrowolski
Additional Credits: Business Director: Anna Szymczak
Photographer: Tomasz Olszewski
Stylist: Artur Bugno
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MullenLowe London: Post Office 'So easy, it’s magic'
Agency: MullenLowe London
Client: Post Office
Date: June 2016
Credits:
Chief Creative Officer: Dave Henderson
Executive Creative Director: Richard Denney
Creative Director: Bruno Ribeiro
Creative Team: Bruno Ribeiro, Luiz Filipin
Additional Credits: Planner: James Dawkins
Account Team: Isobel Dighe, Rose Reynolds & Hunter Evans
Agency Producer: Vanessa Hunt (film), Amy Murphy (print), David Farrant (digital)
Production Company: make_
Director: Isaac Bell
Producer: Fraser Jamieson
Director of Photography: Richard Mott
Editor: Isaac Bell
Grade: Jessica Vile @ Framestore
Sound: Dugal Macdiarmid @ Wave
Online: Martin Bridge
Animators: The Operators
Designer: Rob Carew
Digital Designer: Chris Davey
Executive Creative Director: Richard Denney
Creative Director: Bruno Ribeiro
Creative Team: Bruno Ribeiro, Luiz Filipin
Additional Credits: Planner: James Dawkins
Account Team: Isobel Dighe, Rose Reynolds & Hunter Evans
Agency Producer: Vanessa Hunt (film), Amy Murphy (print), David Farrant (digital)
Production Company: make_
Director: Isaac Bell
Producer: Fraser Jamieson
Director of Photography: Richard Mott
Editor: Isaac Bell
Grade: Jessica Vile @ Framestore
Sound: Dugal Macdiarmid @ Wave
Online: Martin Bridge
Animators: The Operators
Designer: Rob Carew
Digital Designer: Chris Davey
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