Premium:
As we step into December and wave goodbye to November it's time to find out which work will be crowned as our latest Creative Work of the Month.
Earlier this year we started pitting our Creative Work of the Week winners from all three round ups (Europe, Americas and APAC) against one another to determine the ultimate global Creative Work of the Month winner. And as the month draws to a close it's time to find a new winner.
Voting for Creative Work of the Month will be open until 12pm (GMT) on Friday 2 December, with the winner announced shortly afterwards on The Drum website.
In the running this month from Europe we have White Bear Studios, Drum, Now and DDB Brussels; APAC brings us work from MullenLowe and from the US there's work from Publicis New York, Tribal Worldwide, Hill Holiday and R/GA.
As always votes will be counted from our five-star rating system with the winner decided from the average rating and number of votes cast.
Who wins, you decide...
Publicis New York: United Network for Organ Sharing (UNOS) 'Josh's List'
Agency: Publicis New York
Client: United Network for Organ Sharing (UNOS)
Date: October 2016
Publicis New York has created a touching short film for nonprofit United Network for Organ Sharing (UNOS) that was inspired by true events and real-life relationships. In the film, a middle-aged man with a blue mohawk is shown skinny dipping, playing the drums at a concert and backpacking as his subdued wife accompanies him on these adventures. About halfway through the ad, his wife hands him a slip of paper - and viewers realize that the man is completing his organ donor's bucket list. The last thing on the list reads "do more for mom," so the man and his wife head to his organ donor's mother's house and paint the fence in her front yard. The film ends with the mother resting her heart on the man's chest to hear her son's heartbeat before the message "your organs could save lives too" appears on the screen. Created in partnership with director, cinematographer and writer Damien Toogood, the PSA is the video is UNOS's first PSA in 20 years.
Credits:
Chief Creative Officer: Andy Bird
Chief Production Officer: Lisa Bifulco
Creative Director, Writer: Jeremy Filgate
Copywriter: Patrick Merritt
Agency Executive Producer: Jennifer Guliner
Creative Director Experience Design: Zack Kurland
Director/Cinematographer/Writer: Damien Toogood
Executive Producer: Will Butler-Sloss
Producer: Shae Horton
Production Company: Kantara
Post Production: Altvfx.com
Executive Producer, Colin Renshaw
Producer: Dave Kelly
Music: Metric
Music Supervisor: Patrick Oliver
Editor at Bluerock: Geordie Anderson
Sound Studio - Blast: Joe O’Connell
Colorist at Nice Shoes: Lenny Mastrandrea
Social/Mobile Strategy, AuthX: Brad Perry
Distribution, The CauseWay Agency: Robert Schultz
Talent
Rich Skidmore, “Mike” Organ Recipient
Sadie Johannsson, “Sarah” wife/significant other
Kate Kelly, “Mary” Josh’s mom/organ donor’s mom
Olivia Liang, “backpacker” on bottom bunk
Felicia Lester, “singer” female with spiked mohawk
Chief Production Officer: Lisa Bifulco
Creative Director, Writer: Jeremy Filgate
Copywriter: Patrick Merritt
Agency Executive Producer: Jennifer Guliner
Creative Director Experience Design: Zack Kurland
Director/Cinematographer/Writer: Damien Toogood
Executive Producer: Will Butler-Sloss
Producer: Shae Horton
Production Company: Kantara
Post Production: Altvfx.com
Executive Producer, Colin Renshaw
Producer: Dave Kelly
Music: Metric
Music Supervisor: Patrick Oliver
Editor at Bluerock: Geordie Anderson
Sound Studio - Blast: Joe O’Connell
Colorist at Nice Shoes: Lenny Mastrandrea
Social/Mobile Strategy, AuthX: Brad Perry
Distribution, The CauseWay Agency: Robert Schultz
Talent
Rich Skidmore, “Mike” Organ Recipient
Sadie Johannsson, “Sarah” wife/significant other
Kate Kelly, “Mary” Josh’s mom/organ donor’s mom
Olivia Liang, “backpacker” on bottom bunk
Felicia Lester, “singer” female with spiked mohawk
Loading...
White Bear Studio: UKNY Music 'Brand Identity'
Agency: White Bear Studio
Client: UKNY Music
Date: October 2016
White Bear Studios challenge with this piece of work was to communicate choice, diversity of music and position UKNY Music at the forefront of the music scene. We created a bold yet classic and premium logo with a contemporary brand language. This allows UKNY music to be flexible in their tone of voice, therefore it can appeal to an exclusive private wedding and a new brand music event with top brands.
Photography is where UKNY found their voice. By creating a strong image treatment, we enabled UKNY music to own their photography. Using bright colour saturated live imagery we appealed to youthful and vibrant brands. We then contrasted this with impactful, high contrast black and white profile shots to engage a more exclusive audience creating an interesting dichotomy. Previously it had been difficult to acquire bespoke shots with a lot of imagery relying heavily on PR agencies so this was a powerful solution.
Credits:
Creative: Martyn Garrod, Kelly Mackenzie
Loading...
Tribal Worldwide: 3 Musketeers '#ThrowShine'
Agency: Tribal Worldwide
Client: 3 Musketeers
Date: November 2016
3 Musketeers has rolled out a digital series that the Mars chocolate brand said has been designed "to inspire and uplift by spreading moments of joy." Called #ThrowShine, the 3-part series chronicles the lives of three high school students who use 3 Musketeers bars to spread joy to their family and friends. For example, in one video, a high school girl gives her stressed-out sister a 3 Musketeer bar that says 'You're one of a kind' on it to help her get through her art project. The ads, which feature a rendition of 'This Little Light of Mine' sung by Bea Miller, promote the brand's new packaging, which features 24 different uplifting messages.
Credits:
Executive Creative Director: Kinney Edwards
Group Creative Director: Steffany Carey
Associate Creative Director: Becky Kitlan
Head of Client Services and Production: Phil Pessaro
Account Supervisor: Elizabeth Federico
Senior Content Producer: Jay Posey
Production Company: The Cavalry Productions
Director: Vance Malone
Edit: Beast NY
Editor: Brian Lagerhausen
Color: Co3
Music Supervision: Wool & Tusk
Group Creative Director: Steffany Carey
Associate Creative Director: Becky Kitlan
Head of Client Services and Production: Phil Pessaro
Account Supervisor: Elizabeth Federico
Senior Content Producer: Jay Posey
Production Company: The Cavalry Productions
Director: Vance Malone
Edit: Beast NY
Editor: Brian Lagerhausen
Color: Co3
Music Supervision: Wool & Tusk
Loading...
Drum: Play-Doh 'George the Blob'
Agency: Drum
Client: Play-Doh
Date: November 2016
Created by Drum with media planning and buying handled by OMD UK, the 30” TVC George the Blob sees Play-Doh bring to life the imaginary world of a young brother and sister featuring Girraffagon: half giraffe, half dragon, Eleparrot: half elephant, half parrot and the protagonist George the Blob, who wants to be as colourful as the other animals. Thanks to the power of the children’s imagination, George is transformed from a grey blob, into a magical, friendly half-shark, half-unicorn.
The campaign celebrates ‘opening a tub of imagination’, Play-Doh’s new global strapline and coincides with Play-Doh’s 60th Anniversary this Autumn. To support the TVC, Drum has created a Facebook strategy including a 50” Facebook edit of the ad, four animated GIF Play-Doh tutorials and a ‘Star of the Week’ incentive that calls for Play-Doh’s Facebook community of mums and their young children to share their recreations of the four characters from George the Blob and be in with the chance of winning 40 tubs of Play-Doh.
Credits:
Creative Director: Claire Baker
Associate Creative Director: Rebecca Rowntree
Creatives: Andrew Wilson, Madina Paulig
Additional Credits: Designer: Michael Ballantyne, Ben Jewkes, Fillippo Romano
Account Handlers: Jessica Sinclair, Georgia Weyman, Gemma Parry
Producer: Gracie Oury, Natasha Gottlieb, Laura Botten
Media Buying Agency: OMD
Media Planner: Lauren Chandler, Chloe Hardy
Production Company: Drum OMG UK
Editor: David Mowbray
Post Production Company: Gutenberg Networks
Audio Post Production: Gutenberg Networks
Loading...
Now: Intu 'Your kind of shopping'
Agency: Now
Client: Intu
Date: November 2016
Intu, the owner of some of the UK’s largest and most popular shopping centres, is launching a new TV campaign under a new brand platform this Christmas: ‘Your kind of shopping’.
The Christmas campaign, created by Now, features beautifully and painstakingly crafted bird puppets inspired by stage shows such as War Horse and The Lion King to personify seven different types of shoppers and shopper behaviours - from the ‘Last Minute Panic Shopper’ in a flap to the ‘Wise Shopper’. The message of the campaign is that, no matter what type of shopper you are, intu understands you and can make your Christmas shopping experience better.
The puppeteers in the film include specialist performers from Henson and War Horse and the puppets, film and photography were produced by Blinkink and directed by Joseph Mann, who together have also helped create loveable characters for the likes of Cravendale and Churchill.
Credits:
Executive Creative Director: Remco Graham
Creative Team: Juliet Kent, Clint Harding
Additional Credits: Head of Film and Content: Jeremy Muthana
Planner: Amelia Wood
Account Director: Jack Howker
Account Manager: Katy Stanage
Production Company: Blinkink
Director: Joseph Mann
Producer: Ben Lole
DOP: Matthew Day
Editing House: Stitch
Editor: Max Windows
Post Production: Wave Studios
Music: Simon Charles Pegg
Media: Blue449
Loading...
Hill Holliday: Bank of America 'Magic Parents'
Agency: Hill Holliday
Client: Bank of America
Date: November 2016
To promote its Cash Rewards credit card, Bank of America has rolled out a 30-second holiday spot that features a young boy named Danny who is forced to run boring errands with his parents. However, in the spot - which was created by Hill Holliday - Danny's shopping trip with his parents becomes much more exciting when his parents transform into the very action figures and toys that he is dreaming about getting for Christmas.
Credits:
Chief Creative Officer: Lance Jensen
Executive Creative Director: Spencer Deadrick, Will Uronis
Group Creative Director: Craig Johnson, Steve Pratt
Copywriter: Craig Johnson
Art Director: Steve Pratt
Executive Producer: Brian Gonsar
Assistant Producer: Heather Hoglund
Account Team: Chris Greene, Andrew Still, Tom Fitzpatrick, Brooke Patkin, Abby Pender
Project Manager: Alison Baker, Erica Hara
Planner: Jin Chung
Production Company: Biscuit
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Rachel Glaub / Mercedes Allen-Sarria
Director: Aaron Stoller
Cinematographer: Dimitri Karakatsanis
Line Producer: Mala Vasan
Edit House: Cutting Room
Editor: Chuck Willis
Producer: Anna Petitti
Assistant Editor: Johnathon Boisits
Executive Producer: Susan Willis
Music House: South
Music Written by: Richard Rodgers
Composer: Marc Aaron Jacobs, Eric Plust, Jon Darling, Daniel Pritikin
Licensed Music: My Favorite Things (licensed from IMAGEM)
Sound Engineer: Mike Secher at Soundtrack Boston
VFX Company: The Mill
Executive Producer: Enca Kaul
VFX Producer: Marcus Speaker
VFX Production Coordinator: Chris Lewis, Alex Benavente
VFX Shoot Supervisor: Tara DeMarco, Tom Graham
2D Lead Artist: Andy Dill
3D Lead Artist: Tom Graham
Artists: Tara DeMarco, Ashley Forbito, Jale Parsons, Adam Lambert
Motion Graphics: Clare Carrellas
Colorist: Tim Masik @ Company 3 NY
Executive Creative Director: Spencer Deadrick, Will Uronis
Group Creative Director: Craig Johnson, Steve Pratt
Copywriter: Craig Johnson
Art Director: Steve Pratt
Executive Producer: Brian Gonsar
Assistant Producer: Heather Hoglund
Account Team: Chris Greene, Andrew Still, Tom Fitzpatrick, Brooke Patkin, Abby Pender
Project Manager: Alison Baker, Erica Hara
Planner: Jin Chung
Production Company: Biscuit
Managing Director: Shawn Lacy
Executive Producer: Holly Vega
Head of Production: Rachel Glaub / Mercedes Allen-Sarria
Director: Aaron Stoller
Cinematographer: Dimitri Karakatsanis
Line Producer: Mala Vasan
Edit House: Cutting Room
Editor: Chuck Willis
Producer: Anna Petitti
Assistant Editor: Johnathon Boisits
Executive Producer: Susan Willis
Music House: South
Music Written by: Richard Rodgers
Composer: Marc Aaron Jacobs, Eric Plust, Jon Darling, Daniel Pritikin
Licensed Music: My Favorite Things (licensed from IMAGEM)
Sound Engineer: Mike Secher at Soundtrack Boston
VFX Company: The Mill
Executive Producer: Enca Kaul
VFX Producer: Marcus Speaker
VFX Production Coordinator: Chris Lewis, Alex Benavente
VFX Shoot Supervisor: Tara DeMarco, Tom Graham
2D Lead Artist: Andy Dill
3D Lead Artist: Tom Graham
Artists: Tara DeMarco, Ashley Forbito, Jale Parsons, Adam Lambert
Motion Graphics: Clare Carrellas
Colorist: Tim Masik @ Company 3 NY
Loading...
DDB Brussels: Ikea Belgium 'Operation Treenapping'
Agency: DDB Brussels
Client: Ikea Belgium
Date: November 2016
Ikea Belgium and DDB Brussels launched a contemporary Christmas tale. The spot tells the story of three young boys who embark on an epic journey to reunite an unexpected friend with his family.
Operation Treenapping - as the spot is dubbed - is a metaphor-driven story with a message: the one thing that really matters during the holiday season is being together with the people you love.
Credits:
Creative director: Peter Ampe, Odin Saille
Creatives: Ralf De Houwer, Jonas Caluwe
Strategy: Dominque Poncin
Account team: Francis Lippens, Annelies Nyns, Maria-Laura Laubenthal
PR: Kenn Van Lijesbeth
TV producer: Brigitte Verduyckt
Production company: Caviar
Director: Bruce St. Clair
Executive producer: Ilse Joey
Producer: Thomas Hofman
Music: Raygun
Loading...
MullenLowe Profero: Nespresso 'Why Make Coffee When You Can Create Art '
Agency: MullenLowe Profero
Client: Nespresso
Date: November 2016
303 MullenLowe and MullenLowe Profero have produced an Australian-developed global launch campaign for the new Nespresso Creatista machine range, following a
competitive pitch.
competitive pitch.
The campaign, which launches on television this week, leverages the
Creatista’s ability to automatically produce café-quality frothy milk, asking ‘Why
make coffee when you can create art?’
Creatista’s ability to automatically produce café-quality frothy milk, asking ‘Why
make coffee when you can create art?’
The core campaign positioning alludes to the Creatista’s users being able to
harness milk froth to create their own café-style ‘latte art’. In collaboration,
MullenLowe Profero and 303 MullenLowe developed the campaign identity,
television, outdoor, print and digital assets,
harness milk froth to create their own café-style ‘latte art’. In collaboration,
MullenLowe Profero and 303 MullenLowe developed the campaign identity,
television, outdoor, print and digital assets,
Credits:
Client – Nespresso
Nicole Parker
Diane Duperret
Laurence Vucekovic
Digital agency – MullenLowe Profero
Sven Pham - Senior Designer
Sarah Robertson - Designer
Melba Gounas - Designer
Paul Fiore - Copywriter
Emma Jackson - Senior Account Director
Chris Henderson - Client Services Director
Philip Ely - Head of Comms APAC (MullenLowe MediaHub)
Ashadi Hopper - Executive Creative Directo
Creative agency – 303 MullenLowe
Remi Couzelas – Planning Director
Sean Larkin – Head of Copy
Adam Whitehead – Head of Art
Sean Ascroft – Head of Broadcast
Tony Dunseath – Client Services Director
Krista Song – Senior Business Director
James Lammert – Business Director
Brett Griffiths – Studio and Production
Print Post Production: Cream Studios
Typography – The Letterettes
Production Company – Collider
Director – Patrick Fileti
Producer – Olivia Hantken
Cinematographer – Earle Dresner
Post Production – Blackbird
Editor – David Whittaker, The Editors
Nicole Parker
Diane Duperret
Laurence Vucekovic
Digital agency – MullenLowe Profero
Sven Pham - Senior Designer
Sarah Robertson - Designer
Melba Gounas - Designer
Paul Fiore - Copywriter
Emma Jackson - Senior Account Director
Chris Henderson - Client Services Director
Philip Ely - Head of Comms APAC (MullenLowe MediaHub)
Ashadi Hopper - Executive Creative Directo
Creative agency – 303 MullenLowe
Remi Couzelas – Planning Director
Sean Larkin – Head of Copy
Adam Whitehead – Head of Art
Sean Ascroft – Head of Broadcast
Tony Dunseath – Client Services Director
Krista Song – Senior Business Director
James Lammert – Business Director
Brett Griffiths – Studio and Production
Print Post Production: Cream Studios
Typography – The Letterettes
Production Company – Collider
Director – Patrick Fileti
Producer – Olivia Hantken
Cinematographer – Earle Dresner
Post Production – Blackbird
Editor – David Whittaker, The Editors
Loading...
To keep up to date with the latest Creative Work from around the globe please visit our Creative Works homepage.
Location:
Secondary categories:
Main Image:
Article Type:
Sponsored Content:
Non Sponsored Content
Choose Featured Video:
Random Featured Video
Badge Color:
Article Layout:
Section:
Agency