Creative Works APAC: featuring Lachlan McPherson and Friends, McCann Hong Kong, Mirum Jakarta, FCB Seoul and more

Rodney Wayne, New Zealand’s leading hair salon brand this week launch the Summer 2017 collection with a call to ‘Get Your Game On’.

Created by agency Lachlan McPherson and Friends, the campaign champions individuality and personal style, inviting viewers to ‘Be you like no one else can’. The promotion includes print, digital and the first television commercial for Rodney Wayne since the business began in New Zealand over 35 years ago.

McCann Hong Kong and MRM//McCann Shanghai have launched ‘Marriage in the Air’ symbolizing the closer relationship between Cathay Pacific and the newly rebranded Cathay Dragon.

In partnership with three of the largest travel platforms in China – Ctrip, Mafengwo and Qyer – a competition featuring three travel influencer couples trying to outdo each other for a chance to wed at 35,000 feet has been launched.

The campaign began this month with videos of the couples dressed in wedding gowns and suits running through the streets and airports in China. The videos invited the public to vote for their favorite couple to win a wedding on a Cathay Dragon flight. The winning couples’ voters also get a chance to attend the wedding on January 6th.

This festive season, Tiger Beer hopes to make reunions count by reminding Singaporeans of the true meaning of ‘reunion’ and inspiring them to connect with their loved ones, both at home and abroad.

With a series of films that bring to life the stories of Singaporeans living abroad and how much they miss home, Tiger Beer wants to jolt Singaporeans into realising the significance of festive reunions, and encourage them to make this reunion a meaningful one. The films also aim to get Singaporeans here thinking: Are we taking our reunions for granted? 

FCB Seoul has created a new film for Mondelez / Dong Suh Foods Corp. utilising Autonomous Sensory Meridian Response (ASMR) sound design technic to launch Ritz Crackers in South Korea. ASMR refers to a physical sensation characterized by a pleasurable tingling sensation on the skin that typically begins on the scalp and moves down to the spine and the base of neck. It is commonly triggered by specific acoustic and visual stimuli. In collaboration with the renowned sound studio Dr. Hook and the production company The Headliners, FCB Seoul has highlighted the unique crispy sizzle of the Ritz Crackers and invites the viewers to indulge in the world of Ritz’s rich flavours.
 

Swinburne Online, Australian online education service, is launching an integrated campaign via Ogilvy Melbourne encouraging Australians to complete their higher education online.

The new campaign has kicked off this week with a TVC featuring inspirational students and inviting Australians to take action and continue their tertiary studies with the rally call ‘Let’s Do This’.

Different versions will be rolled out focusing on the different degree programs such as Business, Design, Education and Psychology. Executions will then be pushed online, plus print and outdoor across the country.

Residents of Jakarta are used to waiting for everything – for traffic to clear, for queues to move, for websites to load. Web browser company Opera’s campaign - #DaripadaNunggu, or “Better Things to do” – aims to inspire people to do something useful instead of just waiting.

The campaign generated over 6,000 social posts from people sharing their personal experiences of how they leverage the power of the internet to use their waiting time to do something meaningful to them.

Created by digital agency Mirum Jakarta, the website www.daripadanunggu.com invites the audience to take part in an interactive video directed by Indonesia’s acclaimed director Salman Aristo. 

BBDO Pakistan has collaborated with UN Women Pakistan to create a new campaign – #BeatMe – in the hopes of mobilising women and men to demand an end to violence against women.

The campaign showcases a woman inviting men to beat her, but at things she is good at; amazing feats women have achieved globally. Featuring prominent women from Pakistan, including a singer, a mountain climber, a chess champion as well as athletes, the message focuses on the strength of women no matter where they are from and debunks the erroneous notion of women being inferior to men.

Launched last week via social media, the video has received over 2.3 million views and nearly 201million impressions in only 7 days, and shared on Facebook over 35,500 times, according to BBDO. The video can be viewed on the UN Women Pakistan Facebook page.