The Clio Health award winners have been announced and those campaigns on top span the globe while making an impact on health and wellness.
The Clio Health Grand awards went to innovators in digital health as well as provocative campaigns for HIV and breast cancer, plus interesting knowledge campaigns for two Japanese causes.
Two of the more provocative include 'Manboobs', a campaign for brand MACMA encouraging self breast examinations using an overweight man’s breasts rather than female breasts so as not to break censorship laws, and 'HIV Tonight' for HIV Edmonton, which uses explicit language and pictures to show that you never know which set of genitalia might be infected with HIV.
The Japanese winners include 'Surgeon Tryouts', by TBWA\HAKUHODO, which shows how surgeons are meticulously trained to be exacting, and 'Second Life Toys', by Dentsu, which shows the need for child organ donation through stuffed animal rehabilitation.
Here are the Health Grand Award Winners:
DOT. The First Braille Smartwatch
Entrant Company: Serviceplan/Serviceplan Korea
Brand: Dot Incorporation
Mediums: Innovation, Design
Lifesaver Backpack
Entrant Company: J. Walter Thompson Colombia
Brand: Luki
Medium: Out of Home
Surgeon Tryouts
Entrant Company: TBWA\HAKUHODO Inc.
Brand: Kurashiki Central Hospital
Medium: Print
Second Life Toys
Entrant Company: Dentsu Inc.
Brand: Green Ribbon Project Committee
Medium: Public Relations
Manboobs
Entrant Company: DAVID
Brand: MACMA
Medium: Social Media
HIV Tonight
Entrant Company: Calder Bateman
Brand: HIV Edmonton
Medium: Integrated Campaign
All the winners can be viewed on the Clio Health Winners site.
