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Welcome to The Drum's US Creative Works.
As always, this section is dedicated to showing the best creative work in North & South America and gives you, the reader, the chance to decide which work we feature as our US 'Creative Work of the Week.'
To vote for your favorite, make sure you click on the stars. The winner will be chosen based on the average rating and the number of votes cast. Voting closes on Wednesday, December 14.
To submit work for future publication, contact Minda Smiley.
Cutwater: American Giant 'Thank the Struggle'
Agency: Cutwater
Client: American Giant
Date: December 2016
San Francisco agency Cutwater has created a digital campaign for clothing company American Giant called 'Thank the Struggle.' In an online film, a voiceover says things like "thank the rock in your shoe, the hills you've had to climb, and the ones who broke your heart" over shots of athletes and other people who are working to overcome obstacles. The video, which is running on Facebook, Instagram & YouTube and ends with the message "Don't Get Comfortable," aims to remind people that life's challenges are what make us who we are.
Credits:
CCO, Co-Founder: Chuck McBride
Principal, President: Christian Hughes
ACD, Copywriter: Aaron Sanchez
Copywriter: Ray Connolly
Art Director: Melissa Macarian
Executive Producer: Kimberly Grear
Content Producer: Robbie Wiedie
Account Director: Sophie de Schepper
PRODUCTION & POST HOUSE: The Cabinet
DIRECTOR/EDITOR: Doug Cox
Exec Producer: Jim Vaugh
STUDIO: ONE UNION RECORDING & CRC RECORDING
Joaby
Final VO – with CRC
Final Record of VO + Mix Engineer: Matt Wood (One Union)
VOICE OVER: Malcom London (Rapper/Poet)
COLOR GRADE: Chris Martin
The Mission Film & Video
CONFORM: The Cabinet
Flame: Mark
RECORDING STUDIO: CRC Recording Chicago
Principal, President: Christian Hughes
ACD, Copywriter: Aaron Sanchez
Copywriter: Ray Connolly
Art Director: Melissa Macarian
Executive Producer: Kimberly Grear
Content Producer: Robbie Wiedie
Account Director: Sophie de Schepper
PRODUCTION & POST HOUSE: The Cabinet
DIRECTOR/EDITOR: Doug Cox
Exec Producer: Jim Vaugh
STUDIO: ONE UNION RECORDING & CRC RECORDING
Joaby
Final VO – with CRC
Final Record of VO + Mix Engineer: Matt Wood (One Union)
VOICE OVER: Malcom London (Rapper/Poet)
COLOR GRADE: Chris Martin
The Mission Film & Video
CONFORM: The Cabinet
Flame: Mark
RECORDING STUDIO: CRC Recording Chicago
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David&Goliath: California Lottery 'Pennies'
Agency: David&Goliath
Client: California Lottery
Date: December 2016
To promote its Holiday Scratchers, the California Lottery has rolled out a spot called 'Pennies' that features a man who surprises his co-workers with lottery tickets. In the spot, created by David&Goliath, the man confuses his colleagues when he begins to put pennies wrapped in tiny red bows on desks, keyboards and even the office scanner. But when his co-workers walk out to their cars at the end of the day and see lottery tickets on their windshields, they finally realize what the pennies are for.
Credits:
Founder & Chairman: David Angelo
Creative Director: Greg Buri
Writer: Mark Monteiro
Associate Creative Director/Writer: Chris DeNinno
Associate Creative Director/Digital Art Director: Jenn Tranbarger
Art Director: Anthony Pasqualone
Group Planning Director: Kristen Knape
Planner: Chris Kwak
Managing Director of Broadcast Production: Paul Albanese
Executive Producer: Curt O’Brien
Senior Broadcast Producer: Brandon Kusher
Director of Business Affairs: Rodney Pizarro
Business Affairs Manager: Camara Price
Associate Business Affairs Manager: Travis Kohler
Group Account Director: Stacia Parseghian
Account Director: Janet Wang
Account Supervisor: Erika Rosenwinkel
Account Executive: Alyssa Meredith
Account Coordinator: Alex Petosa
Project Manager: Mike Antonellis
Director of Digital Production: Peter Bassett
Senior Interactive Art Director: Steven Lau
Senior Interactive Producer: Noah Luger
UX Lead: John Randall
Associate Developer: Mariano Echegoyen
Director of Print Services: Meredith Walsh
Senior Art Producer: Andrea Rosenfeld
Production Company: Bob Industries
Directors: The Argentines
Director of Photography (TV): Hoyte van Hoytema
Director of Photography (Social Videos): Bradford Whitaker
Executive Producers: T.K. Knowles, John O'Grady, Chuck Ryant
Line Producer: Phillip Sheridan
Sales Representative: Siobhan McCafferty & Associates
Editorial House: Spinach
Editor: James Duffy
Assistant Editor: Doug Scott
Producer: Jonathan Carpio
Telecine: CO3
Colorist: Bryan Smaller
Online & VFX: Method Studios
Flame Artist: Emily Irvine
Executive Producer: Robert Owens
Head of Production, Commercial Finish: Ananda Reavis
Producer: Thuy Ta
Music: South Music
Mix House: Margarita Mix
Sound Mixer/Engineer: Nathan Dubin
Creative Director: Greg Buri
Writer: Mark Monteiro
Associate Creative Director/Writer: Chris DeNinno
Associate Creative Director/Digital Art Director: Jenn Tranbarger
Art Director: Anthony Pasqualone
Group Planning Director: Kristen Knape
Planner: Chris Kwak
Managing Director of Broadcast Production: Paul Albanese
Executive Producer: Curt O’Brien
Senior Broadcast Producer: Brandon Kusher
Director of Business Affairs: Rodney Pizarro
Business Affairs Manager: Camara Price
Associate Business Affairs Manager: Travis Kohler
Group Account Director: Stacia Parseghian
Account Director: Janet Wang
Account Supervisor: Erika Rosenwinkel
Account Executive: Alyssa Meredith
Account Coordinator: Alex Petosa
Project Manager: Mike Antonellis
Director of Digital Production: Peter Bassett
Senior Interactive Art Director: Steven Lau
Senior Interactive Producer: Noah Luger
UX Lead: John Randall
Associate Developer: Mariano Echegoyen
Director of Print Services: Meredith Walsh
Senior Art Producer: Andrea Rosenfeld
Production Company: Bob Industries
Directors: The Argentines
Director of Photography (TV): Hoyte van Hoytema
Director of Photography (Social Videos): Bradford Whitaker
Executive Producers: T.K. Knowles, John O'Grady, Chuck Ryant
Line Producer: Phillip Sheridan
Sales Representative: Siobhan McCafferty & Associates
Editorial House: Spinach
Editor: James Duffy
Assistant Editor: Doug Scott
Producer: Jonathan Carpio
Telecine: CO3
Colorist: Bryan Smaller
Online & VFX: Method Studios
Flame Artist: Emily Irvine
Executive Producer: Robert Owens
Head of Production, Commercial Finish: Ananda Reavis
Producer: Thuy Ta
Music: South Music
Mix House: Margarita Mix
Sound Mixer/Engineer: Nathan Dubin
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BBDO New York: Sandy Hook Promise 'Evan'
Agency: BBDO New York
Client: Sandy Hook Promise
Date: December 2016
BBDO New York recently created a PSA for nonprofit Sandy Hook Promise, a group led by several family members whose loved ones were killed at Sandy Hook Elementary School on December 14, 2012 that is working to prevent gun violence before it happens. The PSA features a teenager named Evan who spends his days scribbling notes on a desk to a secret admirer. At the end of the PSA, when he finally meets the girl who he's been exchanging notes with, a school shooter bursts through the school's gym. The video then cuts to text that reads, “While you were watching Evan, another student was showing signs of planning a shooting." The next line reads, “But no one noticed." The PSA then loops back to the beginning and points out all of the warning signs that viewers likely missed when they were watching Evan's story unfold. The short film is for the nonprofit's no cost “Know the Signs” programs, which teach youth and adults how to recognize an individual exhibiting at-risk behaviors and how to effectively intervene to get them help before they hurt themselves or others.
Credits:
David Lubars, Chief Creative Officer, Worldwide
Greg Hahn, Chief Creative Officer, New York
Peter Alsante, Creative Director
Bryan Stokely, Copywriter
Martins Zelcs, Art Director
Julian Katz, Group Executive Producer
Lindsey Cash, Account Director
Sean Stogner, Communications Planning Director
Michael Schonfeld, Communications Planning Associate
Production Company: Smuggler
Henry-Alex Rubin, Director
Patrick Milling Smith, Partner
Brian Carmody, Partner
Drew Santarsiero, Executive Producer
Andrew Colon, Chief Operating Officer
Leah Allina, Producer
Ken Seng, Director of Photography
Post Production: NO6
Editor: Jason Macdonald
Additional Editor: Nick Schneider
Executive Producer: Corina Dennison
Post Producer: Malia Rose
Flame Artist: Ed Skupeen
Flame Assist: Mark Reyes
Colorist: Stuart Wheeler
Audio Post: Heard City
Mixer: Stefano Campello
Mixer: Evan Mangiamele
Audio Executive Producer: Sasha Awn
Greg Hahn, Chief Creative Officer, New York
Peter Alsante, Creative Director
Bryan Stokely, Copywriter
Martins Zelcs, Art Director
Julian Katz, Group Executive Producer
Lindsey Cash, Account Director
Sean Stogner, Communications Planning Director
Michael Schonfeld, Communications Planning Associate
Production Company: Smuggler
Henry-Alex Rubin, Director
Patrick Milling Smith, Partner
Brian Carmody, Partner
Drew Santarsiero, Executive Producer
Andrew Colon, Chief Operating Officer
Leah Allina, Producer
Ken Seng, Director of Photography
Post Production: NO6
Editor: Jason Macdonald
Additional Editor: Nick Schneider
Executive Producer: Corina Dennison
Post Producer: Malia Rose
Flame Artist: Ed Skupeen
Flame Assist: Mark Reyes
Colorist: Stuart Wheeler
Audio Post: Heard City
Mixer: Stefano Campello
Mixer: Evan Mangiamele
Audio Executive Producer: Sasha Awn
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Pearlfisher New York: Godiva 'Rebrand'
Agency: Pearlfisher New York
Client: Godiva
Date: December 2016
Pearlfisher New York recently rebranded and redesigned Godiva's core range of chocolate bars. According to Pearlfisher, the new design is a "visually arresting, approachable and appetizing brand expression" that "reinforces [Godiva's] unique investment in the mastery of chocolate craftsmanship, creativity and quality."
Credits:
Founder and CCO: Jonathan Ford
Founder and CEO: Mike Branson
Creative Director: Hamish Campbell
Design Director: Sissy Emmons Hobizal
Head of Realization: Brandi Parker
Head of Strategy: Karen Schnelwar
Head of Business Management: Teres Rodney
Senior Business Manager: Holly Sanchez
Founder and CEO: Mike Branson
Creative Director: Hamish Campbell
Design Director: Sissy Emmons Hobizal
Head of Realization: Brandi Parker
Head of Strategy: Karen Schnelwar
Head of Business Management: Teres Rodney
Senior Business Manager: Holly Sanchez
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The Martin Agency: Geico 'Great Answer'
Agency: The Martin Agency
Client: Geico
Date: December 2016
The Martin Agency has kicked off a new campaign for longtime client Geico. Called 'Great Answers,' the campaign is launching with a spot called 'Objection' that features a man who has found himself in court after robbing a safe. While the evidence shows that he clearly committed the crime, the man is able to weasel his way out of the lawyer's questioning by stating that "switching to Geico can save you a bunch of money on car insurance" - a statement that the judge comments is an "excellent point" before dismissing the case.
Credits:
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FCB Chicago: Maserati 'Naughty Things' and 'It's Speaking To You'
Agency: FCB Chicago
Client: Maserati
Date: December 2016
FCB Chicago recently created two ads for luxury car manufacturer Maserati. For the campaign, the agency took a cheeky approach to promote the car's appeal by using the sounds of a Maserati's engine as the brand's spokesperson.
Credits:
Global EVP, Content and Creative Development: Todd Tilford
Creative: Ben Flaherty
Chief Strategy Officer: John Kenny
Executive Producer: Stephen Clark
Associate Producer: Taylor Powers
Production Business Manager: Shera Rabinowitz
Chief Marketing Officer: Kelly Graves
VP, Management Director: Phyllis Lee
Account Director: Zac Cyran
Edit: Lord + Thomas
Executive Producer: Rene Steinkellner
Sr Producer: Celena Mossell
Colorist: Roman Mendez
Online Editor: Justin Orr
Sound Engineer: Jason Ryan
Senior Editor: Steve Immer
Assistant Editor: Seamus Hehir
Creative: Ben Flaherty
Chief Strategy Officer: John Kenny
Executive Producer: Stephen Clark
Associate Producer: Taylor Powers
Production Business Manager: Shera Rabinowitz
Chief Marketing Officer: Kelly Graves
VP, Management Director: Phyllis Lee
Account Director: Zac Cyran
Edit: Lord + Thomas
Executive Producer: Rene Steinkellner
Sr Producer: Celena Mossell
Colorist: Roman Mendez
Online Editor: Justin Orr
Sound Engineer: Jason Ryan
Senior Editor: Steve Immer
Assistant Editor: Seamus Hehir
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m:united//McCann: Microsoft 'The Art of Harmony'
Agency: m:united//McCann
Client: Microsoft
Date: December 2016
For the holidays, Microsoft has unveiled a video called 'The Art of Harmony' that continues last year's message of 'Spread Harmony.' This year, the tech company has brought artists, activists and entrepreneurs together to show how people from all walks of life can make the world a better place. The video - which features people including child activist Zianna Oliphant, Florida police officer Bobby White and West African refugee artist Hawa Diallo - ends with the message, "When the world seems divided, coming together can be a beautiful thing."
Credits:
Co-CCO: Sean Bryan
Co-CCO: Tom Murphy
Executive Creative Director: Daniela Vojta
Executive Creative Director: Susan Young
Executive Creative Director: Jim Hord
Creative Director: Daniel Kim
Creative Director: Todd Brown
Creative Director: Chris McMurtrey
Creative Director: Scott Higgins
Creative Director: Roberto Baibich
Associate Creative Director: Nick Ciomperlik
Associate Creative Director: Susann Goerg
Copywriter: David Cappolino
Art Director: Julie Koong
Art Director: Alicia Foor
Director of Creative Technology: David Cliff
Director of Integrated Production: Aaron Kovan
Director of Interactive Production: Jeremy Adirim
Senior Producer: Melissa Tifrere
Senior Producer: Mel Senecal
Producer: Rebecca Magner
Interactive Producer: Charlotte Popper
Executive Integrated Music Producer: Eric Johnson
Music Coordinator: Sam Belkin
Account/Strategy:
John Dunleavy – President; Kevin Nelson – Managing Director; Tina Galley – Executive Account Director; Michelle Kiely –Director of Strategy; Sarah Keiber – Group Account Director; Stella Warkman –Director of Project Management; Todd Sussman – Group Strategy Director; Courtney LeBlanc – Account Director; Maria Villena – Account Executive- Ellie Choi – Account Executive; Alex Cho – Account Executive; Jessica La Torre – Project Manager
Production Company
RSA Films
Director: Jake Scott
Producer: David Mitchell
Director of Photography: Chris Soos
1st A.D.: Howell Caldwell
Line Producer: Jason Groves
Editorial
Rock Paper Scissors
Editor: Biff Butler
Assistant Editor: Mike Shugarmen
Executive Producer: Eva Kornblum
Producer: Lisa Barnable
Finishing/VFX
The Mill
Executive Producer: Melanie Wickham
Producer: Katie Kolombatovich
Lead Flame Artist: Barnsely Wood
Music
“Beauty in the World” by Macy Grey
Audio Mix
Sonic Union
Mixers: Mike Marinelli
Sound Director: Justine Cortale
Color
The Mill
Fregus Mccall
Co-CCO: Tom Murphy
Executive Creative Director: Daniela Vojta
Executive Creative Director: Susan Young
Executive Creative Director: Jim Hord
Creative Director: Daniel Kim
Creative Director: Todd Brown
Creative Director: Chris McMurtrey
Creative Director: Scott Higgins
Creative Director: Roberto Baibich
Associate Creative Director: Nick Ciomperlik
Associate Creative Director: Susann Goerg
Copywriter: David Cappolino
Art Director: Julie Koong
Art Director: Alicia Foor
Director of Creative Technology: David Cliff
Director of Integrated Production: Aaron Kovan
Director of Interactive Production: Jeremy Adirim
Senior Producer: Melissa Tifrere
Senior Producer: Mel Senecal
Producer: Rebecca Magner
Interactive Producer: Charlotte Popper
Executive Integrated Music Producer: Eric Johnson
Music Coordinator: Sam Belkin
Account/Strategy:
John Dunleavy – President; Kevin Nelson – Managing Director; Tina Galley – Executive Account Director; Michelle Kiely –Director of Strategy; Sarah Keiber – Group Account Director; Stella Warkman –Director of Project Management; Todd Sussman – Group Strategy Director; Courtney LeBlanc – Account Director; Maria Villena – Account Executive- Ellie Choi – Account Executive; Alex Cho – Account Executive; Jessica La Torre – Project Manager
Production Company
RSA Films
Director: Jake Scott
Producer: David Mitchell
Director of Photography: Chris Soos
1st A.D.: Howell Caldwell
Line Producer: Jason Groves
Editorial
Rock Paper Scissors
Editor: Biff Butler
Assistant Editor: Mike Shugarmen
Executive Producer: Eva Kornblum
Producer: Lisa Barnable
Finishing/VFX
The Mill
Executive Producer: Melanie Wickham
Producer: Katie Kolombatovich
Lead Flame Artist: Barnsely Wood
Music
“Beauty in the World” by Macy Grey
Audio Mix
Sonic Union
Mixers: Mike Marinelli
Sound Director: Justine Cortale
Color
The Mill
Fregus Mccall
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TBWA\Chiat\Day LA: Netflix 'Binge Candle'
Agency: TBWA\Chiat\Day LA
Client: Netflix
Date: December 2016
To celebrate the recent revival of Gilmore Girls on Netflix, TBWA\Chiat\Day LA has created a "Binge Candle" for the streaming service. Since the revival of the series was made of of four 90-minute installments, each set to a different season, the four-layer candle switches to a new scent every 90 minutes.
Credits:
Creative Chairman: Stephen Butler
Executive Creative Director: Linda Knight
Creative Director: Matthew Woodhams-Roberts
Creative Director: Dave Horton
Art Director: Blair Seward
Copywriter: Elizabeth Daniel
Director of Design: Mark Sloan
Designer: Iris Chung
Strategy
Chief Strategy Officer: Neil Barrie
Senior Strategist: Emilie Arrive
Account Services
Managing Director: Christian Stein
Associate Brand Manager: Louise Hunter
Production
Chief Production Officer: Tanya LeSieur
Executive Art/Print Producer: Dena Moore
Executive Broadcast Producer: Brian O’Rourke
Business Affairs: Mimi Hirsch
Broadcast Producer: Garrison Askew
Production Coordinator: Michael Schroepfer
Post Production
Post Production: Venice Beach Editorial
Executive Post Producer: Sarah Holme
Post Producer: Dustin LaForce
Director of Photography: Jeremiah Mayhew
Editor: Jeremiah Mayhew, Derrick Hackman
Assistant Editor: Charis Tobias
Color: Derrick Hackman
Production Partners
Photography Studio: Venice Beach Editorial
Producers: Nicole Alexander & Dustin LaForce
Set Designer: Alyse Castillo
Candle Maker: Heartland Candles
Promotional Specialist: Coast Graphic Services
Executive Creative Director: Linda Knight
Creative Director: Matthew Woodhams-Roberts
Creative Director: Dave Horton
Art Director: Blair Seward
Copywriter: Elizabeth Daniel
Director of Design: Mark Sloan
Designer: Iris Chung
Strategy
Chief Strategy Officer: Neil Barrie
Senior Strategist: Emilie Arrive
Account Services
Managing Director: Christian Stein
Associate Brand Manager: Louise Hunter
Production
Chief Production Officer: Tanya LeSieur
Executive Art/Print Producer: Dena Moore
Executive Broadcast Producer: Brian O’Rourke
Business Affairs: Mimi Hirsch
Broadcast Producer: Garrison Askew
Production Coordinator: Michael Schroepfer
Post Production
Post Production: Venice Beach Editorial
Executive Post Producer: Sarah Holme
Post Producer: Dustin LaForce
Director of Photography: Jeremiah Mayhew
Editor: Jeremiah Mayhew, Derrick Hackman
Assistant Editor: Charis Tobias
Color: Derrick Hackman
Production Partners
Photography Studio: Venice Beach Editorial
Producers: Nicole Alexander & Dustin LaForce
Set Designer: Alyse Castillo
Candle Maker: Heartland Candles
Promotional Specialist: Coast Graphic Services
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SS+K: U.S. Chamber of Commerce 'Nothing's Bigger than Small Business'
Agency: SS+K
Client: U.S. Chamber of Commerce
Date: December 2016
SS+K has created a video for the U.S. Chamber of Commerce to help the organization increase awareness of the importance of small businesses and the vital role they play in job creation.
Credits:
Founding Partner: Mark Kaminsky
Chief Creative Officer: Bobby Hershfield
Senior Designer: Jesse Raker
Art Director: Malika Reid
Copywriter: Francesca Chabrier
VP, Group Director: Erika Dale
Account Supervisor: Taylor Berry
Business Affairs Manager: Sarah Giarraffa
Account Coordinator: Alison Goldberg
SVP, Digital Strategy & Innovation: Kevin Skobac
Agency SVP, Dir. of Production & Innovation & Ops: John Swartz
Agency Senior Producer: Lisa Goore
Production Company: Mad Pictures
Director: Adam Donald
Production Company Producer: Mikha Grumet
Editorial Company: Fluid
Editorial Company Senior Producer: Michelle Seidenfrau
Editor: Peter Sabatino
Chief Creative Officer: Bobby Hershfield
Senior Designer: Jesse Raker
Art Director: Malika Reid
Copywriter: Francesca Chabrier
VP, Group Director: Erika Dale
Account Supervisor: Taylor Berry
Business Affairs Manager: Sarah Giarraffa
Account Coordinator: Alison Goldberg
SVP, Digital Strategy & Innovation: Kevin Skobac
Agency SVP, Dir. of Production & Innovation & Ops: John Swartz
Agency Senior Producer: Lisa Goore
Production Company: Mad Pictures
Director: Adam Donald
Production Company Producer: Mikha Grumet
Editorial Company: Fluid
Editorial Company Senior Producer: Michelle Seidenfrau
Editor: Peter Sabatino
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CP+B: Domino's Pizza 'Superfans'
Agency: CP+B
Client: Domino's Pizza
Date: December 2016
Domino's recently expanded its 'Piece of the Pie Rewards Program' to give its fans more than just free pizza - the chain is now offering members a chance to win ten free shares of company stock and $10,000 in store profits. To promote the new & improved program, CP+B has created a spot for Domino's that features the brand's "superfans."
Credits:
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