Westpac has showcased the hard work and sacrifice of Australia’s small business owners in the latest phase of its Help campaign.
The campaign follows a young doctor and his family who leave a war-torn country to emigrate to Australia with their young child. The family opens a small business out of necessity and the ad depicts how they grow to treasure the business for the life and opportunity it provides them.
The ad aims to highlight how the bank provides support for small business owners across Australia and forms part of its ongoing brand promise to help Australians in the moments that matter.
The ad, which was created by DDB, features a cover version of The Masters Apprentices classic song Because I Love You, recorded by Amy Shark. It will run nationally across TV, radio, digital, out of home and social.
Jenny Melhuish, head of brand, advertising and media, Westpac Group, said: “Our latest campaign brings to life the sheer dedication, challenges and rewards faced by small business owners of today. For many, when operating a family business, it becomes a focal part of that family’s life – the ups and the downs.
“We recognise that there is a myriad of challenges that can come along with operating a small business. Westpac has developed a new online hub with a range of support to help Australians start, grow and maintain a small business - from practical tools and resources for employment and cash flow needs, to products and services that help businesses and staff get paid faster.”
Matt Chandler, creative partner, DDB Sydney, said: “This epic story of grit and sacrifice was a privilege to make. It really pays homage to so many small business owners with similar stories to that of the central character Ali; people who have set out on their own to build a life for their families. We count ourselves incredibly lucky to have such brilliant clients and production partners who make work like this possible.”
