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New Zealand brewery Monteith asks the US Embassy for its seal of approval
Premium: New Zealand brewery Monteith is asking the US Embassy for an American Seal for its Patriot American Brew Pale Ale.The brewery said that a lot of beers and drinks strive for awards and seals...
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P&G shows how Ramadan can bring Indonesians together around elections
Premium: Procter & Gamble has launched its Ramadan campaign which focuses on the 2019 Indonesian election that is tipped to produce a winner by 22 May.The campaign, created by Grey Indonesia,...
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Chinese NGO mental health campaign challenges how much big data really knows...
Premium: CEO Roundtable on Cancer-China, an NGO in China, has launched a campaign that aims to drive awareness of mental health training by asking businesses to not just rely on data.The insight for...
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Mastercard uses contextual OOH ads to target public based on time of day and...
Premium: Mastercard launched a campaign in Singapore that saw it use real-time feeds at bus stops in the country’s Central Business District and shopping district, Orchard Road, to promote new...
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Gillette puts Indian barbershop girls front and centre of new gender...
Premium: Gillette is aiming to address gender stereotypes in India with its latest campaign, featuring the barbershop girls of India.Created by Grey, the film titled #ShavingStereotypes is based on the...
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PichaEats highlights Malaysian refugees' struggle for food
Premium: Malaysia-based food business PichaEats (formerly known as The Picha Project), has launched a campaign to show how the simple act of enjoying a meal could change lives for refugees during...
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Cathay Pacific unveils new brand message in rebranding campaign
Premium: Cathay Pacific has unveiled a new tagline as part of its rebranding, which aims to show its commitment to put customers first by focusing on their experience with the airline.Called ‘Move...
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Bridge Road Brewers declares independence from Australia
Premium: Victorian craft beer Bridge Road Brewers has declared independence from Australia by creating a beer micronation called Brewland in order to protect the future of Australian craft beer. The...
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Wrigley's Extra Gum has made a voice assistant to raise people's confidence
Premium: Wrigley's Extra Gum has created a voice-assistant-based conversation tool to give people the confidence to have difficult conversations.Based on the insight that young people have become more...
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FilGood swoops in to save the day in new wacky campaign
Premium: South Korea-based beer FiLGood is hoping to attract the younger generation of Happoshu drinkers in the country with a new campaign.Happoshu is low-malt beer and while popular in Japan, is a...
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Volvo teams up with radio stations in Malaysia to reduce road accidents...
Premium: Volvo is using radio ads in Malaysia as part of its campaign to raise awareness on the importance of using seatbelts.The campaign, called #StandforSafety and created by Grey, sees Lite FM and...
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Hong Kong Ballet celebrates 40 years by fusing together martial arts, fashion...
Premium: Hong Kong Ballet is celebrating its 40th anniversary by using its dancers to showcase ballet and pop culture around various landmarks in Hong Kong.The series of ads are created by Design Army...
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Google Australia uses real stories to show how YouTube powers projects for good
Premium: Google Australia has launched a set of videos that tell stories of real people that have used YouTube content to build on ideas that have a positive impact on society.The campaign, by...
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Budweiser takes on stigma around tattoo culture in South Korea by celebrating...
Premium: Budweiser is seeking to address the stigma around tattoos and its artists in South Korea with a new campaign.Drawing tattoos without special permission from the government is currently illegal...
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The Times of India creates LGBTQ ‘Out & Proud’ takeover of its classifieds...
Premium: The Times of India (TOI) has launched a campaign to celebrate LGBTQ Indians, offering its classifieds section as a place to share stories of connection and acceptance.As the year draws closer...
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Pond’s ‘butch slaps’ male stereotypes in Indonesian ad campaign
Premium: Pond’s Men has launched a new TV and social campaign focusing on a video that uses physicality to make a point about male stereotypes.The video depicts two men, one larger alpha-male and one...
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Julie's bucks the short-form video trend in China with film about a translator
Premium: A professional translator is the star of Malaysia-based biscuit company Julie’s newest campaign in China, which aims to challenge the notion that only short-form videos work in the...
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'Shhhh': Naomi Osaka delivers pointed message to media in new Nike campaign
Premium: World number one singles player Naomi Osaka is taking on the inquisitive media in a new campaign for Nike.The 21-year-old, who is the first Japanese player to win a Grand Slam singles...
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Apple teams up with South Korea's R&B artist Dean to create Memoji music video
Premium: Apple has teamed up with South Korean singer-songwriter Kwon Hyuk, whose stage name is Dean, to create an iPhone Memoji music video.The video, created live on stage during the Seoul Jazz...
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Westpac showcases small businesses in latest installment of Help campaign
Premium: Westpac has showcased the hard work and sacrifice of Australia’s small business owners in the latest phase of its Help campaign.The campaign follows a young doctor and his family who leave a...
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